TAP Review
5.5/10The Smartico group's standalone affiliate tracker: a full deal engine (CPA, CPL, RevShare, hybrid, unlimited-depth tiers), public API documentation, and a CSV-to-S3 feed that integrates in 1 to 2 days, running on shared Smartico infrastructure for a client base that is heavily Brazilian. The limits are an aggregated-only Reporting API with no player-level data, no fraud tooling, payouts that execute outside the platform, and quote-only pricing built around the CRM cross-sell.
Our read
- Onboarding runs 1 to 2 days on the CSV-to-S3 path, with the real-time API route available when the operator is ready to build it.
- A complete deal engine for the tier: CPA, CPL, RevShare, and hybrid commissions with qualification rules on deposits and activity, multi-level tiers with unlimited depth, per-brand plans across multi-brand setups, and a refer-a-friend mode that turns players into mini affiliates.
- Aposta Ganha's affiliate program runs on TAP at aff.apostaganha.bet, inside a growing Brazil-and-Africa program base.
- Fraud tooling is absent: no duplicate-player detection, proxy or VPN flagging, or abuse screening, so the operator's own team runs affiliate fraud review by hand or through outside tooling.
- The Reporting API stops at aggregated data per operation and per affiliate, which rules out player-level LTV analysis through the platform.
- The flagship 1 to 2 day integration is a batch feed, CSV files uploaded to an S3 bucket on a schedule, and real-time data arrives only after the operator builds against the Registration and Reporting APIs.
- Affiliate payouts execute outside the platform: invoicing is the only payment-side feature, with no PSP integrations, mass-payout tooling, or crypto rails, so finance runs payment operations in separate systems.
- Pricing is quote-only and the commercial motion is built to bundle: the group markets and exhibits TAP jointly with the Smartico CRM and gamification suite, so an affiliate-only quote takes deliberate scoping, and there is no SLA figure or migration offer either.
A Brazil or wider LatAm operator, especially one already running or evaluating Smartico's CRM and gamification stack, that needs a full deal engine launched fast and can live with batch data feeds and aggregated reporting at the start.
An operator whose program depends on player-level reporting, built-in fraud screening, in-platform payout rails, or regulated-market compliance tooling, since the platform carries none of the four.
Markets & licensing
Aposta Ganha runs its affiliate program on TAP, and the rest of the client list is Brazilian: Betvip, Cometa Gaming, Weebet, BetPix, and Vaidebet. The wider program base is Brazil-first with an African cluster behind it, matching the Smartico group's LatAm push.
The group's US entry runs through SCCG under the Smartico USA banner, a market-development partnership rather than an operating footprint, and no US-regulated affiliate program runs on TAP.
TAP has no UKGC-market program, UK entity, or UK-facing positioning. The product carries no marketing compliance tooling, which matters more in the UK than almost anywhere, so a UKGC operator would be carrying the ad-monitoring and creative-approval workload entirely outside the platform.
—
Licensing tier: none.
TAP is B2B software sold to operators and carries no market-exclusion policy.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Two integration routes into the same platform. The flagship route is a scheduled CSV upload to an S3 bucket, the 1 to 2 day path, and the second is a build against the API-key Registration and Reporting APIs for real-time data.
1 to 2 days on the CSV-to-S3 path. The API route depends on the operator's own dev schedule, and there is no migration service or parallel-running offer for programs switching from another platform.
Products & tools
An affiliate tracking platform from the Smartico group sold as a standalone product: a Deal Builder commission engine with unlimited-depth tiers, custom-domain tracked links with real-time pixel tracking, a CSV-to-S3 data feed that onboards in 1 to 2 days, API-key Registration and Reporting APIs with documentation at help.theaffiliateplatform.com, and a refer-a-friend mode that turns players into mini affiliates.
Deal Builder
The commission layer covers multi-product commission structures, tiered commissions with unlimited depth levels, and per-brand commission plans across a multi-brand installation.
- CPA, CPL, RevShare, and hybrid deals built per affiliate with qualification rules (net deposit, total deposit, activity)
- Tiered commissions with unlimited depth levels
- Multi-Product Commission Structure for programs that pay differently per vertical
- Multi-brand support with per-brand registrations and per-brand commission plans
- Refer-a-Friend mode that turns players into mini affiliates with their own tracked referrals
Reporting API
Custom tracked links on the operator's own domain, real-time pixel tracking, and A/B testing on destination links, fed by either scheduled CSV uploads to an S3 bucket or the real-time Registration and Reporting APIs, with a Reporting API that returns aggregated data per operation and per affiliate.
- Custom tracked links served from the operator's own domain, with A/B testing on destination links
- Real-time pixel tracking on the click side of the funnel
- Data feed by CSV upload to an S3 bucket at intervals the operator chooses, the flagship onboarding route
- Registration and Reporting APIs with API-key auth for operators that build the real-time path
- Report groupings by day, month, year, lifetime, campaign, UTM, link, and brand, amounts in the operator currency
Program Operations
The program-operations layer around the tracker: personalized affiliate communication with automated marketing processes, media and creative management, multi-language support, QR-code link sharing added in 2026, and invoicing for the payout paperwork.
- Personalized communication with affiliates driven by automated marketing processes
- Media management for creatives across brands and campaigns
- Multi-language platform support for cross-market programs
- QR-code link sharing, added in 2026
- Invoicing for affiliate payout documentation, with payment execution outside the platform
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
The Smartico group was founded in 2018 by Arman Gal, Anton Antropov, Sergey Kobitskiy, and Yuval Mechoullam, and all four still run it as CEO, CPO, CTO, and CBDO. TAP is the group's second product line, a standalone-purchase affiliate tracker that became a distinct brand around 2023.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2018
Arman Gal, Anton Antropov, Sergey Kobitskiy, and Yuval Mechoullam found the Smartico group, building the real-time CRM, gamification, and loyalty product the group is best known for.
- 2023
TAP takes shape as a distinct branded product, with its own site, sales channel, and public help center.
- 2026
The group runs a joint expo push with TAP and Smartico on one stand: iGB L!VE stand N44 and ICE Barcelona (January 19 to 21), while QR-code link sharing lands as a product addition.
Where they're pushing next
- Brazil, where the client base is concentrated
- Africa, the second cluster in the program base (10bet Africa, AkwaBet)
- The US through the SCCG market-development partnership under the Smartico USA banner
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
TAP vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | TAP | Cellxpert | RavenTrack | Affilka |
|---|---|---|---|---|
| Founded | 2018 | 2008 | 2018 | 2018 |
| Team | — | 29+ | 30+ | — |
| US market | Available | — | Available | — |
| Pricing | On request | On request | On request | Public |
| Commission models | CPA | CPA | CPA | CPA |
| Sold bundled | Standalone purchase | Standalone | None | Sold standalone and inside SO… |
Pricing & terms
TAP quotes pricing per project. Here's how the model and the terms are structured.
Turnkey
Path to launch
- 1Contact sales (sales@theaffiliateplatform.com) for a demo and quote, and if you want affiliate tracking without the CRM, scope that boundary explicitly
- 2Contract with the operating entity, Mobius BG EOOD, which develops and maintains the platform
- 3Integrate on the CSV-to-S3 route for the fast path, scheduled file uploads at intervals you choose, which is the 1 to 2 day onboarding route
- 4Build the Registration and Reporting API integration when you need real-time data, using the public help center docs and API-key auth, and plan warehouse work if you need player-grain analysis
- 5Configure brands, commission plans, and tracked links: per-brand registrations, deals with qualification rules and tiers, and custom-domain links with A/B destination testing
- 6Set up affiliate fraud review and payout operations outside the platform, which carries no fraud controls and stops at invoicing
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.