TAP Review
5.5/10The Smartico group's standalone affiliate tracker and the fastest claimed setup in its class: a full deal engine (CPA, CPL, RevShare, hybrid, unlimited-depth tiers), open first-party API docs, and a CSV-to-S3 feed marketed at 1 to 2 days to integrate, running on shared Smartico infrastructure for a distinctly Brazilian client wall, with hard edges a buyer must price in, an aggregated-only Reporting API with no player-level data, zero fraud tooling documented, payouts that execute outside the platform, and quote-only pricing built around the CRM cross-sell.
Our read
The full deal spread (CPA, CPL, RevShare, hybrid with deposit and activity qualification rules, unlimited-depth tiers, per-brand plans, refer-a-friend), held down because negative carryover is undocumented and payouts execute outside the platform with invoicing as the only rail there is.
Real-time pixel tracking, custom-domain links, and A/B destination testing on the click side, capped hard by the batch CSV-to-S3 feed as the default data path and a Reporting API whose own docs scope it to aggregated data with no per-user rows (2026-07-13).
The fastest claimed onboarding in the category (1 to 2 days on the CSV path) plus open first-party API docs, the best docs access in its tier, with no migration tooling and no parallel-running offer, TAP sells first-time setup rather than switches.
Nothing is documented, no duplicate-player, proxy, or cookie-stuffing detection and no marketing compliance tooling (2026-07-13), so a buyer budgets for manual review or outside tools in exactly the markets this product sells into.
A 100+ companies figure (2026-07-13), one live program trail at aff.apostaganha.bet, and a Brazil-heavy StatsDrone presence filed under Smartico, but no filings, no awards, no top-10 program-count entry, and the youngest sales motion among its direct rivals.
Quote-only pricing wrapped in a Smartico-bundle sales motion with no SLA figures anywhere, offset by a genuinely open help center and chat, email, and Jira-backed support channels.
Methodology. Our own score, a weighted average of six dimensions, tilted toward commission and tracking. Weighted as an operator platform, where the commission and payout engine leads at 0.22, tracking and data integrity carries 0.18, and integrations, fraud, and scale take 0.16 each, so TAP's deal spread and fast onboarding pull against an undocumented fraud layer and an aggregated-only data boundary. Read the full methodology
- The best docs access in its price class: a public GitBook help center covering the platform, APIs and configurations, and connected products, readable before any sales contact (help.theaffiliateplatform.com, 2026-07-13).
- The fastest claimed onboarding in this category, 1 to 2 days on the CSV-to-S3 path (2026-07-13), with the real-time API route available when the operator is ready to build it.
- A complete deal engine for the tier: CPA, CPL, RevShare, and hybrid commissions with qualification rules on deposits and activity, multi-level tiers with unlimited depth, per-brand plans across multi-brand setups, and a refer-a-friend mode that turns players into mini affiliates.
- A client footprint you can see for yourself where it counts: the live affiliate portal at aff.apostaganha.bet serves TAP's sign-up form on Smartico infrastructure (2026-07-13), and the StatsDrone software profile shows a real, growing Brazil-and-Africa program roster around it.
- Fraud tooling is a blank: no duplicate-player detection, proxy or VPN flagging, or abuse screening of any kind appears on the site or in the help center (2026-07-13), so in a market as fraud-pressured as Brazil the operator's own team becomes the fraud layer.
- The Reporting API stops at aggregated data per operation and per affiliate, a boundary the help center states outright (2026-07-13), which rules out player-level LTV analysis through the platform while Cellxpert and Affilka both ship player-grain reporting.
- The flagship 1 to 2 day integration is a batch feed, CSV files uploaded to an S3 bucket on a schedule, and real-time data arrives only after the operator builds against the Registration and Reporting APIs, dev work the quick-start pitch leaves out.
- Affiliate payouts execute outside the platform: invoicing is the documented feature, and named PSP integrations, mass-payout tooling, and crypto rails are absent, so finance runs payment operations in separate systems.
- No pricing is published (2026-07-13) and the commercial motion is built to bundle: the group markets and exhibits TAP jointly with the Smartico CRM and gamification suite, so an affiliate-only quote takes deliberate scoping, and no SLA figures or migration offer are documented either.
A Brazil or wider LatAm operator, especially one already running or evaluating Smartico's CRM and gamification stack, that needs a full deal engine launched fast and can live with batch data feeds and aggregated reporting at the start.
An operator whose program depends on player-level reporting, built-in fraud screening, in-platform payout rails, or regulated-market compliance tooling, since none of the four is documented on TAP's surfaces today.
Markets & licensing
TAP carries no license register because affiliate software is not a licensable activity, so what stands in for one is the client and corporate trail, and TAP's is short but real. The live affiliate portal at aff.apostaganha.bet serves TAP's sign-up form on Smartico infrastructure, with support@smartico.ai as the support contact on the page (2026-07-13), which is a live program on an operator's own subdomain rather than a bare logo. The rest of the footprint is a logo wall of Brazilian brands (Betvip, Cometa Gaming, Weebet, BetPix, Vaidebet, 2026-07-13) and a StatsDrone software profile, filed under Smartico, whose program list runs heavily Brazilian and African. Corporate anchors: the about page names Mobius BG EOOD of Sofia as the operating entity and owner of Smartico (2026-07-13), and Cyprus group entity GAMIFY LTD (HE 439105) has been on the register since 2022-10-10. Geographically this is a Brazil-first product with Africa second, matching the Smartico group's LatAm push.
The group's US entry runs through SCCG under the Smartico USA banner, a market-development partnership rather than an operating footprint, and no US-regulated affiliate program anywhere running on TAP (2026-07-13). A US-licensed operator evaluating affiliate platforms should treat TAP as not yet proven in that regulatory environment and look at the incumbents with live US program trails.
No UKGC-market program, UK entity, or UK-facing positioning appears on TAP's surfaces (2026-07-13). The product's marketing compliance tooling is undocumented, which matters more in the UK than almost anywhere, so a UKGC operator would be carrying the ad-monitoring and creative-approval workload entirely outside the platform.
Not disclosed.
Licensing tier: Nothing here is a register entry and nothing needs to be. The checks worth running yourself: load the client program trail (aff.apostaganha.bet), read the first-party API docs at help.theaffiliateplatform.com, and check that the contracting entity in the agreement matches the Mobius BG EOOD name TAP prints (2026-07-13).
The operating entity is Mobius BG EOOD of Sofia (2026-07-13). Smartico's terms are governed by Bulgarian law from Business Park Sofia, which places the contracting center of gravity in Bulgaria.
No restricted-market list applies: TAP is B2B software sold to operators, and no market-exclusion posture is published (2026-07-13).
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Two integration routes into the same platform. The flagship route is a scheduled CSV upload to an S3 bucket, which is how the 1 to 2 day onboarding figure is achieved, and the second is a build against the API-key Registration and Reporting APIs for real-time data. The back-office API's default URL sits on Smartico infrastructure (boapi.smartico.ai), which is the shared-rails fact a buyer should understand going in: TAP is a standalone purchase, but it runs on the group's stack and the group sells the CRM alongside it.
1 to 2 days on the CSV-to-S3 path (2026-07-13). The API route depends on the operator's own dev schedule, and no migration service or parallel-running offer is documented for programs switching from another platform.
Products & tools
An affiliate tracking platform from the Smartico group sold as a standalone product: a Deal Builder commission engine running CPA, CPL, RevShare, and hybrid deals with unlimited-depth tiers, custom-domain tracked links with real-time pixel tracking, a CSV-to-S3 data feed marketed as a 1 to 2 day onboarding route, API-key Registration and Reporting APIs behind a public help center, and a refer-a-friend mode that turns players into mini affiliates.
Deal Builder & Commission Engine
The commission layer covers the full deal spread an iGaming program runs: CPA, CPL, RevShare, and hybrid structures with qualification rules on net deposit, total deposit, and activity, multi-product commission structures, tiered commissions with unlimited depth levels, and per-brand commission plans across a multi-brand installation.
- CPA, CPL, RevShare, and hybrid deals built per affiliate with qualification rules (net deposit, total deposit, activity)
- Tiered commissions with unlimited depth levels, the vendor's own framing (2026-07-13)
- Multi-Product Commission Structure for programs that pay differently per vertical
- Multi-brand support with per-brand registrations and per-brand commission plans
- Refer-a-Friend mode that turns players into mini affiliates with their own tracked referrals
Tracking, Data Feed & Reporting
Custom tracked links on the operator's own domain, real-time pixel tracking, and A/B testing on destination links, fed by either scheduled CSV uploads to an S3 bucket or the real-time Registration and Reporting APIs, with a Reporting API that its own documentation scopes to aggregated data per operation and per affiliate.
- Custom tracked links served from the operator's own domain, with A/B testing on destination links
- Real-time pixel tracking on the click side of the funnel
- Data feed by CSV upload to an S3 bucket at intervals the operator chooses, the flagship onboarding route
- Registration and Reporting APIs with API-key auth for operators that build the real-time path
- Report groupings by day, month, year, lifetime, campaign, UTM, link, and brand, amounts in the operator currency
Affiliate Engagement & Program Operations
The program-operations layer around the tracker: personalized affiliate communication with automated marketing processes, media and creative management, multi-language support, QR-code link sharing added in 2026, and invoicing for the payout paperwork.
- Personalized communication with affiliates driven by automated marketing processes
- Media management for creatives across brands and campaigns
- Multi-language platform support for cross-market programs
- QR-code link sharing, a 2026 addition announced on the group blog
- Invoicing for affiliate payout documentation, with payment execution outside the platform
The history
Sales decks get rewritten for every deal. A dated record doesn't.
The Smartico group was founded in 2018 by Arman Gal, Anton Antropov, Sergey Kobitskiy, and Yuval Mechoullam, and all four still run it as CEO, CPO, CTO, and CBDO. TAP is the group's second product line: a standalone-purchase affiliate tracker with its own site, sales channel, and help center, whose content generations date from 2023 onward, making it the youngest sales motion among the operator platforms we compare it against. The about page names Mobius BG EOOD of Sofia as the operating entity and owner of Smartico (2026-07-13), and a Cyprus group entity, GAMIFY LTD (HE 439105), has been registered in Nicosia since 2022-10-10. The commercial arc is a Brazil-first LatAm push with Africa second, visible in the client wall, the StatsDrone program list, and the live Aposta Ganha portal, plus a US market-development partnership with SCCG under the Smartico USA banner that has produced no US-regulated program at all.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2018
Arman Gal, Anton Antropov, Sergey Kobitskiy, and Yuval Mechoullam found the Smartico group, building the real-time CRM, gamification, and loyalty product the group is best known for.
- 2022
Cyprus group entity GAMIFY LTD (HE 439105) is registered in Nicosia on 2022-10-10.
- 2023
TAP takes shape as a distinct branded product, with its own site, sales channel, and public help center whose content generations date from this period onward.
- 2026
The group runs a joint expo push, exhibiting at iGB L!VE (stand N44) with TAP named in the organizer listing and announcing ICE Barcelona 2026 (Jan 19 to 21), while QR-code link sharing lands as a product addition.
Where they're pushing next
- Brazil, the center of the client wall and the StatsDrone program list, matching the group's LatAm push
- Africa, the second cluster in the detected program base (10bet Africa, AkwaBet)
- The US through the SCCG partnership under the Smartico USA banner, with no US-regulated program behind it yet
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
TAP vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | TAP | Cellxpert | RavenTrack | Affilka |
|---|---|---|---|---|
| Founded | 2018 | 2008 | 2018 | 2018 |
| Team | — | 29+ | 30+ | — |
| US market | Available | — | Available | — |
| Pricing | On request | On request | On request | Public |
| Programs tracked | Profile filed under Smartico… | 202 | 69 | 341 |
| Commission models | CPA | CPA | CPA | CPA |
| Sold bundled | Standalone purchase | Standalone | None | Sold standalone and inside SO… |
The take: TAP wins its tier on speed to live and docs openness, a claimed 1 to 2 day CSV onboarding and a help center readable before sales contact, but Cellxpert carries player-level LTV reporting and a migration tool, Affilka brings player analytics plus payment tooling under an EGR-awarded SOFTSWISS umbrella, and RavenTrack offers parallel running for switchers, so TAP is the pick for a fast Brazilian launch inside the Smartico orbit rather than for data depth or a program migration.
Pricing & terms
TAP quotes pricing per project. Here's how the model and the terms are structured.
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Is TAP the same company as Smartico, and do I have to buy the CRM?+
TAP is a standalone-purchase product from the Smartico group. The about page names Mobius BG EOOD, the owner of Smartico, as the operating entity (2026-07-13), the back-office API's default URL sits on smartico.ai infrastructure, and the group exhibits both products on one stand. Buying TAP does not require the CRM, but the CRM and gamification suite is the designed cross-sell, so expect it in the commercial conversation and scope an affiliate-only deal deliberately if that is what you want. This review scores the affiliate mechanics only, the CRM is a separate product.
Can I get player-level reporting out of TAP?+
Not through the API. The help center scopes the Reporting API to high-level aggregated reporting, per operation and per affiliate rather than per individual user (help.theaffiliateplatform.com, 2026-07-13). Groupings run by day, month, year, lifetime, campaign, UTM, link, and brand, with amounts in the operator currency. A program that prices deals on player lifetime value or hunts abuse through player cohorts will need to join TAP output with its own warehouse, and direct rivals ship this natively, Cellxpert with a player LTV report and Affilka with player analytics.
How fast is the integration really?+
The 1 to 2 day figure (2026-07-13) applies to the CSV route: you upload files to an S3 bucket at intervals you choose, which makes the data batch by definition. Real-time data means building against the API-key Registration and Reporting APIs, which is your dev team's work on top. The advantage is that the docs are public at help.theaffiliateplatform.com, so your engineers can size the API build before anyone signs anything.
Which operators actually run on TAP?+
The clearest name is Aposta Ganha: the live affiliate portal at aff.apostaganha.bet serves TAP's sign-up form on Smartico infrastructure, with support@smartico.ai as the support contact on the page (2026-07-13). The vendor's wall adds Betvip, Cometa Gaming, Weebet, BetPix, and Vaidebet (2026-07-13), a distinctly Brazilian roster, and StatsDrone's software profile, filed under Smartico, detects a Brazil-and-Africa-heavy program list around them. TAP does not appear in StatsDrone's Jan 2026 top-10 program-count table, so the installed base sits below the category's volume leaders.
What does TAP cost?+
Pricing is on request: no tiers, meters, setup fees, or trial appear anywhere (2026-07-13). Budget the negotiation with the bundle in mind, because the group's commercial motion pairs TAP with the Smartico CRM and gamification suite, and a bundled quote can read cheaper per product than an affiliate-only deal. Also price in what the platform does not do: payout execution, fraud screening, and player-grain reporting all land on your side of the build.