Mediacle MAP Review
5.5/10A small affiliate platform with a distinction no private rival here offers: its parent is listed on NGM Nordic MTF and publishes audited accounts, 47.5 MSEK group net revenue for FY2025 and a return to growth in Q1 2026. The product pairs one of the category's broadest commission grids and a built-in ad server with a 59-program tracked base, one tier-1 external name in DAZN Affiliates, quote-only pricing, and no public technical documentation at all.
Our read
Eight named deal types spanning progressive revenue share, tiered CPA and CPL make one of the broadest published grids in the category, held down because negative carryover, sub-affiliate handling and payout tooling appear nowhere public, so the iGaming-specific math gets scoped blind.
Click-ID dynamic parameters and user-level measurement are on the page, but no postback or server-side documentation exists, so a buyer cannot check the tracking model against their platform before a sales call.
No integration catalog, no named platform partners, and a migrate-without-data-loss pitch with no timeline or parallel-run detail, leaving integration risk entirely on the buyer's diligence.
AI and ML based detection of potentially fraudulent conversions is a detection-class capability, with no published quarantine-before-payout mechanics and no compliance tooling at all.
A 59-program StatsDrone base growing every edition since May 2024 and an NGM-listed parent with audited accounts, on a book of small casino programs where DAZN Affiliates is the one tier-1 external name.
Quote-only pricing behind a cost-effectiveness pitch with no number, account-manager promises with no published SLA, and support terms that only take shape inside the sales conversation.
Methodology. Our own score, a weighted average of six dimensions, tilted toward commission and tracking. Scored on the operator-platform scale, which leads with the commission and payout engine at 0.22, follows with tracking at 0.18, holds integrations, fraud and scale level at 0.16 each, and closes with commercials and support at 0.12. Read the full methodology
- The parent publishes audited numbers no private competitor shows: Mediacle Group AB is NGM-listed, reported 47.5 MSEK net revenue and 14.9 MSEK EBITDA for FY2025, and returned to growth in Q1 2026 at 14.4 MSEK net revenue (report published 2026-05-29), so a buyer reads the vendor's health in a filing rather than guessing it.
- One of the broadest published commission grids in the category: tiered, flat and progressive revenue share, standard, tiered and progressive CPA, CPL and hybrid deals, all named on the grid (2026-07-13).
- A steadily growing independent footprint: StatsDrone counted 37 MAP programs in May 2024 and 59 in the Jan 2026 edition, the eighth-largest installed base on the tracker, with DAZN Affiliates as the tier-1 name on the list.
- Agency DNA shows up in the product: a built-in dynamic ad server with rich media support, creative-level media reporting, and MARS, a separate AI recruitment tool for finding and contacting affiliate prospects that no other platform in this segment productizes.
- There is no public technical documentation at all, no API reference, no sandbox and no integration catalog, so every scoping question from postback mechanics to platform connectors waits for a sales call.
- The commission grid is broad but its iGaming-specific math is undocumented: negative carryover and sub-affiliate handling appear nowhere public, and affiliate payout tooling is unpublished.
- The vendor sits on both sides of the table: Mediacle runs the Excel Affiliates and Galaxy Affiliates networks and three consumer casino brands, and its strongest live deployment evidence is its own network's panel.
- Pricing is quote-only behind a cost-effectiveness pitch with no number attached, there is no published SLA, and the migration promise carries no timeline.
A small UK or EU casino or betting program that wants its affiliate software, agency support, creatives and ad serving from one group, and is fine scoping the whole deal through a demo call.
An operator that needs public API documentation, documented negative-carryover mechanics, or a software vendor without affiliate networks and consumer casinos of its own in the same group.
Markets & licensing
No license register applies here, because affiliate software is not a licensable activity, so what stands in its place splits cleanly in two. The corporate side is the best in this category: Mediacle Group AB (publ) is listed on NGM Nordic MTF under MEGR, files audited accounts, and published 47.5 MSEK net revenue for FY2025 with a return to growth in Q1 2026, numbers a buyer can read in a filing while every private rival offers nothing comparable. The product side is thinner and house-adjacent: the live Powered by MAP footer credit sits on the panel of Excel Affiliates, Mediacle's own network, and the tier-1 external name, DAZN Affiliates, rests on the StatsDrone tracker (Jan 2026 edition) rather than a footer. Geographically the book is UK-heavy small-casino programs with India-facing names and scattered EU, and no US-regulated presence at all.
MAP has no US-regulated programs at all and nothing in the installed base points at the market. The book is UK and EU small-casino programs plus India-facing names like Badshahcric Affiliates. A US-regulated operator shopping for program software has no reference deployment to look at here.
The UK is where MAP actually lives. The client programs lean UK small-casino, the group's own consumer brands are UK-facing, its iGB exhibitor listings give the exhibitor country as United Kingdom, and the in-house Excel Affiliates network promotes UK and NZ casino brands. A UK program buying MAP gets a vendor whose whole operating history runs through this market.
- NGM Nordic MTF listingSweden
- Mediacle Group AB (publ), corporate ID 559026-5566, ticker MEGR, 12,610,594 shares outstanding in a single class, audited annual reporting · 2025 annual report published 2026-06-05, AGM held 2026-06-30 with no dividend
- Powered-by credit on live panelsLive client panels
- The Excel Affiliates panel at affiliates.excelaffiliates.com carries the footer credit iGaming Affiliate Software Powered by MAP, linking to map.mediacle.com, with Google Authenticator 2FA and 17 interface languages · Live 2026-07-13 · Excel Affiliates is Mediacle's own network
- StatsDrone installed baseIndependent tracker
- 59 MAP programs detected, the eighth-largest platform count in the category, with DAZN Affiliates the tier-1 name on the list · Jan 2026 edition
Licensing tier: Read it for what it is: the audited parent is a real and rare comfort in this category, while the live product proof runs through the group's own network, with the tracker carrying the external names. A buyer who wants an arm's-length reference should ask sales for one and read its panel footer directly.
The powered-by pattern is consistent: client panels run either on Mediacle-hosted mediacle.net URLs or on client-branded subdomains carrying the footer credit, readable from any reference program's login page.
No restricted-market posture applies to an affiliate software vendor (2026).
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
MAP is cloud-hosted and delivered white-label: client panels run either on Mediacle-hosted mediacle.net URLs or on client-branded subdomains carrying the Powered by MAP footer credit. The integration pitch is easy and hassle-free connections to third-party gaming providers, with no platform named and no timeline attached, and there is no public API reference or sandbox to pre-scope against, so the technical conversation starts at the demo.
Nothing is published. The migration pitch says programs move to MAP without losing old data, with no timeline and no parallel-run detail anywhere (2026-07-13).
Products & tools
MAP is the iGaming affiliate software SKU of Mediacle Group AB, a cloud platform covering one of the category's broadest published commission grids (eight named deal types from progressive revenue share to CPL), click-ID tracking with dynamic parameters, multi-layer reporting with creative-level media stats, AI and ML based fraud detection, and a built-in dynamic ad server that reflects the group's agency roots. MARS, a separate AI affiliate-recruitment product, rides alongside as an upsell no other platform in this segment productizes.
MAP Affiliate Platform
A cloud affiliate platform for casino and betting programs: eight named commission models from tiered and progressive revenue share through standard, tiered and progressive CPA to CPL and hybrid deals, click-ID tracking with dynamic parameters, multi-layer reporting with creative-level media stats, AI and ML based fraud detection, and a built-in dynamic ad server, delivered white-label on client-branded panels.
- Eight named commission models, one of the broader published grids in the category (2026-07-13)
- Dynamic tracking parameters with click IDs so affiliates attribute each placement separately
- Multi-layer reporting with creative-level media reporting and user-level campaign measurement
- Built-in dynamic ad server supporting rich media formats, an agency-DNA feature most competitors lack
- Unlimited site profiles per affiliate, full white-label branding, native iOS and Android apps on request
MARS Affiliate Recruitment
Mediacle Affiliate Recruitment Software, an AI-powered discovery tool that scans the web for affiliate prospects, surfaces contact data for affiliate decision-makers, and analyzes competitor programs, sold as a separate product and exhibited alongside MAP at iGB Affiliate Barcelona (2026-07-13).
- Scans the web for affiliate prospects matching a program's profile
- Finds contact data for affiliate decision-makers
- Analyzes competitor affiliate programs
- Listed as an exhibitor product next to MAP for iGB Affiliate Barcelona (2026-07-13)
The history
Sales decks get rewritten for every deal. A dated record doesn't.
MAP is the software flagship of Mediacle Group AB (publ), a Stockholm-registered, NGM-listed group whose larger identity is an iGaming marketing agency with in-house affiliate networks (Excel Affiliates, Galaxy Affiliates), three consumer casino brands, and a Bangalore development office. The product predates its press trail: Digitain adopted MAP for its partner programs in March 2020 with GiG and Scores Gaming named as existing clients at the time, and MAP customer agreements run through the parent's press feed from 2021 onward. The group closed FY2025 at 47.5 MSEK net revenue with a higher net profit on cost optimization, returned to top-line growth in Q1 2026, and set its strategic focus on AI, B2B software and operational efficiency in a 2026-02-20 business update.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2020
Digitain adopts MAP for its partner programs in March, with GiG and Scores Gaming named as existing clients at the time. Digitain has since moved to its own Centrivo Affiliate module.
- 2021
MAP customer agreements appear in the parent's press feed, alongside an iGB Affiliate Awards technology nomination.
- 2026
A 2026-02-20 business update sets the group's strategic focus on AI, B2B software and operational efficiency, a week before the FY2025 report shows 47.5 MSEK net revenue with net profit up on cost optimization.
- 2026
The iGB Affiliate Awards shortlist MAP for Best Affiliate Management Platform, and the Q1 report (published 2026-05-29) puts group net revenue back in growth at 14.4 MSEK.
Where they're pushing next
- India-facing programs, with Badshahcric Affiliates already on the tracker
- MARS as a standalone recruitment product, exhibited alongside MAP at iGB Affiliate Barcelona
- AI features across the software line, the stated focus of the 2026-02-20 business update
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Mediacle MAP vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | Mediacle MAP | RavenTrack | ReferOn | MyAffiliates |
|---|---|---|---|---|
| Founded | — | 2018 | 2023 | 2007 |
| Team | — | 30+ | — | — |
| US market | — | Available | — | — |
| Pricing | On request | On request | On request | On request |
| Programs tracked | 59 | 69 | 80 | 362 |
| Commission models | Tiered | CPA | Rewarding engine with deals s… | Flat |
| Sold bundled | None published | None | None | None |
The take: Against the other small operator platforms, RavenTrack publishes far more of its product surface and ReferOn carries a 2026 organizer-side award, while MyAffiliates brings the longer migration record. MAP's distinct card is the audited NGM parent and the agency bundle around the software. Pick it when the group relationship and the filing-backed parent matter more than public documentation.
Pricing & terms
Mediacle MAP quotes pricing per project. Here's how the model and the terms are structured.
Quote-based, with no meter unit, tier or overage published (2026-07-13)
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Who actually runs on Mediacle MAP?+
MAP counts 250+ brands across 20+ countries (2026-07-13), and the independent StatsDrone tracker lists 59 MAP programs in its Jan 2026 edition, the eighth-largest base in the category. The tracker names include DAZN Affiliates, the one tier-1 program in MAP's visible book, alongside CasinoLuck Affiliates, BetItOn Partners and a long tail of small casino programs. The firmest of them is Excel Affiliates, whose panel carries a Powered by MAP footer credit, and that program is Mediacle's own network. Digitain ran MAP from March 2020 but has since moved to its own Centrivo Affiliate module.
What does MAP cost?+
There is no published price. The pitch is a custom plan tailored to every budget, positioned as the most cost-effective platform in the space, with no number attached to either statement. Setup fees and contract terms are not published either, so budgeting starts at the free demo and runs through sales. Ask for the meter, the overage terms and the contract length in writing, because none of the three exists publicly.
Is Mediacle Group financially stable?+
It is the rare vendor in this category you can answer that about from filings. The NGM-listed parent reported FY2025 net revenue of 47.5 MSEK, down from 69.1 MSEK, with net income after tax up to 11.9 MSEK on cost-optimization measures, and Q1 2026 brought net revenue back to growth at 14.4 MSEK against 13.3 MSEK a year earlier (report published 2026-05-29). One caveat for a software buyer: no division split is published, so MAP's own revenue cannot be separated from the agency, networks and consumer brands.
Does Mediacle compete with its own clients?+
Structurally, yes. The group runs the Excel Affiliates and Galaxy Affiliates networks with more than 5,000 affiliates, plus three consumer casino brands, so the platform vendor also operates in the affiliate business its clients' partners work in, and at the margins against small operator clients themselves. The same structure explains why MAP's firmest deployment is a house program. Weigh that against the flip side: those networks are proof the software runs a real affiliate business daily.
What is MARS?+
Mediacle Affiliate Recruitment Software, a separate AI product that scans the web for affiliate prospects, finds contact data for affiliate decision-makers, and analyzes competitor programs. Mediacle exhibits it alongside MAP, including on the iGB Affiliate Barcelona exhibitor listing (2026-07-13). No other platform in this segment productizes recruitment this way, which makes it a real differentiator for a program whose bottleneck is finding partners rather than tracking them.