Mediacle MAP Review
5.5/10A small affiliate platform whose parent, Mediacle Group AB, is listed on NGM Nordic MTF, with 47.5 MSEK group net revenue for FY2025 and a return to growth in Q1 2026. The product pairs eight commission models with a built-in ad server, and DAZN Affiliates is the one tier-1 name on it. Pricing is by quote, and there is no public technical documentation.
Our read
- Mediacle Group AB is NGM-listed, reported 47.5 MSEK net revenue and 14.9 MSEK EBITDA for FY2025, and returned to growth in Q1 2026 at 14.4 MSEK net revenue.
- Eight commission models: tiered, flat and progressive revenue share, standard, tiered and progressive CPA, CPL and hybrid deals.
- Agency DNA shows up in the product: creative-level media reporting and MARS, a separate AI recruitment tool for finding and contacting affiliate prospects.
- There is no public technical documentation, no API reference, no sandbox and no integration catalog, so every scoping question from postback mechanics to platform connectors waits for a sales call.
- The commission grid is broad, but negative carryover, sub-affiliate handling and affiliate payout tooling are not documented.
- The vendor sits on both sides of the table: Mediacle runs the Excel Affiliates and Galaxy Affiliates networks and three consumer casino brands of its own.
- Pricing is quote-only and there is no published SLA.
A small UK or EU casino or betting program that wants its affiliate software, agency support, creatives and ad serving from one group, and is fine scoping the whole deal through a demo call.
An operator that needs public API documentation, documented negative-carryover mechanics, or a software vendor without affiliate networks and consumer casinos of its own in the same group.
Markets & licensing
Under Mediacle sits a UK-centered book of small casino and betting programs, the group's own Excel Affiliates network, and DAZN Affiliates as the one tier-1 name.
MAP has no US-regulated programs. The book is UK and EU small-casino programs plus India-facing names like Badshahcric Affiliates.
The UK is where MAP actually lives. The client programs lean UK small-casino, the group's own consumer brands are UK-facing, and the in-house Excel Affiliates network promotes UK and NZ casino brands.
- NGM Nordic MTF listingSweden
- Mediacle Group AB (publ), ticker MEGR, audited annual reporting · 2025 annual report published June 2026
- Excel Affiliates panel
- Google Authenticator 2FA and 17 interface languages · Mediacle's own network
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
MAP is cloud-hosted and delivered white-label: client panels run either on Mediacle-hosted mediacle.net URLs or on client-branded subdomains. It connects to third-party gaming providers. There is no public API reference or sandbox, so the technical conversation starts at the demo.
Products & tools
MAP is the iGaming affiliate software product of Mediacle Group AB. The platform carries eight deal types, from progressive revenue share to CPL. MARS, a separate AI affiliate-recruitment product, is sold alongside it.
MAP Affiliate Platform
A cloud affiliate platform for casino and betting programs: eight commission models from tiered, flat and progressive revenue share through standard, tiered and progressive CPA to CPL and hybrid deals, click-ID tracking with dynamic parameters, multi-layer reporting with creative-level media stats, and AI and ML based fraud detection, delivered white-label on client-branded panels.
- Eight commission models
- Dynamic tracking parameters with click IDs so affiliates attribute each placement separately
- Multi-layer reporting with creative-level media reporting and user-level campaign measurement
- Built-in dynamic ad server supporting rich media formats
- Unlimited site profiles per affiliate, full white-label branding, native iOS and Android apps on request
MARS Affiliate Recruitment
Mediacle Affiliate Recruitment Software, an AI-powered discovery tool that scans the web for affiliate prospects, surfaces contact data for affiliate decision-makers, and analyzes competitor programs, sold as a separate product and exhibited alongside MAP at iGB Affiliate Barcelona.
- Scans the web for affiliate prospects matching a program's profile
- Finds contact data for affiliate decision-makers
- Analyzes competitor affiliate programs
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
MAP is the software flagship of Mediacle Group AB (publ), a Stockholm-based, NGM-listed group whose larger identity is an iGaming marketing agency with a Bangalore development office. Digitain adopted MAP for its partner programs in March 2020, and MAP has been signing customer agreements since 2021.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2020
Digitain adopts MAP for its partner programs in March, and has since moved to its own Centrivo Affiliate module.
- 2021
MAP picks up an iGB Affiliate Awards technology nomination.
- 2026
A February 2026 business update sets the group's strategic focus on AI, B2B software and operational efficiency.
- 2026
The iGB Affiliate Awards shortlist MAP for Best Affiliate Management Platform, and group net revenue returns to growth at 14.4 MSEK in Q1.
Where they're pushing next
- India-facing programs, with Badshahcric Affiliates already a client
- MARS as a standalone recruitment product, exhibited alongside MAP at iGB Affiliate Barcelona
- AI features across the software line, the stated focus of the February 2026 business update
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Mediacle MAP vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | Mediacle MAP | RavenTrack | ReferOn | MyAffiliates |
|---|---|---|---|---|
| Founded | — | 2018 | 2023 | 2007 |
| Team | — | 30+ | — | — |
| US market | — | Available | — | — |
| Pricing | On request | On request | On request | On request |
| Commission models | Tiered | CPA | Rewarding engine with deals s… | Flat |
| Sold bundled | Sold alone or with the group'… | None | None | None |
Pricing & terms
Mediacle MAP quotes pricing per project. Here's how the model and the terms are structured.
Turnkey
Price discovery runs entirely through sales, with plans quoted per program. The free demo is the standard entry, native mobile apps come on request, and there is no published SLA.
Path to launch
- 1Book the free demo through sales
- 2Pick the commission models from the eight deal types, and request a per-program quote from sales
- 3Contract with Mediacle Group AB (publ) and decide whether agency services, creatives or MARS recruitment ride along in the deal
- 4Integrate your gaming platform and postbacks with Mediacle's team
- 5Migrate program data
- 6Launch on a client-branded subdomain or Mediacle-hosted panel with a dedicated account manager
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.