OpticOdds Review
5.7/10Enterprise odds-aggregation division of Odds Holdings, owned by Gambling.com Group (Nasdaq: GAMB) since January 1, 2025, selling real-time odds from 200+ sportsbooks (July 2026) as API feeds, trader terminals, and derived pricing to clients from Kalshi and PrizePicks to Pragmatic Play, with zero official rights by design and an undocumented collection method at the base of the product.
Our read
Full market depth across 200+ aggregated books earns the number, docked because the unit is odds coverage rather than event collection.
Nothing official at any level is a business-model choice, and the 0.20 weight this pillar carries is what caps the overall for every no-rights vendor.
Documented push, pull, and queue delivery with Kalshi and PrizePicks production loads, set against no SLA, self-reported throughput, and an undocumented collection method under the sourcing pipe.
Open developer docs, per-book endpoints, and the segment's only AI distribution channel, with trials gated behind the /pricing lead form.
Prices undocumented sourcing, a three-year operating history, and a parent in restructure against the Pragmatic Play, Kalshi, and PrizePicks production record.
A lead form where a rate card should be, offset by parent filings that expose segment revenue and margins better than any competitor's disclosure.
Methodology. Our own score, a weighted average of six dimensions, tilted toward coverage and official rights. Scored on the sports data weights, where coverage and latency (0.25) plus official rights (0.20) outweigh reliability, integration, and trust (0.15 each) with commercials last (0.10), a split that necessarily caps a no-rights aggregator whatever its tooling earns. Read the full methodology
- Market coverage no single supplier matches: odds from 200+ sportsbooks (July 2026) with props, alternates, outrights, SGPs, injuries, and historical lines in one feed, delivered over push, pull, or queue.
- The client record runs deep for a company founded in 2023: Pragmatic Play integrated OpticOdds pricing for US player props (dated PR, October 15, 2025), Kalshi and PrizePicks run production loads, and Novig, Dabble, Yolo Group, and WA.Technology round out the case-study wall.
- The only vendor in this segment whose economics are readable: Gambling.com Group files segment revenue every quarter ($11.8M in Q4 2025, $11.2M in Q1 2026, roughly a $45M annual run-rate) and bought the business on roughly 46% adjusted EBITDA margins.
- First mover on AI distribution: an MCP connector for Anthropic's Claude shipped in May 2026 and a Perplexity Computer beta opened June 4, 2026, a consumer AI channel no other data vendor in this directory had at all as of July 2026.
- A real prediction-markets beachhead: dedicated developer guides for market makers, the Kalshi case study, and a parent that told investors it already services exchanges and liquidity providers (Q4 2025 earnings call), which hedges the books-versus-exchanges volume shift from both sides.
- Sourcing opacity is the finding: OpticOdds publishes no methodology for how 200+ books' odds are obtained, no partnerships page, and no licensing trail, which leaves the collection method an open question at the base of an infrastructure-grade product.
- No official rights, ever, by design: league-mandated official-data markets and any jurisdiction requiring official feeds for specific bet types are structurally closed, the exact boundary Sportradar, Genius Sports, and Stats Perform monetize.
- The parent is mid-restructure: Gambling.com Group cut FY2026 guidance, announced a roughly 25% workforce reduction, and watched GAMB fall about 25% in a day (May 2026), on top of a $14M intangibles impairment in Q4 2025, material-weakness disclosures in the 20-F, and a CEO handover from Charles Gillespie to Kevin McCrystle at the mid-May 2026 AGM. Whether OpticOdds itself lost heads is not disclosed.
- Growth normalized: segment revenue slowed to 13% YoY growth in Q1 2026 ($11.2M) once the acquisition base annualized, and the performance claims around the product (sub-second latency, one million requests per second) come with no published SLA or uptime figure.
Trading desks that want the whole market on one screen, books benchmarking or automating prices against consensus with Copilot, DFS and prediction-market operators buying player-level feeds at Kalshi and PrizePicks scale, and platforms or media embedding odds through APIs and widgets.
Operators that need official league data for compliance, league deals, or official-feed mandates, procurement teams whose policy requires a documented sourcing method, and anyone after racing or esports specialist depth.
Markets & licensing
OpticOdds holds no gambling license or supplier registration anywhere, and for once that is a model rather than a gap: aggregated market odds and pricing tools are not license-gated products in most jurisdictions, and no US state supplier registrations exist for OpticOdds or Odds Holdings, with none required (July 11, 2026). The customer side carries the regulatory weight instead: US-regulated books, CFTC-regulated prediction exchanges like Kalshi, DFS brands, and a global tail that includes crypto-first names like Sportsbet.io. The watch item is the reverse trigger: if a Kalshi-class integration ever pulls data suppliers into a state registration regime, the clean-because-unregulated posture changes.
The client base is US-centric across books, DFS, and prediction markets, and no state supplier registration exists or is currently required for this product class, which is why register verification grades not applicable rather than missing. What the US does host is the structural boundary: the official-feed mandates some states apply to in-play bet types are the one US door a no-rights aggregator cannot open.
No UKGC entry exists and none is needed for market-odds supply, and no UK client is named anywhere (July 2026). Coverage skews toward US books and US bet types, so a UK-facing buyer is really buying the outside-US expansion the parent promised investors in March 2026 rather than a proven local board.
- No supplier licenses or registrations heldGlobal
- Sells aggregated odds and pricing tools to licensed operators, DFS brands, and CFTC-regulated prediction exchanges, a product class that is not license-gated in most markets · Neither OpticOdds nor Odds Holdings holds any (July 2026) · worth revisiting if exchange-side integrations trigger state registration
Licensing tier: The absence is the tier: nothing to look up in any register because nothing is held or required, which shifts all diligence weight onto sourcing method and parent health.
Not disclosed.
Client geography stands in for a license map: US-regulated books and exchanges at the core, with Dabble in Australia and Yolo Group brands marking the global tail (July 11, 2026).
No restriction list exists on either side: OpticOdds publishes no market policy, and named clients run from state-regulated US books to crypto-first operators like Sportsbet.io, a mixed acceptance posture rather than a stated rule.
Sportsbook & verticals
A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
One data spine feeds everything: real-time odds from 200+ sportsbooks (July 2026) normalized into a single API with push, pull, and queue delivery, per-book endpoints for buying one book's board at a time, and product layers on top: Odds Screen for trading desks, Copilot for automated or benchmarked pricing, and the Bet Builder and SGP engine for correlated markets. Distribution now runs past operators into AI surfaces, with an MCP connector for Anthropic's Claude (May 2026) and a Perplexity Computer beta (June 4, 2026), plus widgets for media and affiliates. What no page documents is the collection side, which is the open question a buyer's warranties should cover.
None published (July 11, 2026). The docs are open end to end, while trials and onboarding gate behind the /pricing lead form, so the calendar comes out of sales.
Products & tools
The aggregated odds of 200+ sportsbooks (July 2026) feed everything sold here: API infrastructure for books and exchanges, seat-based Odds Screen terminals for trading desks, Copilot and SGP pricing for operators deriving their board from the market view, and AI-agent distribution as the 2026 addition.
Sports Betting API
Real-time odds from 200+ sportsbooks (July 2026) in one normalized feed: player props, alternates, outrights, same-game parlays, injuries, and historical odds, delivered over push, pull, or queue at sub-second latency.
- 200+ books aggregated (site count, July 2026)
- Full market depth: props, alternate lines, outrights, and SGPs, with injury data for NFL, NHL, NBA, and MLB
- Push, pull, and queue delivery documented in open developer docs
- Per-book feed products, including a productized feed of PrizePicks' own board
- Over one million requests per second processed (June 2026)
Odds Screen
A trader-facing terminal over the same spine: live prices across the aggregated book set, custom alerts, price history, and opening-versus-closing line comparison, sold seat-based to trading and risk desks.
- Live pricing across 200+ books on one screen
- Custom alerts on line movement
- Price history with opening and closing line comparison
- The Bloomberg-terminal-for-odds framing is the vendor's own positioning
- Seat-based desk tooling layered on top of API contracts
Copilot & Bet Builder / SGP Engine
The automation layer: Copilot generates custom or benchmarked odds from rules like pricing a set percentage off market consensus, and the Bet Builder and SGP engine prices pre-match, in-play, and player-prop combinations with automatic correlation handling.
- Rule-based odds generation benchmarked to market consensus
- SGP pricing with automatic correlation handling across legs
- Pre-match, in-play, and player-prop coverage
- WNBA player props enhanced with The Crowd's Line AI (May 12, 2026)
- The PrizePicks case reference covers calibrated probabilities and custom pricing models
AI Connector (MCP) & Distribution
The distribution firsts: a Model Context Protocol connector released for Anthropic's Claude in May 2026, a Perplexity Computer limited beta grounding consumer sports-betting answers in OpticOdds feeds since June 4, 2026, and embeddable widgets for media and affiliates.
- MCP connector for agent integrations, shipped for Claude in May 2026
- Perplexity Computer beta from June 4, 2026: line movement, props, injury impact, and market comparisons for Pro and Max subscribers
- No separate OpticOdds subscription required inside Perplexity
- Widgets for media and affiliate surfaces, including the parent's own sites
- No other data vendor in this directory had a consumer AI distribution deal at all as of July 2026
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Risk maturity
Operators check this capability first, and depth varies enough between vendors to grade it.
The history
Sales decks get rewritten for every deal. A dated record doesn't.
Ankit Goyal and Alexander Monahan built OddsJam, the consumer odds-shopping product, in 2021, then launched OpticOdds in 2023 as the enterprise platform on the same data spine, with Matt Restivo running Odds Holdings as CEO by the time it sold. Gambling.com Group announced the acquisition on December 12, 2024 and closed it on January 1, 2025: $80.0M at closing ($70.0M cash, $10.0M in GAMB shares) plus an earnout of up to $80.0M, the largest acquisition in the group's history, bought on roughly $26M of 2024 revenue and $12M of adjusted EBITDA. The earnout stopped being an earnout on December 19, 2025, when an amendment fixed it at $40M payable by year-end 2025 and $40M due by April 2027, with $33.6M settled in Q4 2025, a restructure that reads as sellers de-risking while the parent bought certainty. Goyal, Monahan, and Restivo all joined the group at close, and the business now reports as the sports data services segment (OpticOdds plus OddsJam): $11.8M revenue in Q4 2025 at 26% of group revenue, $11.2M in Q1 2026 at 13% growth, sold as recurring subscription revenue while the parent runs a May 2026 restructure that cut guidance and about a quarter of its staff.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2021
Ankit Goyal and Alexander Monahan launch OddsJam, the consumer odds-shopping subscription that built the data spine.
- 2023
OpticOdds launches as the enterprise division of Odds Holdings, selling the aggregated odds board to books, DFS brands, and trading desks.
- 2024
Gambling.com Group announces the Odds Holdings acquisition (December 12).
- 2025
The acquisition closes January 1 ($80M at closing plus up to $80M earnout), Pragmatic Play integrates OpticOdds pricing for US player props (October 15), and the earnout converts to fixed payments (December 19) with $33.6M settled in Q4.
- 2025
Q4 segment revenue prints $11.8M, 26% of group revenue, with the sports data segment sold as recurring subscription revenue.
- 2026
The AI channel opens: WNBA props with The Crowd's Line (May 12), an MCP connector for Anthropic's Claude (May), and a Perplexity Computer beta (June 4), alongside four EGR B2B shortlists.
- 2026
The parent restructures: FY2026 guidance cut, about 25% of staff let go, GAMB down roughly 25% on the day (May), and Kevin McCrystle takes the CEO seat from Charles Gillespie at the mid-May AGM.
Where they're pushing next
- Operators outside the US, the parent's stated 2026 coverage push (March 12, 2026)
- Prediction markets beyond sports, with politics and entertainment planned per the developer docs
- AI-agent distribution, where the Perplexity beta (June 4, 2026) and the Claude MCP connector are the first proofs
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
OpticOdds vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | OpticOdds | LSports | Sportradar | Huddle |
|---|---|---|---|---|
| Founded | 2023 | 2012 | 2001 | 2020 |
| Team | — | — | 3,900+ | — |
| Sportsbook | Yes | Yes | Yes | Yes |
| Licenses | — | — | — | Ohio, Arizona, Pennsylvania +3 |
| US market | Available | Available | Available | Available |
| Pricing | On request | On request | Not published | Not published |
| Trading model | — | Tools only | Managed via MTS or tools-only | Hybrid |
| Bet builder | — | — | — | Own SGP and SGP+ engines |
| Sports | — | 100+ | — | 6+ |
The take: LSports is the closest fight, collected event data and a trading stack against OpticOdds' aggregated market odds, and OpticOdds runs a public comparison page against it. Sportradar and Genius Sports sell the official-rights product OpticOdds price-arbitrages around, while Huddle originates pricing from its own models where OpticOdds re-aggregates the market's. Pick OpticOdds when the whole board matters more than any single official feed, and write sourcing warranties into the contract rather than around it.
Pricing & terms
OpticOdds quotes pricing per project. Here's how the model and the terms are structured.
Quote-only, described by the parent as recurring subscription revenue (March 2026), with no rate card, tiers, or trial terms public
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Where do OpticOdds' odds actually come from?+
From the market: the product aggregates real-time odds from 200+ sportsbooks (July 2026), normalizes them, and redistributes them as feeds, screens, and derived prices. How that collection happens is not documented anywhere public: no methodology page, no partnerships list, and no licensing trail exist (July 11, 2026). Treat the collection method as undisclosed, and put sourcing warranties into the contract rather than assuming an answer.
What does Gambling.com Group's ownership mean for a buyer?+
Two things: visibility and exposure. Odds Holdings (OpticOdds plus the consumer sibling OddsJam) has been wholly owned by Gambling.com Group (Nasdaq: GAMB) since January 1, 2025, an $80M closing payment ($70M cash, $10M in shares) with an earnout of up to $80M that was restructured on December 19, 2025 into fixed $40M plus $40M payments, $33.6M of which settled in Q4 2025. That restructure reads as sellers de-risking while the parent bought certainty, and public ownership means segment economics print every quarter: $11.8M of revenue in Q4 2025, $11.2M in Q1 2026 (up 13%). The exposure side is that the parent cut FY2026 guidance and about 25% of staff in May 2026 while handing the CEO seat from Charles Gillespie to Kevin McCrystle, so the growing data business sits inside a group in restructure, and contract terms, support, and roadmap all ultimately answer to GAMB's capital discipline.
Is this official league data?+
No, and it never claims to be. OpticOdds holds zero league data rights by design: the product is market-derived, built from other books' published lines with derived pricing on top. That means it cannot satisfy official-data mandates where regulators or leagues require certified feeds for certain bet types, and it will never carry the in-venue collection speed of a rights holder. The trade-off is deliberate: the whole market's view at aggregator cost instead of one league's certified feed at rights-holder cost. Books that need official NBA, NFL, or MLB data buy it from Sportradar or Genius Sports and run OpticOdds alongside for benchmarking and price automation.
Can prediction markets and DFS operators use OpticOdds?+
Yes, and they already do: the developer docs carry a dedicated guide for prediction market makers, Kalshi is a named case study, PrizePicks has its own productized feed page, and on the Q4 2025 earnings call the parent said it already services exchanges and liquidity providers, with politics and entertainment markets planned. Two caveats belong in the file. The regulatory basis of sports event contracts (CFTC jurisdiction versus state gambling law) was still unsettled as of July 11, 2026, so an adverse outcome would shrink that channel. And selling player-level data to both books and exchanges deepens the who-is-your-data-for scrutiny that state regulators apply to data vendors.