Currently, adult content is one of the most profitable niches in affiliate marketing: it remains relevant in any geo and for almost any audience. The most prominent platform for "18+" traffic is undoubtedly OnlyFans: users are willing to pay thousands of dollars to communicate with models and access exclusive content. These "fans" are usually attracted through conditionally free traffic sources such as TikTok, Instagram, and YouTube Shorts.
Sources that allow for driving conditionally free traffic are extremely convenient: minimal expenses, yet the potential to attract high-spending customers. However, this very convenience increases competition: coming up with a new approach to driving traffic, bypassing platform moderation, and actually making a profit becomes increasingly difficult. To avoid these challenges, mediabuyers in the adult niche should consider other ways to attract new customers, such as using push notifications. This method has been around for a while but is still viable and has relatively low competition.
In this article, we will share proven strategies and tips for creating successful advertising campaigns using the Push.House ad network on the OnlyFans platform.
Let's talk about why directing a lot of traffic to websites with adult content can be a good business strategy.
Comparing conditionally free traffic and push notifications for driving traffic to OnlyFans
In the past, it was much easier to generate traffic from TikTok and Reddit — mediabuyers massively promoted dating services until it became too challenging and unprofitable. When people faced frequent account blocks, low-quality traffic, high competition in Reddit, and account leaks in public groups, they were forced to search for new ideas, and push traffic came to the rescue.
Let's compare the two methods of audience attraction — conditionally free traffic and push notifications. Here’s a table:
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Characteristics
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Conditionally free
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Push Traffic
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Effort Required
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Time-consuming, requires knowledge to avoid bans
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Easy setup even for beginners
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Conversion Rate
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Often low due to non-targeted traffic from bots
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More precise targeting ensures higher conversion
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Accessibility
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Costs are mainly associated with buying accounts, proxies, and anti-detection tools
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Many push networks offer affordable prices, making it a profitable method
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Scalability
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Scaling requires creating hundreds of additional accounts and unique creatives
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Easily scalable; can increase daily traffic and rank higher in auctions
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When working with push notifications and specifically with Push.House, you can always rely on support in the Telegram chat: moderators and experienced users are always ready to help.
Additionally, they daily give out promo codes with bonuses, which can be used in the personal account.
Existing Ad Formats in Push.House
Push.House offers various ad formats that help attract more clients and increase conversion. Let's review each of them:
- In-page push: A type of advertising that appears as a pop-up window directly on a website page, capturing the user's attention. Ideal for short-term offers and promotions as the ad appears right in front of the visitor's eyes.
- Push notification: Small messages that resemble phone notifications and appear on the user's screen even after they leave the site. Their advantage is the ability to re-engage users who have already shown interest in your product or service.
- On-Click (Popunder, Clickunder, Popup): This format opens a new tab with an advertising offer when the user clicks on a specific element on the page.
Important: On-Click is a relatively new ad format in Push.House that can be considered aggressive since not everyone likes tabs opening without their consent. Therefore, this format should be used with caution.
This format is good for beginners as it requires no special efforts in creating design. The system automatically opens the advertising page after a click, and the user decides whether to view or close it.
OnlyFans: Turning traffic into profit
As mentioned earlier, push traffic is one of the ways to attract attention to an OnlyFans profile. This means using eye-catching images of attractive women along with tempting texts to make people curious and want to click on the link to your profile.
This means using eye-catching images of attractive women along with tempting words to make people curious and want to click on the link to your profile.
Every creative consists of two important typical elements:
- A photo of a woman in an appealing outfit.
- Text that prompts the user to click on the link. For example: "Want to see more of me?" or "Subscribe to me for free for 30 days."
Examples of creatives from Spy.House
The team also has their own website for finding creatives for various verticals, including adult content. The site, Spy.House, is completely free.
The user sees the ad and clicks on the link. After that there are two possible scenarios:
- Directly lands on OnlyFans: The user is taken to the woman's profile with an offer to subscribe for a certain amount.
- Lands on a landing page: An additional page where users can learn more about the woman, view examples of her content to pique their interest. Eventually, the user is directed to OnlyFans.
Here’s a small tip: For beginners, it's best to use direct links to the site to see how well the advertising works and to attract initial users.
After the user lands on OnlyFans, they will be offered to pay for a subscription and gain access to extended content. The subscription price set by the page owner typically ranges from $10 to $100 per month, and packages can be purchased for several months at once.
In addition to the subscription model, OnlyFans features accounts that focus not solely on explicit photos but on communication with subscribers. Users pay for a subscription and gain the ability to communicate with a "person”, who can be a sexter or a bot developed by AI. Prices for such services are as follows: the "friends with benefits" mode can cost $100, while the "boyfriend" subscription is $200. Considering that a 50% discount is provided for the first month, the price is quite attractive.
There are many ways to earn money on OnlyFans; the key is desire and creativity. Don't be afraid to come up with original ideas and bring them to life.
Finding a Model for OnlyFans
Finding a model for OnlyFans is a separate story with its nuances and options.
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Options for Finding a Model
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Live Model
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AI
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Specialized Websites: Platforms where models seek work
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Using AI to create an ideal girl and generate her photos and videos. An example is Aitana López.
It's a lot of work. However, there are services and communities dedicated to helping you create models or share experiences.
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Social Media: TikTok and Instagram are good places to find girls who already work on OnlyFans or are interested in starting
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Considerations
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Hiring a real-life model costs money: you have to pay for the photoshoot and for the right to use the photos or videos.
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Using AI costs time: you need to learn the software, understand how it works, and then build and train your AI model.
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Regardless of the chosen path, remember: creating and regularly updating high-quality content is the key to attracting and retaining an audience.
Conclusion
Driving traffic to OnlyFans with push notifications is a simple and profitable way to earn money in the adult traffic niche. Working with Push.House, you will get several advantages: high conversion, targeted traffic, and ease of setting up advertising campaigns.
Therefore, if you want to receive a stable income with minimal risks, Push.House is an excellent platform to start with. You will easily be able to test different variations of advertising campaigns to find the most effective ones and then easily scale your funnels.
The team also shares useful materials on working with the platform on their social media:
