OpticOdds Review
5.7/10Enterprise odds-aggregation division of Odds Holdings, owned by Gambling.com Group (Nasdaq: GAMB) since January 1, 2025, selling real-time odds from 200+ sportsbooks as API feeds, trader terminals, and derived pricing to clients from Kalshi and PrizePicks to Pragmatic Play, with zero official rights by design.
Our read
- Odds from 200+ sportsbooks with props, alternates, outrights, SGPs, injuries, and historical lines in one feed, delivered over push, pull, or queue.
- The client record runs deep for a company founded in 2023: Pragmatic Play integrated OpticOdds pricing for US player props (October 15, 2025), Kalshi and PrizePicks run production loads, and Novig, Dabble, Yolo Group, and WA.Technology sit alongside them.
- Gambling.com Group files the segment's revenue every quarter ($11.8M in Q4 2025, $11.2M in Q1 2026, roughly a $45M annual run-rate) and bought the business on roughly 46% adjusted EBITDA margins.
- A prediction-markets beachhead: Kalshi as a client and a parent group that already services exchanges and liquidity providers.
- OpticOdds publishes no methodology for how 200+ books' odds are obtained, and no SLA or uptime figure.
- No official rights, by design: league-mandated official-data markets and any jurisdiction requiring official feeds for specific bet types are structurally closed.
- The parent is mid-restructure: in May 2026, Gambling.com Group cut FY2026 guidance, announced a roughly 25% workforce reduction, and watched GAMB fall about 25% in a day, on top of a $14M intangibles impairment in Q4 2025, disclosed material weaknesses, and a CEO handover from Charles Gillespie to Kevin McCrystle at the mid-May 2026 AGM.
- Growth normalized: segment revenue slowed to 13% YoY growth in Q1 2026 ($11.2M) once the acquisition base annualized.
Trading desks that want the whole market on one screen, books benchmarking or automating prices against consensus with Copilot, DFS and prediction-market operators buying player-level feeds at Kalshi and PrizePicks scale, and platforms or media embedding odds through APIs and widgets.
Operators that need official league data for compliance, league deals, or official-feed mandates, procurement teams whose policy requires a documented sourcing method, and anyone after racing or esports specialist depth.
Markets & licensing
OpticOdds holds no gambling license anywhere, and none is required. Aggregated odds and pricing tools sit outside supplier licensing in most jurisdictions, and no US state supplier registration covers them. The regulatory weight sits on the customer side: US-regulated books, CFTC-regulated prediction exchanges like Kalshi, DFS brands, and a global tail that includes crypto-first names like Sportsbet.io.
The client base is US-centric across books, DFS, and prediction markets. The one US door that stays shut is the official-feed mandate some states apply to in-play bet types, which a no-rights aggregator cannot open.
No UKGC entry is needed for market-odds supply. Coverage skews toward US books and US bet types, and the expansion to operators outside the US was announced on March 12, 2026.
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Licensing tier: not a license-gated product class.
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Dabble in Australia and the Yolo Group brands are on the client list outside the US.
Sportsbook & verticals
A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
One data spine feeds everything: real-time odds from 200+ sportsbooks normalized into a single API with push, pull, and queue delivery, per-book endpoints for buying one book's board at a time, and product layers on top: Odds Screen for trading desks, Copilot for automated or benchmarked pricing, and the Bet Builder and SGP engine for correlated markets. Distribution now runs past operators into AI surfaces, with an MCP connector for Anthropic's Claude released in May 2026, plus widgets for media and affiliates.
Products & tools
The aggregated odds of 200+ sportsbooks feed everything sold here: API infrastructure for books and exchanges, seat-based Odds Screen terminals for trading desks, Copilot and SGP pricing for operators deriving their board from the market view, and AI-agent distribution as the 2026 addition.
Sports Betting API
Real-time odds from 200+ sportsbooks in one normalized feed: player props, alternates, outrights, same-game parlays, injuries, and historical odds, delivered over push, pull, or queue at sub-second latency.
- 200+ books aggregated
- Full market depth: props, alternate lines, outrights, and SGPs, with injury data for NFL, NHL, NBA, and MLB
- Push, pull, and queue delivery
- Per-book feed products, including a productized feed of PrizePicks' own board
- Over one million requests per second processed
Odds Screen
A trader-facing terminal over the same spine: live prices across the aggregated book set, custom alerts, price history, and opening-versus-closing line comparison, sold seat-based to trading and risk desks.
- Live pricing across 200+ books on one screen
- Custom alerts on line movement
- Price history with opening and closing line comparison
- Seat-based desk tooling layered on top of API contracts
Copilot
The automation layer: Copilot generates custom or benchmarked odds from rules like pricing a set percentage off market consensus, and the Bet Builder and SGP engine prices pre-match, in-play, and player-prop combinations with automatic correlation handling.
- Rule-based odds generation benchmarked to market consensus
- SGP pricing with automatic correlation handling across legs
- Pre-match, in-play, and player-prop coverage
- WNBA player props enhanced with The Crowd's Line AI (May 12, 2026)
- Calibrated probabilities and custom pricing models at PrizePicks
MCP Connector
The distribution layer beyond operators: a Model Context Protocol connector released for Anthropic's Claude in May 2026, a Perplexity Computer limited beta grounding consumer sports-betting answers in OpticOdds feeds since June 4, 2026, and embeddable widgets for media and affiliates.
- MCP connector for agent integrations, shipped for Claude in May 2026
- Line movement, props, injury impact, and market comparisons inside Perplexity Computer for Pro and Max subscribers
- No separate OpticOdds subscription required inside Perplexity
- Widgets for media and affiliate surfaces, including the parent's own sites
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Risk maturity
Operators check this capability first, and depth varies enough between vendors to grade it.
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Ankit Goyal and Alexander Monahan built OddsJam, the consumer odds-shopping product, in 2021, then launched OpticOdds in 2023 as the enterprise platform on the same data spine, with Matt Restivo running Odds Holdings as CEO by the time it sold. Gambling.com Group announced the acquisition on December 12, 2024 and closed it on January 1, 2025: $80.0M at closing ($70.0M cash, $10.0M in GAMB shares) plus an earnout of up to $80.0M, the largest acquisition in the group's history, bought on roughly $26M of 2024 revenue and $12M of adjusted EBITDA. The earnout stopped being an earnout on December 19, 2025, when an amendment fixed it at $40M payable by year-end 2025 and $40M due by April 2027, with $33.6M settled in Q4 2025. Goyal, Monahan, and Restivo all joined the group at close, and the business now reports as the sports data services segment (OpticOdds plus OddsJam): $11.8M revenue in Q4 2025 at 26% of group revenue, $11.2M in Q1 2026 at 13% growth, sold as recurring subscription revenue while the parent runs a May 2026 restructure that cut guidance and about a quarter of its staff.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2021
Ankit Goyal and Alexander Monahan launch OddsJam, the consumer odds-shopping subscription that built the data spine.
- 2023
OpticOdds launches as the enterprise division of Odds Holdings, selling the aggregated odds board to books, DFS brands, and trading desks.
- 2024
Gambling.com Group announces the Odds Holdings acquisition (December 12).
- 2025
The acquisition closes January 1 ($80M at closing plus up to $80M earnout), Pragmatic Play integrates OpticOdds pricing for US player props (October 15), and the earnout converts to fixed payments (December 19) with $33.6M settled in Q4.
- 2025
Q4 segment revenue prints $11.8M, 26% of group revenue, with the sports data segment sold as recurring subscription revenue.
- 2026
The AI channel opens: WNBA props with The Crowd's Line (May 12) and an MCP connector for Anthropic's Claude (May), alongside four EGR B2B shortlists.
- 2026
The parent restructures: FY2026 guidance cut, about 25% of staff let go, GAMB down roughly 25% on the day (May), and Kevin McCrystle takes the CEO seat from Charles Gillespie at the mid-May AGM.
Where they're pushing next
- Operators outside the US, a coverage push announced March 12, 2026
- Prediction markets beyond sports, with politics and entertainment planned
- AI-agent distribution through the Perplexity beta (June 4, 2026) and the Claude MCP connector
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
OpticOdds vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | OpticOdds | LSports | Sportradar | Huddle |
|---|---|---|---|---|
| Founded | 2023 | 2012 | 2001 | 2020 |
| Team | — | — | 3,900+ | — |
| Sportsbook | Yes | Yes | Yes | Yes |
| Licenses | — | — | — | Ohio, Arizona, Pennsylvania +3 |
| US market | Available | Available | Available | Available |
| Pricing | On request | On request | — | — |
| Trading model | — | Tools only | Managed via MTS or tools-only | Hybrid |
| Bet builder | — | — | — | Own SGP and SGP+ engines |
| Sports | — | 100+ | — | 6+ |
Pricing & terms
OpticOdds quotes pricing per project. Here's how the model and the terms are structured.
Recurring subscriptions, with Odds Screen seats sold on top of the API contracts
Turnkey
Path to launch
- 1Start with the sales contact form
- 2Read the docs at developer.opticodds.com
- 3Scope the stack: API feeds, Odds Screen seats, Copilot pricing automation, or the SGP engine
- 4Integrate over push, pull, or queue delivery, with per-book endpoints where a single board is the product