Recently, RichAds released a new Telegram ads format, being the first advertising network that allows launching campaigns directly in Mini Apps. With it marketers get the chance to address fresh audiences via an innovative advertising channel, while the apps’ owners get additional means to monetize.
But how exactly this new ad format by RichAds can be beneficial for both affiliates and publishers? Learn in this article.
New advertising prospects for affiliate marketers
Unlike the sponsored messages and advertising posts, this format on Telegram shows ads to users in Mini Apps, not in channels. The advertisement itself looks like a little banner that hovers over the Mini App window with a small icon, short title and description. Basically, it is similar to in-page ads. The important thing is that this promotional channel is completely independent from Telegram and its ad guidelines, as RichAds network builds its own affiliate-friendly moderation.
The promotional channel contains the freshest audience to all the mainstream verticals in affiliate marketing: from E-Commerce to Gambling and Finance. RichAds collects traffic from various Mini Apps, including clickers, casual games, etc. For now the approximate audience consists of over 70 million users worldwide, including the regions where the messenger is highly popular: the USA, South America (Brazil and Mexico), Europe, CIS, Asia (especially India) and Africa (like Nigeria).
Advantages for marketers:
- Constantly growing traffic volumes. Mini Apps in Telegram are a very fresh technology that became trending pretty quickly after release. Presumably, only tap games count over hundreds of millions users around the globe now, while the number still grows.
- High response to the new ads. The users of Mini Apps haven't been exposed to such advertisements much yet, which produces an increased engagement rate.
- Affordable traffic prices. RichAds sells the Telegram traffic in Mini Apps by CPC model, while the lowest price per click will start from $0.02
- Precise audience targeting. Unlike the usual promotional posts in public channels, the advertisements in Mini Apps are shown directly to the user while at RichAds marketers can choose the targeting parameters manually. The self-serve ad platform provides a more accurate outreach to the audience based on their location, language preferences, premium subscription, device OS, etc, along with the help of in-built optimization tools.
New monetization opportunity for apps’ owners
The owners of Mini App games can also earn on the fresh advertising format by becoming a publisher at RichAds. It means that such advertisements will be shown to the app users and paid for accordingly to clicks they gather. Basically, every project on Telegram Mini Apps can monetize their traffic like that with RichAds regardless of the audience size, content type and technical savvy level.
How to join?
Initially, a potential publisher needs to sign up as such at RichAds and specify basic information on their project. The integration itself doesn’t require any changes to the app’s interface or back-end involvement, only adding a personal JS tag to the app’s HTML. Then, publishers are practically good to go, while there are also many options to customise the ads with the help of managers.
Advantages for publishers:
- Seamless integration. No documentation or developer’s assistance required. App owners only need to sign up as publishers, specify the Telegram game’s web URL, then insert a JS widget. The rest is left to Mini Apps technology, while managers can guide through the entire process.
- Ready-made advertisers base. 500+ marketers run campaigns at RichAds platform, so there’s no need to negotiate with potential advertisers one-by-one. From the point of setting up the traffic source and making it active, the advertisements will be picked and shown to users automatically by targeting parameters.
- Payouts above market’s average. The owners get paid for every click on the ads shown within their apps, usually those are 1.5-2 cents USA per click. Depending on the audience size, it’s possible to exceed $300 of daily earnings. The payouts at RichAds are conducted every two weeks, with the minimum of $10 to online wallets like Capitalists, Payoneer, etc, while alternative payment methods can be discussed with managers.
- Promotional reinvestment. The motivated traffic for attracting users to the app usually costs 4-6 times less than payouts by RichAds, which provides an opportunity to easily reinvest the money.
- Taking into account the preferences. Publishers may discuss the content, designing and the frequency of the advertisement with managers. RichAds operates within over 10 verticals (including games, fintech, e-commerce, licensed gambling and betting, etc) and 220 countries worldwide, so there’s a big chance to meet the desired preferences.
Conclusion
The Mini Apps, as it seems, have become not only an extremely fast-spreading trend, but also a very lucrative advertising opportunity that attracts both marketers and publishers. Affiliate-friendly format on Telegram launched by RichAds made it easier to promote popular products to a related audience, while the apps’ owners are able to monetize the projects seamlessly.
If you’re just discovering the affiliate marketing prospects of Mini Apps as an advertiser or publisher, then join RichAds right now!
