How to make $500 in 9 days with a 26% ROI on a VPN offer: a Push.House OnClick case study

Pop-ups, pop-unders, click-unders — it feels like these ad formats have been around forever, and many marketers consider them too basic for any "serious" campaign. But that simplicity is exactly where their power lies, especially if you're working with utilities, app installs, or offers with a low barrier to entry.

In this article, we’re sharing a case study on driving traffic to a VPN app using Push.House, one of the largest ad networks where OnClick traffic continues to deliver stable results: 26% ROI and a $500 profit in just 9 days.

We'll break down why we chose Push.House and the OnClick format, how the campaign funnel was built, which GEOs we targeted, and what settings led to these results.

What is Push.House?

Push.House is a leading advertising network with high volumes of targeted traffic and CPC rates starting from $0.001. The platform offers three ad formats that support all GEOs, devices, operating systems, and browsers:

• Web Push — the classic affiliate marketing format where an ad banner appears directly in the user's browser window.

• In-Page Push — an ad that looks like a pop-up notification. In-Page ads don't require a user subscription to be shown, so they are seen by every user who visits the site.

• On-Click — this format opens the target page in a new browser tab after a user interacts with a website. This is the format we'll be focusing on today, and it’s the star of our case study.

Push.House provides access to traffic from 180+ GEOs and offers flexible targeting options, which was a huge plus for running the VPN offer. You can set up filters by device, browser, OS, and other parameters.

The platform works with offers in any vertical: Dating, Gambling, Sweepstakes, Nutra, Crypto, Finance, and Mobile Installs. The moderation process is nearly instant, from campaign review to launch. These were key factors in our decision to choose the platform.

Why we chose the OnClick format

OnClick is an ad format that opens a pre-lander or landing page in a new tab right after a user clicks anywhere on a partner's website. From the user's perspective, nothing intrusive happens — no annoying banners or buttons appear. Yet, they are guaranteed to land on your target page.

It's one of the simplest and most accessible formats in affiliate marketing: no creatives needed, no subscriptions required, and no need to warm up the user. The most important things are setting up your targeting correctly and choosing the right offer. With click costs starting at just $0.001, even beginners with minimal budgets can run split tests.

The format works especially well in Tier-2 and Tier-3 countries, where cheap traffic and simple mechanics deliver a consistent profit with the right setup.

Which offers work best with OnClick?

The OnClick format is particularly effective for offers with a quick target action — installing an app, registering, subscribing, or making a simple, low-cost purchase. The simpler the conversion path, the better OnClick performs.

Top-performing verticals:

• Gambling & Betting. Especially offers with quick sign-ups, welcome bonuses, or those tailored to specific events.
• Dating. For example, smartlinks for dating offers targeting a male audience.
• Sweepstakes. Giveaways with short registration forms and an emotional appeal perform well in Tier-2 and Tier-3 countries.
• App Installs. Especially free apps from Google Play in Tier-3 GEOs.
• Utilities. Simple one-click installation tools like VPNs, scanners, and performance boosters. Our VPN case study below is a prime example.

This format provides instant traffic but isn't suitable for multi-step sales funnels. Its strength is its simplicity: the user should be able to convert without much thought. That's why it won't work for complex funnels, like those in the finance vertical. In those cases, it's better to use softer formats that involve nurturing leads through email newsletters, retargeting, or content marketing.

The advantages of working with OnClick

OnClick is the perfect choice for getting a quick start in affiliate marketing and for scaling winning campaigns because:

• It's cheap. This is one of the most budget-friendly formats in the industry. At Push.House, click prices start at $0.001, so you can test offers even with a tiny budget.
• It's simple. No complex preparation is needed. You don't need creatives or banners; a pre-lander and basic targeting are enough. Moderation is fast, so you can launch a campaign in minutes.
• It's effective. The format guarantees 100% engagement, as the user lands directly on your target page after their click.
• It's versatile. OnClick performs equally well across all devices and operating systems and is suitable for any GEO.
• It's scalable. You can easily increase your traffic volume without sacrificing campaign effectiveness.

Best practices for the OnClick format

The main rule is to choose landing pages that load quickly, aren't overloaded with elements, and guide the user to conversion as fast as possible.

At the same time, remember to simplify the conversion path as much as you can: minimize the number of fields to fill out and use auto-complete features whenever possible.

It must be easy for the user to complete the target action. The fewer steps, the higher your chances of profit and a strong ROI.

Case study: running a VPN app on OnClick

• Offer: VPN App Install from the Play Store (Affiliate Network & Offer Name under NDA)
• GEOs: Philippines, Indonesia, Nepal, Bangladesh
• Campaign Period: May 4–12, 2025 (9 days)
• Spend: $1,889.27
• Profit: $2,387.81
• ROI: 26.39%
• ROAS: 126,39%

To launch the campaign, we went to the "Create Campaign" section in the Push.House dashboard and selected the OnClick format.

We filled in all the necessary fields and configured the campaign settings: name, vertical, offer URL, and macros. Then, we set up the traffic sources and set the bids for each GEO (Philippines, Indonesia, Nepal, and Bangladesh).

We configured the targeting based on our own experience with these GEOs: Android 8+ and the Chrome browser. These settings had previously shown the best response rates.

We drove traffic to a custom, adult-themed pre-lander, which then directed the user to the VPN app's installation page.

We used a manual approach: no auto-rules, and all site placements were filtered by hand. Any placement that spent over $0.50 without a single conversion was added to the blacklist. We also used micro-bidding, manually increasing bids on high-performing placements.

The table above confirms the effectiveness of this approach. Even with bids as low as $0.00007 per click and modest budgets, it's possible to generate a stable profit with an ROI above 25-30%.

Why you should try OnClick on Push.House

If you're just getting into affiliate marketing, the OnClick format on Push.House is an ideal starting point. It offers a low barrier to entry, simple setup, and fast profits. And for seasoned pros, it's a reliable way to quickly get traffic volume and scale up.

Furthermore, Push.House is constantly evolving and offers additional tools beyond traffic, including its own spy service Spy.House, an affiliate network Partners.House, and a traffic filtering and anti-bot service Cloaking.House.

If you're looking for high-volume traffic, flexible moderation, and banner-free profitability, look no further than OnClick from Push.House.

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