iGaming Platform Provider White Label TurnkeyUK & US regulated

White Hat Gaming Review

7.5/10

A proprietary PAM and white-label casino platform built for regulated markets (UKGC, MGA, and all 7 US iGaming states), with a Travelling Wallet for multi-state play, Kambi sportsbook, and in-house White Hat Studios content.

Founded 2012
HQ Valletta, Malta
200+ team
Enterprise
B2B-only
Updated Aug 12, 2026

Our take

Licensed by the UKGC, the MGA, and all 7 US iGaming states, with a Travelling Wallet that keeps a player's balance whole from state to state. Cheap or crypto-friendly launches are a poor fit.

USLicensedUKUKGCCryptoNoneSportsAggregated

14 yrsin market4–6 weeksTime to launch

Request intro Pricing

Our read

Strengths

Proprietary end-to-end PAM with a track record in hard-to-enter regulated markets.
Travelling Wallet moves cash, bonus, and loyalty balances across US states with ledgers for regulatory reporting.
UKGC and MGA licensed in Europe, with supplier licenses in every US online-casino state and a PAM that also runs in US sports-betting and tribal jurisdictions.
White Hat Studios content (Blueprint, Reel Time, Merkur, Lucksome) alongside 3,000+ aggregated games.
24/7 managed services covering support, payments, risk and fraud, and compliance, with a 4–6 week launch.

Watch-outs

A selective, premium vendor with pricing on request, scoped per deal for scaled regulated operators.
No native crypto. The stack is fiat-only.
No in-house sportsbook. Betting relies on a third-party Kambi integration.
The certified catalog is sized for regulated markets, at 3,000+ games.
No native CRM: retention runs through third-party platforms rather than an owned stack.

Best for

Operators targeting the UK, US, and other tightly regulated markets, above all US tribal and commercial brands that need a compliant PAM, multi-state wallet, and managed services they can lean on.

Not for

Crypto-first projects, low-budget launches by small operators, or anyone who wants self-serve pricing and an off-the-shelf site.

Similar providers

GiG EveryMatrix Playtech SOFTSWISS

Where you can run it

Markets & licensing

White Hat Gaming's Malta-based platform business holds a UKGC Gambling Software license for B2B supply into Britain, and its US arm is licensed in all seven online-casino states, with the wider PAM footprint reaching sports-betting and tribal markets on top.

United States

Licensed

White Hat Gaming Inc. is licensed in all seven US iGaming states: US-Connecticut, US-Delaware, US-Michigan, US-New Jersey, US-Pennsylvania, US-Rhode Island, and US-West Virginia. The PAM reaches further sports-betting and tribal states (New York, Indiana, Colorado, Virginia, Arizona, Ohio) through Bally's and tribal deals.

United Kingdom

UKGC licensed

Holds UK Gambling Commission account 52894, active since October 2018, including a Gambling Software (Remote) license for B2B supply alongside casino, bingo, and betting operating licenses for the white-label brands it runs.

B2B licenses

UK (UKGC)United Kingdom: B2B gambling software supply, plus casino, bingo, and betting operating licenses · Account 52894 · active since Oct 2018
Malta (MGA)Malta: Gaming license covering casino, betting, and bingo (Type 1, 2, 3) · MGA/B2C/370/2017 · active
Isle of ManIsle of Man: B2B gambling software supply
Ontario (AGCO)Canada: iGaming supplier / content license
US iGaming states (7)United States: Supplier licenses in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, Delaware, and Rhode Island · NJ Division of Gaming Enforcement, PA Gaming Control Board, Michigan Gaming Control Board, West Virginia Lottery, CT Dept. of Consumer Protection, Delaware State Lottery, and RI Division of Gaming · Rhode Island live since Mar 2024 with Bally's
US, further states (13)United States: Supplier registrations in Indiana, Illinois, Colorado, Virginia, Arizona, Tennessee, Louisiana, Wyoming, Kansas, Maryland, Ohio, Massachusetts, and New York · New York, Indiana, Colorado, Virginia, Arizona, and Ohio run through Bally's and tribal deals
Wisconsin (Forest County Potawatomi)United States: Tribal-commission approval, not a state license
Oklahoma (Choctaw Nation)United States: Tribal-commission approval, not a state license
Puerto RicoUnited States: US territory, licensed separately from the states

Licensing tier: Tier-1 on the UKGC and MGA licenses, with Isle of Man and Ontario approvals alongside them, plus supplier licensing in every US online-casino state. The wider PAM also runs in US sports-betting and tribal states beyond the seven iGaming markets.

Certifications

PCI DSS (SAQ A certified cashier)

Live & certified markets

UK (UKGC)Malta (MGA)US-ConnecticutUS-DelawareUS-MichiganUS-New JerseyUS-PennsylvaniaUS-Rhode IslandUS-West Virginia

On top of the seven iGaming states, the PAM powers Bally's and tribal operators in sports-betting and casino states including New York, Indiana, Colorado, Virginia, Arizona, and Ohio.

White Hat Gaming supplies licensed jurisdictions only.

Ways to launch

Solutions

The packaging decides more than the price, starting with whose license you go live on. Each card opens to the full terms.

White-Label Casino

Provider holds the licenseLicense: providerVisit

White Hat Gaming runs the platform under its own licenses. You get the PAM, the Travelling Wallet, 3,000+ aggregated games, a Kambi sportsbook, the WHG Cashier, and managed services across support, payments, risk, and compliance.

The pricing is hybrid and quoted per deal (revenue-share and/or a managed fee), and the managed-service layer is modular. It's premium and selective, and the funds and master license sit with WHG.

Commercials & ownership

Pricing model: Hybrid: revenue-share and/or managed fee
Setup fee: On request
Time to launch: 4–6 weeks
License holder: White Hat Gaming (provider)
Funds held by: Provider
Operations: Managed, with the option to bring services in-house
Managed services: Included, modular

Approximate figures carry a tilde. The vendor quotes each project individually.

What's included

Proprietary PAM and Travelling Wallet
Casino aggregation with 3,000+ games from 130+ studios
Kambi sportsbook integration
WHG Cashier with payment orchestration
CRM, bonus engine, and managed services

Path to launch

1Pick white-label under WHG's licenses or turnkey on your own, and the PAM alone or the full suite
2Integrate the proprietary PAM and Travelling Wallet
3Connect casino aggregation, the Kambi sportsbook, and payments
4Configure CRM, bonuses, and safer-gambling controls
5Certify for your jurisdictions and go live
6Ongoing 24/7 managed services and account management

Full specification

Operates under provider entityCompliance managedDedicated account managerB2B support

Wl commercial modelHybrid

B2C player supportIncluded

Wl time to launch4–12 weeks

Wl inherited marketsUKGCMGAIsle of ManOntario(AGCO)US-PAUS-MIUS-INUS-ILUS-COUS-VAUS-AZUS-NJUS-TNUS-LAUS-CTUS-WYUS-KSUS-MDUS-OHUS-MAUS-NYUS-PRUS-DEUS-RIUS-WIUS-WVUS-OK

Support level24/7

Support channelsEmailChatPhone

Support languagesMulti

8 languages.

Direct PAM

You own the licenseYour license

The same modular platform delivered to operators who hold their own UK, Malta, Ontario, or US-state licenses and want to run the business on their own terms with WHG's PAM underneath.

Proprietary PAM on an AWS hub-and-spoke architecture
Travelling Wallet for US multi-state play
Casino aggregation and the Kambi sportsbook
Front-end builder with custom design
Optional managed services and 24/7 support

Available as add-ons:Managed customer support (24/7)Payments managementRisk & fraudCompliance supportAccount management

How it connects

Integrations & engineering

One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.

One unified API

One proprietary PAM and centralized back office sit at the core, with a single integration into the casino aggregation layer instead of contracting each studio. The Kambi sportsbook plugs into the same platform, and CRM and gamification run through third-party tools.

Time to integrate

Full launch in 4–6 weeks. New game integrations in 4–6 weeks, with monthly releases

Sportsbook

Third-party book integrated into the proprietary platform

Kambi

Game content

3,000+ games from 130+ studios via the aggregation layer, plus in-house content

White Hat Studios (Blueprint, Reel Time, Merkur, Lucksome)130+ studios via one integration

CRM & messaging

Third-party CRM and campaign tools across email, SMS, push, and in-app

OptimoveSalesforce Marketing CloudXtremepushMobivate

Gamification

Tournaments, challenges, missions, and instant-win jackpots

Competition Labs

Payments

In-house WHG Cashier with orchestration and BIN routing, fiat-only, no crypto

PCI DSS SAQ A certified cashierUS, UK, and EU local methods

Stack:AWS (hub-and-spoke)KafkaSegment

The product family

Products & tools

White Hat Gaming's platform stack, the PAM, the Travelling Wallet, casino aggregation, the WHG Cashier, CRM and bonus engine, and White Hat Studios.

PAM

WHG's own back office, holding player accounts and a single wallet and handling payments, bonuses, compliance, and reporting, on an AWS hub-and-spoke build for high throughput.

Player accounts, KYC, and single-wallet management
Hub-and-spoke architecture on AWS for scale and US multi-state
Integrated bonus engine for casino and sportsbook
Real-time reporting and BI on GGR and active players
Safer-gambling algorithm with 50+ markers of harm
Multi-brand support from one back office

Travelling Wallet

Proprietary wallet technology that lets US players carry their cash, bonus, and loyalty balances from one state to the next without transferring funds, with background ledgers for regulatory reporting.

Cross-state balance portability for cash, bonus, and loyalty
No manual transfers: the player keeps one balance as they cross states
State ledgers recorded for regulatory reporting and accounting
Built for the fragmented US multi-state market
Live across 16+ US states

Casino Aggregation

One integration into 3,000+ games from 130+ content providers, including live casino and bingo, with a tournaments tool and platform jackpot engine.

3,000+ games from 130+ studios through the platform
Slots, bingo, live dealer, and table games
Built-in tournaments tool
Platform jackpot engine
Content certified for UK, Malta, Ontario, and US states

WHG Cashier

An in-house, PCI DSS-certified cashier with payment orchestration: BIN routing, automated withdrawal rules, and US/UK/EU local methods.

PCI DSS SAQ A certified, with CSS customization
Payment orchestration across multiple providers
BIN routing for higher acceptance
Automated withdrawal rule set
US, UK, and EU local payment methods

Bonus Engine

A proprietary bonus engine for casino and sportsbook plus data-centric CRM automation, integrated with Optimove, Salesforce Marketing Cloud, and Xtremepush across email, SMS, push, and in-app.

Proprietary bonus engine for acquisition and retention
Real-time player segmentation
CRM automation via Optimove, Salesforce, Xtremepush
Email, SMS, push, and in-app channels
Gamification with tournaments and challenges via Competition Labs

White Hat Studios

WHG's game-development arm, created in 2021 around a Blueprint Gaming acquisition, bringing Blueprint, Reel Time, Merkur, and Lucksome content to the US market. Merkur Group agreed to acquire the studio business in July 2026.

In-house and exclusive content for the US market
Catalog from Blueprint, Reel Time, Merkur, and Lucksome
Distributed beyond WHG's own platform
Live with Bally's in multiple US states
Adds exclusivity on top of aggregated content

Under the hood

Platform & capabilities

Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.

Platform

PAMMulti-currencyMulti-brandOpen APIAPI type:REST3rd-party integrationsFrontend builderCustom designResponsiveWallet:SingleWallet integration:SeamlessArchitecture:ModularHosting:CloudHosting includedScalability:High-loadData migration

Engagement & CRM

Bonus engineCRMCRM type:Third partyCRM partners:Optimove, Salesforce Marketing Cloud, Xtremepush, Mobivate, Text Local, Dynamic MessagingSegmentation:Real timeMarketing automationGamification:EngineLoyalty / VIP:EngineAffiliate systemAffiliate type:IntegratedAffiliate models:Cpa, Revshare, HybridComms channels:Email, Sms, Push, In app

Reporting & BI

BI reportingReal-time reportingData export

Risk & compliance

Risk managementKYC / AMLTransaction monitoringMulti-jurisdictionResponsible gamingRG tools:Deposit limits, Self exclusion, Real time markersSelf-exclusion:GAMSTOP

Native apps

iOSAndroid

Tech stack

AWSKafkaSegment

The catalog

Casino content

Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.

3,000+Games

130+Studios

In-house gamesLive casinoTournamentsDemo / free-play

Game types

SlotsLive DealerTableBingo

In-house studios

White Hat Studios

Jackpots

Platform engine

From content only, to an operator-configurable platform engine, to a cross-operator network.

Beyond casino

Sportsbook & verticals

A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.

Sportsbook

Yes

Origin: Third party

Trading: Third party feed

Other verticals

EsportsAdd-onVirtual sportsAdd-on

Cashier

Payments & cashier

A platform comes with its own cashier. Whatever PSPs are already wired in can be switched on without a new integration project.

Method types

CardsE-walletsBank transferLocal methods

Payment orchestrationCrypto accepted

At a glance

Crypto & risk maturity

Crypto support and risk controls are the two capabilities operators check first, so each carries its own grade.

Crypto support

None

Fiat on/off-ramp

Fraud & AML detection

Rules

KYC / AMLTransaction monitoringRisk managementRG certifiedReg. reporting: Automated

Track record

The history

Longevity in this industry usually comes with a change of owner somewhere in it.

Founded in 2012 by Max Wright, a former Microgaming casino operator, White Hat Gaming grew into a regulated-markets platform provider with a proprietary PAM and offices across Malta, London, Cape Town, Gibraltar, and Chicago.

25+US states certified

16+US states live

3,000+Games via aggregation

130+Content providers

5Global offices

Brands & clients on the platform

Bally's / Bally BetDesert Diamond CasinosChoctaw Nation of OklahomaPotawatomi

Corporate

Legal entity

White Hat Gaming Limited

Delivery

White Label, Turnkey

Product lines

WHG CashierTravelling Wallet

Offices

MaltaUKSouth AfricaGibraltarUSA

Leadership

Max Wright

Founder & Global CEO

Phil Gelvan

CEO

Milestones

2012
Founded by Max Wright as a regulated-markets iGaming platform.
2021
Launched the proprietary Travelling Wallet for US multi-state play (Iowa, Colorado, Virginia).
2021
Created White Hat Studios via a Blueprint Gaming acquisition to bring content to the US.
2023
Signed an exclusive multi-year US PAM deal with Bally's alongside Kambi for sportsbook.
2025
VIP Play (VIPZ) selected the PAM and Travelling Wallet for US expansion.
2025
White Hat Studios became a top-3 US iGaming content supplier by GGR in January, then entered land-based casino floors through the Gaming Arts OMNI distribution deal in May.
2026
White Hat Studios took Casino Supplier of the Year, North America at the SBC Awards Americas and a Slot Supplier win at the EGR B2B Awards in June. In July, Merkur Group agreed to acquire the studio business, with the platform and white-label operations staying under existing ownership.

Where they're pushing next

United States (state-by-state multi-state rollout)
United Kingdom (UKGC)
Ontario, Canada (AGCO)

Awards & recognition

Casino Supplier of the Year, North America (White Hat Studios), SBC Awards Americas

win2026

Slot Supplier, Under 5 Years (White Hat Studios), EGR B2B Awards

win2026

White Label Supplier of the Year, SBC Awards

win2024

Platform Provider of the Year, SBC Awards

win2022

White Label Provider of the Year, SBC Awards

win2021

EGR North America Awards (White Hat Studios), 3 categories

shortlist2024

The company

Longevity and ownership

Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.

14 yrsTrack record

12 yrsLeadership tenure

How it stacks up

White Hat Gaming vs alternatives

Most buyers in this market shortlist three or four vendors long before they take a single sales call.

Attribute	White Hat Gaming	GiG	Playtech
Founded	2012	2008	1999
Team	200+	350+	7,900+
Games	3,000+	—	1,000+
Game studios	130+	—	—
In-house studio	Hybrid	No	Yes
Payment methods	—	720+	1,000+
Sportsbook	Yes	Yes	Yes
Crypto	No	No	No
Licenses	UKGC, MGA, Isle of Man +24	MGA, UKGC, Sweden +6	UKGC, MGA, Gibraltar +2
US market	Available	Available	Available
Pricing	On request	On request	On request

Commercials

Pricing & terms

White Hat Gaming quotes pricing per project. Here's how the model and the terms are structured.

Revenue-share and/or managed fee (PAM vs white-label). Per-deal

Demo / sandbox available

Turnkey

ModelHybrid

Setup feeOn request

Time to launch4–6 weeks

License held byOperator

License assistanceFull

OperationsManaged Option

Managed servicesYes

White-label

ModelHybrid

Setup feeOn request

Time to launch4–12 weeks

Player supportIncluded

Runs on provider entityYes

CustomizationConfigurable

Managed services

Onboarding & trainingOngoing maintenanceMulti-project back officeCompliance managedPayment consultingMerchant accounts:Provider Assists

License acquisition help

UKGCMGAIsle of ManOntario(AGCO)US-PAUS-MIUS-INUS-ILUS-COUS-VAUS-AZUS-NJUS-TNUS-LAUS-CTUS-WYUS-KSUS-MDUS-OHUS-MAUS-NYUS-PRUS-DEUS-RIUS-WIUS-WVUS-OK

Package includes

PAMCasino AggregationKambi SportsbookWHG CashierCRMBonus EngineManaged Services

Request commercials

Working with them

Support & account management

You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.

24/7 supportDedicated account managerB2B supportMulti-language

Channels

EmailLive chatPhone