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iGaming Platform ProviderWhite LabelTurnkeyUK-focused
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White Hat Gaming Review

7.5/10

A proprietary PAM and white-label casino platform built for regulated markets (UKGC, MGA, and all 7 US iGaming states), with a Travelling Wallet for multi-state play, Kambi sportsbook, and in-house White Hat Studios content.

  • Founded 2012
  • HQ Valletta, Malta
  • 200+ team
  • Enterprise
  • B2B-only
  • Updated Aug 12, 2026
Our take

The regulated-markets specialist: a proprietary PAM and white-label platform with rare licensing reach (UKGC, MGA, and all 7 US iGaming states), plus a Travelling Wallet for multi-state play. Premium, selective, and built for compliant operators. Cheap or crypto-friendly launches are a poor fit.

USLicensedUKUKGCCryptoNoneSportsAggregated
14 yrsin market4–6 weeksTime to launch
Request introPricing
Category
iGaming Platform ProviderWhite LabelTurnkey
Best for
Mid-marketEnterprise
Game catalog
3,000+Games
130+Studios
Products
Player Account Management (PAM)Travelling WalletCasino AggregationWHG CashierCRM & Bonus EngineWhite Hat Studios
Licenses
UKGCMGAIsle of ManOntario · AGCOUS-PAUS-MIUS-INUS-IL
Verticals
CasinoSportsbookBingo
ContentAggregator + own studios
US / UK
US · LicensedUK · UKGC
PricingOn requestRev-share + fees
OwnershipPrivate
Regions
UKUSEurope
Verdict

Our read

7.5/10
GoodReviewed by Partnerkin ResearchAugust 2026
Games & content7.0

3,000+ games from 130+ studios, plus in-house White Hat Studios for the US. Solid, but far smaller than the big aggregators.

Payments6.5

Proprietary cashier with orchestration and US/UK/EU local methods, but fiat-only, with no crypto support.

Platform & tech8.5

Proprietary PAM on an AWS hub-and-spoke architecture, with the Travelling Wallet proven across US multi-state rollouts.

Support & onboarding8.0

24/7 managed services across support, payments, risk, and compliance, with a fast 4–6 week launch.

Compliance & licensing8.0

Rare reach: UKGC, MGA, and all 7 US iGaming states, with a wider sports and tribal PAM footprint on top.

Commercials & transparency6.0

No public pricing, hybrid per-deal terms, and a premium, selective posture aimed at scaled regulated operators.

Methodology. Our own score, a weighted average of six dimensions, tilted toward platform and games. Regulated-market licensing, the proprietary PAM, and managed services do the lifting here. The fiat-only cashier and per-deal pricing earn fewer points. Read the full methodology

Strengths
  • Proprietary end-to-end PAM with a track record in hard-to-enter regulated markets.
  • Travelling Wallet moves cash, bonus, and loyalty balances across US states with ledgers for regulatory reporting.
  • Rare licensing footprint: UKGC and MGA in Europe plus all 7 US iGaming states (NJ, PA, MI, WV, CT, DE, RI), with a wider sports and tribal PAM footprint on top.
  • In-house White Hat Studios content (Blueprint, Reel Time, Merkur, Lucksome) alongside 3,000+ aggregated games.
  • 24/7 managed services covering support, payments, risk and fraud, and compliance, with a fast 4–6 week launch.
Watch-outs
  • A selective, premium vendor: no published rates or SLAs, with commercials scoped per deal for scaled regulated operators.
  • No native crypto. The stack is fiat-only, so crypto-first brands should look elsewhere.
  • No in-house sportsbook. Betting relies on a third-party Kambi integration.
  • The certified catalog is sized for regulated markets: 3,000+ games is a fraction of what the big aggregation hubs carry.
  • No native CRM: retention runs through Optimove, Salesforce Marketing Cloud, and Xtremepush rather than an owned stack.
Best for

Operators targeting the UK, US, and other tightly regulated markets, above all US tribal and commercial brands that need a compliant PAM, multi-state wallet, and managed services they can lean on.

Not for

Crypto-first projects, low-budget SMB launches, or anyone who wants self-serve pricing and a one-week turnkey site.

Similar providers
GiGEveryMatrixPlaytechSOFTSWISS
Where you can run it

Markets & licensing

White Hat Gaming runs two regulated stories at once. Its Malta-based platform business holds a UKGC Gambling Software license for B2B supply into Britain, and its US arm is licensed in all seven online-casino states, with the wider PAM footprint reaching sports-betting and tribal markets on top.

United States
Licensed

White Hat Gaming Inc. is licensed in all seven US iGaming states: US-Connecticut, US-Delaware, US-Michigan, US-New Jersey, US-Pennsylvania, US-Rhode Island, and US-West Virginia. White Hat Studios content is live across all seven, and the PAM reaches further sports-betting and tribal states (New York, Indiana, Colorado, Virginia, Arizona, Ohio) through Bally's and tribal deals.

United Kingdom
UKGC licensed

Holds UK Gambling Commission account 52894, active since October 2018, including a Gambling Software (Remote) license for B2B supply alongside casino, bingo, and betting operating licenses for the white-label brands it runs.

B2B licenses
UK (UKGC)United Kingdom
B2B gambling software supply, plus casino, bingo, and betting operating licenses · Account 52894 · active since Oct 2018
Malta (MGA)Malta
Gaming license covering casino, betting, and bingo (Type 1, 2, 3) · MGA/B2C/370/2017 · active
US-PennsylvaniaUnited States
iGaming supplier / content license · PA Gaming Control Board · live
US-MichiganUnited States
iGaming supplier / content license · Michigan Gaming Control Board · live
US-New JerseyUnited States
iGaming supplier / content license · NJ Division of Gaming Enforcement · live
US-ConnecticutUnited States
iGaming supplier / content license · CT Dept. of Consumer Protection · live
US-DelawareUnited States
iGaming supplier / content license · Delaware State Lottery · live
US-Rhode IslandUnited States
iGaming supplier / content license · RI Division of Gaming · live since Mar 2024 with Bally's
US-West VirginiaUnited States
iGaming supplier / content license · West Virginia Lottery · live

Licensing tier: Tier-1 reach for a platform of its size: a UKGC B2B software license and an MGA license in Europe, plus supplier licensing in every US online-casino state. The wider PAM also runs in US sports-betting and tribal states beyond the seven iGaming markets.

Certifications
PCI DSS (SAQ A certified cashier)
Live & certified markets
UK (UKGC)Malta (MGA)US-ConnecticutUS-DelawareUS-MichiganUS-New JerseyUS-PennsylvaniaUS-Rhode IslandUS-West Virginia

These are the markets the regulators themselves name. On top of the seven iGaming states, the PAM powers Bally's and tribal operators in sports-betting and casino states including New York, Indiana, Colorado, Virginia, Arizona, and Ohio.

No publicly listed restricted markets. As a regulated-markets specialist, White Hat Gaming supplies only licensed jurisdictions.

Ways to launch

Solutions

The packaging decides more than the price, starting with whose license you go live on. Each card opens to the full terms.

White-Label Casino

Provider holds the licenseLicense: providerVisit

This is the faster route into regulated markets. White Hat Gaming runs the platform under its own licenses, so you launch a casino and sportsbook without holding every certification yourself. You get the PAM, the Travelling Wallet, 3,000+ aggregated games, a Kambi sportsbook, the WHG Cashier, and managed services across support, payments, risk, and compliance.

The pricing is hybrid and quoted per deal (revenue-share and/or a managed fee), and the managed-service layer is modular, so you can keep some functions in-house. The trade-offs: it's premium and selective, and the funds and master license sit with WHG, so settle the exit and data terms at signing.

Commercials & ownership
Pricing model
Hybrid: revenue-share and/or managed fee
Setup fee
On request
Time to launch
4–6 weeks
License holder
White Hat Gaming (provider)
Funds held by
Provider
Operations
Managed, with the option to bring services in-house
Managed services
Included, modular

Approximate figures carry a tilde. The vendor quotes each project individually.

What's included
  • Proprietary PAM and Travelling Wallet
  • Casino aggregation with 3,000+ games from 130+ studios
  • Kambi sportsbook integration
  • WHG Cashier with payment orchestration
  • CRM, bonus engine, and managed services
Path to launch
  1. 1Scope your markets, license model, and which modules you need
  2. 2Integrate the proprietary PAM and Travelling Wallet
  3. 3Connect casino aggregation, the Kambi sportsbook, and payments
  4. 4Configure CRM, bonuses, and safer-gambling controls
  5. 5Certify for your jurisdictions and go live
  6. 6Ongoing 24/7 managed services and account management
Full specification
Operates under provider entityCompliance managedDedicated account managerB2B support
Wl commercial modelHybrid
B2C player supportIncluded
Wl time to launch4–12 weeks

The 4–6 weeks is game-integration turnaround, full launch varies.

Wl inherited marketsUKGCMGAIsle of ManOntario(AGCO)US-PAUS-MIUS-INUS-ILUS-COUS-VAUS-AZUS-NJUS-TNUS-LAUS-CTUS-WYUS-KSUS-MDUS-OHUS-MAUS-NYUS-PRUS-DEUS-RIUS-WIUS-WVUS-OK
Support level24/7
Support channelsEmailChatPhone
Support languagesMulti

8 languages.

Available as add-ons:Managed customer support (24/7)Payments managementRisk & fraudCompliance supportAccount management
How it connects

Integrations & engineering

One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.

Distinctive fieldThe stack behind the platform, with names attached: the partners and integration detail that usually sit in docs or a sales deck.
One unified API

One proprietary PAM and centralized back office sit at the core, with a single integration into the casino aggregation layer instead of contracting each studio. The Kambi sportsbook plugs into the same platform, and CRM and gamification run through named third-party tools. There's no homegrown CRM stack.

Time to integrate

Full launch in 4–6 weeks. New game integrations in 4–6 weeks, with monthly releases

Sportsbook
Third-party book integrated into the proprietary platform. WHG has no in-house sportsbook
Kambi
Game content
3,000+ games from 130+ studios via the aggregation layer, plus in-house content
White Hat Studios (Blueprint, Reel Time, Merkur, Lucksome)130+ studios via one integration
CRM & messaging
Established third-party CRM and campaign tools across email, SMS, push, and in-app
OptimoveSalesforce Marketing CloudXtremepushMobivate
Gamification
Tournaments, challenges, missions, and instant-win jackpots
Competition Labs
Payments
In-house WHG Cashier with orchestration and BIN routing, fiat-only, no crypto
PCI DSS SAQ A certified cashierUS, UK, and EU local methods
Stack:AWS (hub-and-spoke)KafkaSegment
The product family

Products & tools

White Hat Gaming's platform stack, the PAM, the Travelling Wallet, casino aggregation, the WHG Cashier, CRM and bonus engine, and White Hat Studios.

Under the hood

Platform & capabilities

Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.

Platform
PAMMulti-currencyMulti-brandOpen APIAPI type:REST3rd-party integrationsFrontend builderCustom designResponsiveWallet:SingleWallet integration:SeamlessArchitecture:ModularHosting:CloudHosting includedScalability:High-loadData migration
Engagement & CRM
Bonus engineCRMCRM type:Third partyCRM partners:Optimove, Salesforce Marketing Cloud, Xtremepush, Mobivate, Text Local, Dynamic MessagingSegmentation:Real timeMarketing automationGamification:EngineLoyalty / VIP:EngineAffiliate systemAffiliate type:IntegratedAffiliate models:Cpa, Revshare, HybridComms channels:Email, Sms, Push, In app
Reporting & BI
BI reportingReal-time reportingData export
Risk & compliance
Risk managementKYC / AMLTransaction monitoringMulti-jurisdictionResponsible gamingRG tools:Deposit limits, Self exclusion, Real time markersSelf-exclusion:GAMSTOP
Native apps
iOSAndroid
Tech stack
AWSKafkaSegment
The catalog

Casino content

Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.

3,000+Games
130+Studios
In-house gamesLive casinoTournamentsDemo / free-play
Game types
SlotsLive DealerTableBingo
In-house studios
White Hat Studios
Jackpots
Platform engine

From content only, to an operator-configurable platform engine, to a cross-operator network.

Beyond casino

Sportsbook & verticals

A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.

Sportsbook
Yes
Origin: Third party
Trading: Third party feed
Other verticals
EsportsAdd-onVirtual sportsAdd-on
Cashier

Payments & cashier

A platform comes with its own cashier. Whatever PSPs are already wired in can be switched on without a new integration project.

Method types
CardsE-walletsBank transferLocal methods
Local methods
supported
Payment orchestrationCrypto accepted
At a glance

Crypto & risk maturity

Crypto support and risk controls are the two capabilities operators check first, so each carries its own grade.

Crypto support
None
Fiat on/off-ramp
Fraud & AML detection
Rules
KYC / AMLTransaction monitoringRisk managementRG certifiedReg. reporting: Automated
Track record

The history

Sales decks get rewritten for every deal. A dated record doesn't.

Founded in 2012 by Max Wright, a former Microgaming casino operator, White Hat Gaming grew into a regulated-markets platform provider with a proprietary PAM and offices across Malta, London, Cape Town, Gibraltar, and Chicago.

25+US states certified
16+US states live
3,000+Games via aggregation
130+Content providers
5Global offices
Top 3US content suppliers by GGR

Brands & clients on the platform

Bally's / Bally BetDesert Diamond CasinosChoctaw Nation of OklahomaPotawatomi

Corporate

Legal entity
White Hat Gaming Limited
Delivery
White Label, Turnkey
Product lines
WHG CashierTravelling Wallet
Offices
MaltaUKSouth AfricaGibraltarUSA

Leadership

Max Wright
Founder & Global CEO
Phil Gelvan
CEO

Milestones

  1. 2012

    Founded by Max Wright as a regulated-markets iGaming platform.

  2. 2021

    Launched the proprietary Travelling Wallet for US multi-state play (Iowa, Colorado, Virginia).

  3. 2021

    Created White Hat Studios via a Blueprint Gaming acquisition to bring content to the US.

  4. 2023

    Signed an exclusive multi-year US PAM deal with Bally's alongside Kambi for sportsbook.

  5. 2025

    VIP Play (VIPZ) selected the PAM and Travelling Wallet for US expansion.

  6. 2025

    White Hat Studios became a top-3 US iGaming content supplier by GGR in January, then entered land-based casino floors through the Gaming Arts OMNI distribution deal in May.

  7. 2026

    White Hat Studios took Casino Supplier of the Year, North America at the SBC Awards Americas and a Slot Supplier win at the EGR B2B Awards in June. In July, Merkur Group agreed to acquire the studio business, with the platform and white-label operations staying under existing ownership.

Where they're pushing next

  • United States (state-by-state multi-state rollout)
  • United Kingdom (UKGC)
  • Ontario, Canada (AGCO)

Awards & recognition

Casino Supplier of the Year, North America (White Hat Studios), SBC Awards Americas
win2026
Slot Supplier, Under 5 Years (White Hat Studios), EGR B2B Awards
win2026
White Label Supplier of the Year, SBC Awards
win2024
Platform Provider of the Year, SBC Awards
win2022
White Label Provider of the Year, SBC Awards
win2021
EGR North America Awards (White Hat Studios), 3 categories
shortlist2024
The company

Longevity and ownership

Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.

14 yrsTrack record
12 yrsLeadership tenure
Key people public
Yes
How it stacks up

White Hat Gaming vs alternatives

No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.

AttributeWhite Hat GamingGiGPlaytech
Founded201220081999
Team200+350+7,900+
Games3,000+—1,000+
Game studios130+——
In-house studioHybridNoYes
Payment methods—720+1,000+
SportsbookYesYesYes
CryptoNoNoNo
LicensesUKGC, MGA, Isle of Man +24MGA, UKGC, Sweden +6UKGC, MGA, Gibraltar +2
US marketAvailableAvailableAvailable
PricingOn requestOn requestOn request

The take: White Hat Gaming and GiG both live at the regulated, PAM-led end of the market, but WHG is stronger in the US and runs an in-house game studio, while leaning on Kambi for sportsbook. Playtech is the bigger, broader enterprise rival with its own sportsbook and live casino, where WHG stays focused on PAM and the US multi-state opportunity.

Commercials

Pricing & terms

White Hat Gaming quotes pricing per project. Here's how the model and the terms are structured.

Revenue-share and/or managed fee (PAM vs white-label). Per-deal

Demo / sandbox available

Turnkey

ModelHybrid
Setup feeOn request
Time to launch4–6 weeks
License held byOperator
License assistanceFull
OperationsManaged Option
Managed servicesYes

White-label

ModelHybrid
Setup feeOn request
Time to launch4–12 weeks
Player supportIncluded
Runs on provider entityYes
CustomizationConfigurable
Managed services
Onboarding & trainingOngoing maintenanceMulti-project back officeCompliance managedPayment consultingMerchant accounts:Provider Assists
License acquisition help
UKGCMGAIsle of ManOntario(AGCO)US-PAUS-MIUS-INUS-ILUS-COUS-VAUS-AZUS-NJUS-TNUS-LAUS-CTUS-WYUS-KSUS-MDUS-OHUS-MAUS-NYUS-PRUS-DEUS-RIUS-WIUS-WVUS-OK
Package includes
PAMCasino AggregationKambi SportsbookWHG CashierCRMBonus EngineManaged Services
Request commercials
Working with them

Support & account management

You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.

24/7 supportDedicated account managerB2B supportMulti-language
Channels
EmailLive chatPhone
Localized languages
Supported
Questions

Frequently asked

The things operators actually ask before signing.

Is White Hat Gaming available in the US?+

WHG holds supplier licenses in all seven US iGaming states (NJ, PA, MI, WV, CT, DE, RI), so yes, the US is a core market. On top of that, its wider PAM powers Bally Bet and US tribal operators like Choctaw Nation and Desert Diamond across more sports-betting and tribal states, and the Travelling Wallet is built specifically for the state-by-state US market.

Can White Hat Gaming supply UK-regulated operators?+

UK supply is covered by UKGC license #52894, which WHG holds alongside Malta (MGA), Isle of Man, and Ontario credentials. So yes, and that footprint is unusually broad for a platform of its size.

Does White Hat Gaming support crypto?+

No. The platform is fiat-only. Its WHG Cashier focuses on US, UK, and EU local payment methods. Crypto-first projects should look at a crypto-native provider instead.

Does White Hat Gaming have its own sportsbook?+

No. Betting runs through a third-party Kambi integration. WHG has no in-house book. Bally's, for example, signed parallel deals with WHG for PAM and Kambi for sportsbook.

How much does White Hat Gaming cost?+

WHG is selective about who it takes on, and every deal is scoped per project. The structure is hybrid, a revenue-share and/or a managed fee, depending on whether you take the PAM directly or a full white-label, and no rates are published. It's a premium vendor. Cheap launches aren't the business it's chasing.

What is the Travelling Wallet?+

It's WHG's proprietary technology that lets a US player carry cash, bonus, and loyalty balances from one state to the next without transferring funds, while recording the background movements in per-state ledgers for regulatory reporting.

Who runs on White Hat Gaming?+

Bally's is the marquee deal: Bally Bet runs on the PAM under a multi-year agreement signed in 2023, with Kambi alongside for sportsbook. Tribal operators including Choctaw Nation, Desert Diamond, and Potawatomi run the platform on their own licenses, and VIP Play picked the PAM and Travelling Wallet for its US expansion in 2025.