When you're working with advertising on Google Ads, it's important to choose the right keywords. Why? Well, when you select the right keywords, you'll attract an audience that is actually interested in what you're offering. This means that they're more likely to take the action you want them to take, like clicking on your ad or visiting your website.
On the other hand, if you choose the wrong keywords, you'll end up wasting your budget. Your ads will be shown to people who aren't really interested in what you're promoting. And that's not good for your campaign or your wallet.
In this article, the experts at YeezyPay service, a trusted agency that provides Google Ads accounts, have put together a guide to help you understand how to choose the best keywords for your Google Ads campaigns. By carefully following the valuable advice given in this article, you can make sure your advertising efforts are successful and lead to a profitable campaign.
The preparatory stage for keyword selection
Before we start talking about ways to find keywords that will bring in lots of customers, let's go over a few important steps that affiliates or advertisers need to take:
- Analyze your target audience: You need to understand their interests and preferences in the long run. The more you know about their demographics, behaviors, and mindset, the better chance you have of figuring out what they really need.
- Determine the goals of your advertising campaign: Are you aiming for more sales, building brand awareness, spreading information about promotions, or something else? The type of keywords you choose will depend on your campaign goals. They could be commercial keywords if you want to drive sales, brand keywords if you're focused on building your brand, or informational keywords if you want to provide relevant information to your audience.
The best tools for finding relevant keywords to use in Google Ads campaigns
In 2024, experienced affiliate marketers and media buyers use different tools and strategies to find the most relevant keywords for their Google Ads campaigns. While one strategy can be helpful, it's usually better to combine multiple methods. Here are the most commonly used approaches.
Study competitors' ads in Google search results
This method doesn't require any money, but it does take a lot of time and effort for the affiliate. Basically, you need to invest time in analyzing your competitors' ads and manually selecting different options for relevant keywords that are important for your business.
Another useful tip is to explore the Google Advertising Transparency Center. When you see an ad in the search results, you can click on the three dots icon next to it. This will give you access to more information about that advertiser, including their other ads. This can provide you with additional insights into their strategies and the keywords they're targeting.
Google Ads Keyword Planner
Another simple yet powerful tool is the Keyword Planner in your Google Ads account. This tool allows you to choose new keywords in two ways: either manually or by analyzing the main keywords used by your competitors. All you need to do is insert a link to their landing page or website, and the Keyword Planner will generate relevant keywords for you.
Using this method can help you discover new ideas to expand your advertising campaign's keyword list. It also enables you to create compelling headlines and descriptions with a unique selling proposition that sets your offer apart from your competitors in a favorable way.
Google Search Console
If a landing page or website has been getting organic search traffic or traffic from ads for a while, and it has a Google Search Console script, you can use the "Search Results" and "Google Search Console Insights" tabs to find the most popular user requests that bring people to that page or site. These tabs will show you the specific search queries that are most frequently leading users to your landing page or website.
Using specialized software
There are several specialized software tools available that can greatly simplify the process of creating and optimizing the keyword strategy for advertising campaigns in Google Ads. Experienced affiliates often rely on tools like Serpstat, Screaming Frog SEO Spider, Ahrefs, Key.so, Spywords, and others. These services allow users to identify the best-performing keywords in both organic search results and paid advertising campaigns of their competitors based on specific parameters.
Unlike standard Google tools, this software allows you to search for keywords even in grayhat verticals. However, using such grayhat keywords in your ad campaigns often leads to the campaigns being rejected by Google Ads moderators, and sometimes even your account ends up getting banned.
To work around such rejections and account bans, you need to use trusted agency advertising accounts. You can access such agency accounts from the YeezyPay service.
Google Search Tips and FAQs
Search tips and frequently asked questions can provide relevant keywords and phrases, as well as inspiration for creating unique headlines and descriptions in ads.
The return of keywords in these tools is based on the most popular queries depending on the topic, so the likelihood of identifying high-converting keywords is quite high.
Google Trends
Another useful tool is Google Trends. It allows you to find relevant keywords and queries based on similar searches in a specific location or in the overall Google Trends results. Simply select a location and type in the name of the offer or niche you're focusing on in the search bar. This will give you insights into what people are searching for and help you refine your keyword strategy.
A few more tips for selecting high-converting keywords for Google Ads campaigns
- Don't forget about negative keywords: When choosing keywords for your Google Ads campaign, it's important to consider creating a list of negative keywords. These are keywords that are not relevant to your target audience and may waste your budget. It's also a good idea to include synonyms and variations of negative keywords, as they might attract users whose search queries are different from what you're promoting.
- Conduct split tests: Experienced media buyers and affiliate marketers suggest regularly running split tests with two different ads. This allows you to compare the performance of different ad variations and identify which one resonates better with your target audience.
- Use nested and low-frequency queries: To increase the effectiveness of your advertising campaign and reduce costs, consider incorporating nested and low-frequency queries. These are less competitive keywords that can still attract relevant traffic to your ads.
- Analyze reviews and comments: Take the time to review and analyze feedback from your clients, customers, and subscribers. Often, you'll find valuable insights in their reviews and comments, including popular words and phrases that can generate new leads for your business.
By implementing these additional strategies, you can improve the selection of your keywords and maximize the effectiveness of your Google advertising campaign.
Conclusion
There are several ways to find the best keywords and phrases for advertising in Google Ads. The list provided in this article is not exhaustive, but it includes the most popular and easiest options for creating and optimizing your advertising campaign.
It's important to note that just because Google suggests certain search phrases doesn't mean that Google Ads will allow ads that contain those phrases. To make advertising on Google Ads easier, experienced media buyers suggest using trusted advertising accounts from agencies. These trusted advertising accounts can be obtained from YeezyPay.
