A video interview with Artem Prokofiev, the founder of the CPA network Gambling.pro, was recently released on Pavel Panin's YouTube channel. They discussed ways to make money on trends in 2023. In particular, they talked about using neural networks to generate income in the IT and affiliate marketing industry. The most interesting and useful information from the video, which lasted over 1 hour, can be read in this article in just 5 minutes.
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A Brief Introduction to the Speaker
Artem introduced himself as an entrepreneur who creates projects in the fields of traffic, social networks, and AI. He specializes in identifying trends and implementing products related to them.
About AI Tools and Cryptocurrency
The discussion compared the hype around AI tools, which are a trend this year, to the similar excitement around cryptocurrency that happened a few years ago. Artem mentioned that he initially saw cryptocurrency as a speculative story. Unlike the crypto industry, which is primarily targeted at a specific group of people, neural networks have been designed for a broad audience since their inception.
The entrepreneur believes that AI has come seriously and for the long term. In his opinion, artificial intelligence will change the lives of almost every person in the near future because it will be integrated into all areas of activity. For this reason, Artem is deeply immersed in the topic of neural networks.
In addition to working on his own business projects in this field, he has created a workshop — a free course on increasing income and business growth by 250% using artificial intelligence. In it, the entrepreneur shares practical knowledge on how to use AI tools for online earnings.
To date, in his business activities, Prokofiev has found the following applications for neural networks:
- Creating designs for various projects;
- Generating textual content for social media management;
- Research and information retrieval.
"ChatGPT has become so integrated into my life that the share of search queries on Yandex and Google is no more than 15% of all the information I get from the internet," the speaker said.
Pavel expressed the assumption that artificial intelligence will not be able to replace humans in some creative areas of work in the near future. Artem disagreed, saying that he does not consider humans to be the pinnacle of creation, creative thoughts, and ideas. He believes that a neural network trained on the data available on the internet today is capable of generating content much more effectively. This will eventually lead to market oversaturation. Works in video, audio, and textual formats will lose the value they have today.
In the past, masterpieces were created, for example, by famous musicians, poets, and directors. Today, artificial intelligence is encroaching on their territory. As AI improves, Artem believes it will surpass geniuses. At the same time, the user does not care which content to consume; the main thing is that it interests them. Social media algorithms and video hosting platforms excel at determining users' interests, so content oversaturation will not have negative consequences for these platforms.
In the near future, according to the speaker, content creators will compete to write the best prompt for ChatGPT. The more skillful they are at doing this, the cooler content the AI tool will produce, capturing the users' attention amid a sea of other information.
Robots Will Replace Humans
Prokofiev believes that in the next decade, thanks to artificial intelligence, many popular professions today will become a thing of the past. Content creators, designers, and marketers will be replaced by robots who can handle their tasks perfectly. One of the projects that Artem is currently working on is related to the development of bots. The speaker plans to rent them out to various companies to replace the specialists mentioned above.
The founder of Gambling.pro is confident that representatives of these professions should already be thinking about becoming an extension for neural networks so that they are not left without work. In other words, it is necessary to find ways to use AI in their activities to maintain their own value. Those who learn to control neural networks will be able to increase their productivity and be valuable to employers as managers of certain production processes.
The Realities of Affiliate Programs in 2023
Several years ago, there was a boom in creating reselling affiliate networks. Many of them lured webmasters with aggressive marketing, but in reality, they kept most of the commission from advertisers for themselves. Over the last 1-2 years, the market has undergone a fundamental change. Advertisers have created their own affiliate programs and started offering webmasters high commissions that used to end up in the pockets of intermediaries.
Pavel Panin's guest explained that Gambling.pro was one of the first to introduce foreign advertisers to the domestic market. According to Artem, his affiliate network managed to accumulate significant traffic by retaining no more than 20% of the commission and distributing the rest to webmasters. Additionally, they came up with many technical innovations to optimize the work of affiliate marketing, such as sharing apps that no one had done before.
Entering the International Market
The main way to scale affiliate program businesses is to enter new markets. Breaking into the international market is challenging due to high competition and expensive traffic. Pavel suggests an alternative strategy is to create and promote one's own media platform to position their core business. Artem disagreed, stating that even in the domestic market, creating one's own media platform is challenging. In Western countries, building a media platform would require enormous resources, primarily consumed by content creators. The affiliate marketing niche is quite specific, and ChatGPT currently cannot produce high-quality materials that meet market demands.
About "Sapster"
In the interview, the speaker talked about one of his projects called "Sapster." It is a tool that allows users to convert their social media profiles into a separate mobile application. It will include payment solutions, and content can be hidden behind subscriptions. In other words, the service simplifies the lives of sellers of digital products, influencers, and online service providers, as well as e-commerce owners.
"In essence, the project is an enhanced version of OnlyFans where data belongs to the user," Prokofiev succinctly described the product.
Data owned by users enables them to collect events, simplifying the process of optimizing advertising campaigns on various platforms. Therefore, the application owner will have complete information about their audience's profile.
Currently, Facebook and Google algorithms own data and, accordingly, gather all information about the audience of any promoted product. Artem's idea is to accumulate these essential data on his platform, granting access to them for his clients.
In addition to its broad functionality, "Sapster" allows for personalizing both content and the individual promoting it. According to the project owner's statement, it is easier to promote mobile applications than websites, not only on Google Play and the App Store but also on Google search.
Prokofiev admitted that "Sapster" is the most complex project he has worked on in his life. His team has been working on the product for two years. Despite the fact that the project has been consuming its owner's funds for all this time, Artem believes that the result will have a wow effect, and the applications will be in demand not only in the affiliate market but also in other businesses.
Final Blitz
What is the largest amount you have lost doing affiliate marketing in one day?
$100,000.
Did it hurt to lose such a sum?
Not really. We were making a lot at that time, and we recouped all the money in a week.
When will you launch "Sapster"?
We will launch a limited version in September of this year.
What do you think will happen to affiliate marketing in 5 years?
Everything will be fine; affiliate marketing will continue to exist. Large affiliate marketing teams will transform into agencies. Many teams are already working on fixed-rate advertising. Niche topics will continue to thrive, and new ones will emerge, with people successfully earning from them.
What are your personal goals for the next 5 years?
My main goal is the capitalization of the business.
