Stats Perform Review
6.9/10Chicago-based, Vista-owned data company that FIFA named its first-ever exclusive worldwide betting data and streaming distributor for World Cup 26 (January 12, 2026, all 104 matches, direct licensing through 2029), stacked on ICC cricket to 2027, the WTA to 2030, Concacaf, the Opta brand, and 0.5s glass-to-glass stream latency.
Our read
- Federation rights beyond the FIFA slate: ICC cricket reclaimed from Sportradar on a four-year deal to 2027, the WTA to 2030 with an exclusive umpire-derived feed plus rally and shot-level data, and a multi-year Concacaf deal signed March 20, 2025.
- Opta has been collecting soccer data since 1996, and its 1M+ monthly Opta Analyst visitors give operators a content and marketing layer no raw feed carries.
- 0.5 seconds glass-to-glass on RealTime Streaming, backed by RunningBall in-venue collection, 140+ AI models, and the 21 WebRTC patents bought with the Phenix assets in January 2026.
- Tier-1 clients: Entain, FanDuel, Kaizen Gaming, Superbet, SportyBet, Betano, and BOYLE Sports, out of 10 of the top 10 betting sportsbooks served.
- The April 2026 refinancing sold a $475M four-year term loan at S+700 with a 96.5 issue discount, a 12.35% yield, rated B-/B3, and it took $275M of fresh Vista equity alongside.
- Two properties left the rights book: an announced Serie A extension ended in an October 2024 withdrawal and the league's betting rights went to Genius Sports for 2025-26 through 2028-29, and Tennis Australia moved the Australian Open to Infront Bettor in September 2025.
- The company is private, discloses no revenue or EBITDA, and carries a rating history that ran through CCC territory before the 2026 refinancing.
- No managed trading, no open developer docs (access is on request), and a prediction-markets product with no named client.
Books that need official World Cup 26 or Women's World Cup 2027 data and streams, cricket-facing operators inside the ICC window to 2027, tennis in-play desks after the WTA umpire feed, and anyone building soccer content on the Opta brand.
Operators wanting one-stop US league feeds (official NBA, NHL, MLB, and NFL data all sit elsewhere), books that need outsourced trading with their data, engineers who expect open docs before a sales call, and buyers who require counterparty financials.
Markets & licensing
Stats Perform sells data and streams to licensed operators and holds no gambling licenses of its own. Its regulated-market surface is contractual: the FIFA, ICC, and WTA mandates all specify distribution to licensed betting operators, which puts license verification inside the sales gate and leaves the licensing burden with the operator buying the feed.
US books buy the FIFA package and the Opta feeds direct. FanDuel is a client, and the company serves 10 of the top 10 betting sportsbooks. Stats Perform holds no state supplier registrations, which fits a data-supply model where the operator's license does the regulatory work.
UK-facing books run Stats Perform content under their own operating licenses. Entain and BOYLE Sports are both clients.
- Federation betting mandatesWorldwide
- The FIFA, ICC, and WTA appointments specify distribution of data and streams to licensed betting operators, putting license verification inside the sales process · FIFA signed January 12, 2026 · ICC to 2027 · WTA to 2030 · Concacaf March 20, 2025
- UK / EU data supplyUK / EU
- No B2B gambling license is required for data supply in most European markets · Operator licensing carries the regulatory load
Licensing tier: No gambling licenses or supplier registrations of its own: the federation mandates put the licensing burden on operator customers.
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Distribution is worldwide under the FIFA, ICC, WTA, and Concacaf mandates.
Sportsbook & verticals
A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Delivery is direct and account-managed end to end. Bet Trading Data carries pre-match and in-play pricing-grade data collected by RunningBall in-venue teams and the Opta analyst network, the Dynamic Stats API serves stats on demand, Bet LiveStreams and RealTime Streaming handle the AV lane on the WebRTC stack bought from Phenix, and Opta Graphics, Opta Pulse, and the SP Payout Card cover front-end content and settlement. Every product licenses direct from Stats Perform, the World Cup 26 rights are packaged commercially as the Exclusive FIFA Package, and no reseller or marketplace lane exists. With no public developer portal, evaluation happens inside the sales process.
Products & tools
The lineup is anchored by the Exclusive FIFA Package: RunningBall-collected trading data, streams at 0.5 seconds glass-to-glass, Opta graphics and stats content, and a settlement card, all licensed direct with no reseller lane.
Exclusive FIFA Package
The productized World Cup: official betting data and betting streams for all 104 matches of World Cup 26, licensed direct to sportsbooks under FIFA's first-ever exclusive worldwide distributorship, announced January 12, 2026 and running through 2029.
- All 104 World Cup 26 matches, plus the Women's World Cup Brazil 2027, Futsal World Cups in 2028 and 2029, the U-20 slates, and the Intercontinental Cup through 2029
- RunningBall carries the ultrafast in-play data for modeling, trading, and settlement while Opta supplies the stats, insights, and match trackers
- Bet LiveStreams delivers the streams, with thousands of member-association matches flowing through FIFA+
- Sold direct by Stats Perform, with no sublicensed reseller lane
Bet Trading Data
Pre-match and in-play pricing-grade data built on RunningBall in-venue collection and the Opta analyst network, served as feeds and through the Dynamic Stats API, with 140+ AI models working upstream.
- Pre-match and in-play data at trading grade under the Bet Trading Data name
- RunningBall ultrafast in-venue collection, the engine Perform bought in 2012
- WTA coverage includes an exclusive umpire-derived feed plus rally and shot-level ultrafast data (December 2023 extension)
- 20+ sports and 3,900+ competitions
- 2M+ unique data points collected per match
Bet LiveStreams
The AV side of the federation mandates: betting streams for FIFA, ICC, WTA, and Concacaf properties, with RealTime Streaming carrying 0.5 seconds glass-to-glass on the WebRTC stack bought from Phenix in January 2026.
- 0.5 seconds glass-to-glass on RealTime Streaming
- Bet LiveStreams carries the World Cup 26, ICC, WTA, and Concacaf betting streams
- Phenix Real Time Solutions assets bought January 12, 2026 for about $7M, bringing WebRTC delivery and 21 patents
- Streams ride the same exclusive mandates as the data, so both lanes come from one contract
Opta Graphics
The consumer-recognized layer: Opta Graphics and Opta Pulse widgets, the SP Payout Card for settlement, and Opta for Prediction Markets, all trading on a data brand soccer audiences have quoted since 1996.
- Opta Graphics and Opta Pulse drop-in visuals built on the same data spine as the feeds
- SP Payout Card supports bet-settlement workflows
- Opta for Prediction Markets is a live product
- Opta Analyst pulls 1M+ monthly visitors
- Opta collection history runs back to 1996, when match data meant 50 to 60 data points logged from VHS tape
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Two lineages meet here. STATS started in Chicago in April 1981 as Sports Team Analysis and Tracking Systems and passed from FOX Sports and the Associated Press to Vista Equity Partners in June 2014. Perform Group formed in London in 2007 from the merger of Premium TV and Inform, listed on the LSE in 2011, bought RunningBall in 2012 and Opta Sportsdata in 2013 for about $61M, went private under Access Industries in late 2014, and renamed itself DAZN Group in 2018 with Perform Content as the B2B arm. Vista bought Perform Content from DAZN in 2019 and merged it with STATS to create Stats Perform, which explored a sale in 2021 (Evercore was hired, no deal happened) and reset the balance sheet in April 2026 with a $475M refinancing and $275M of fresh sponsor equity. CEO Carl Mergele fronted the FIFA appointment of January 12, 2026.
Brands & clients on the platform
Corporate
- RunningBall (2012, by Perform)
- Opta Sportsdata (2013, by Perform)
- Phenix Real Time Solutions assets (2026)
Leadership
Milestones
- 1981
STATS is founded in Chicago in April as Sports Team Analysis and Tracking Systems, the American half of the future company.
- 1996
Opta starts collecting soccer data in England, 50 to 60 data points per match logged after full-time from VHS tape.
- 2007
Perform Group forms in London from the merger of Premium TV and Inform, the British half of the lineage.
- 2011-2013
Perform lists on the LSE (2011), buys RunningBall for in-venue speed (2012), and buys Opta Sportsdata for about $61M (2013).
- 2014
Vista Equity Partners buys STATS from FOX Sports and the Associated Press (closed June 6), while Access Industries takes Perform private in November.
- 2019
Vista buys Perform Content out of the renamed DAZN Group and merges it with STATS to create Stats Perform, headquartered in Chicago.
- 2020
The WTA signs its six-year exclusive official data and streaming deal, later extended to 2030.
- 2021
Vista hires Evercore to explore a sale that never happens, while Serie A betting data rights begin their 2021-2024 run.
- 2024
ICC rights are reclaimed from Sportradar on a four-year deal to 2027, the Serie A extension ends in an October withdrawal, and Football DataCo expands the media-lane deal in December.
- 2025
Concacaf signs multi-year (March 20), Genius Sports takes the re-tendered Serie A rights (August 4), and Tennis Australia moves the Australian Open to Infront Bettor (September).
- 2026
FIFA appoints its first-ever exclusive worldwide betting data and streaming distributor for World Cup 26 (January 12), the Phenix WebRTC assets arrive the same day for about $7M, and the April refinancing clears the maturity wall at a 12.35% yield with $275M of fresh Vista equity.
Where they're pushing next
- The FIFA slate it now owns end to end, from World Cup 26 through the Women's World Cup 2027 and the Futsal World Cups of 2028-2029
- Cricket through the ICC rights window to 2027
- Prediction markets, where Opta for Prediction Markets is live as a product
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Stats Perform vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | Stats Perform | Sportradar | Genius Sports | LSports |
|---|---|---|---|---|
| Founded | 1981 | 2001 | 2000 | 2012 |
| Team | 3,300+ | 3,900+ | 2,600+ | — |
| Sportsbook | Yes | Yes | Yes | Yes |
| Licenses | — | — | Tennessee, Massachusetts, Ohio | — |
| US market | Available | Available | Available | Available |
| Pricing | — | — | — | On request |
| Trading model | None sold | Managed via MTS or tools-only | Managed | Tools only |
| Bet builder | — | — | Own engine | — |
| Sports | — | — | — | 100+ |
Pricing & terms
Stats Perform quotes pricing per project. Here's how the model and the terms are structured.
Direct per-product licensing, with World Cup 26 packaged as the Exclusive FIFA Package and every number sales-gated
Turnkey
Path to launch
- 1Contact sportsbook sales
- 2Clear the licensed-operator gate written into the FIFA, ICC, and WTA mandates
- 3Scope the products: the Exclusive FIFA Package for World Cup 26 data and streams, Bet Trading Data for pricing-grade feeds, the Dynamic Stats API, streaming, and the Opta widget line
- 4Request documentation and plan a direct build
- 5Negotiate commercials
- 6Go live under enterprise account management
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.