In recent years, Peru has emerged on the map of South America as one of the promising markets in the iGaming sector. The local population has a passion for gambling, opening up significant opportunities for advertising campaigns in this vertical. Therefore, at Kadam, we decided to provide a brief overview of this geo, saving you from extensive research across countless sources before launching your campaign.
Ready to explore new strategies? There's a gift waiting at the end of the article. Let's get started!
Language
Peru is a country with a vast linguistic diversity, featuring over 300 languages. However, Spanish and Quechua are the most prevalent. Using these languages in your campaigns is a safe bet. We recommend excluding English, as it's not widely popular there. Ideally, working with a translator familiar with the nuances of the local language, especially Quechua, will ensure maximum accuracy and relevance of your message. Text neural networks also perform well in this regard.
Capital and Major Regions
Lima, the capital of Peru, is the center of the country's economic and cultural life, thanks to its strategic location and developed infrastructure. The city attracts significant foreign investment and serves as a hub for many national and international enterprises. Lima is also home to the country's primary banking institutions and financial bodies.
Other important regions include the Arequipa Region, La Libertad Region, Piura Region, Trujillo, Chiclayo, and Cuzco.
Currency
The national currency is the Peruvian Sol (PEN), an essential factor to consider when creating creatives.
Average Salary
The average salary in the country at the time of this article's publication is about 1951 PEN per month, approximately equivalent to 509.014 USD.
Minimum wage: 1025 PEN (267.422 USD)
Salary for highly skilled workers: 3830 PEN (1093.286 USD)
Salary for low-skilled workers: 1250 PEN (356.817 USD)
These figures can give you an idea of your target audience's purchasing power and expectations.
Banking Sector and Telecom Operators
The Peruvian banking sector includes major players such as the PagoEfectivo payment system, Banco de Credito del Peru, BBVA Peru, Scotiabank Peru, Banco Internacional del Peru - Interbank, and Banco de la Nación. These banks are widely used by the local populace. Incorporating elements of their interfaces in your creatives can build trust and attract a larger audience.
Key telecom operators include Movistar Perú (Telefónica), Claro Perú (América Móvil), Americatel Perú (Entel), and Gilat To Home Perú (GHP).
Sociocultural Characteristics
The religious composition of the country includes 76% Catholics and 14.1% Protestants, which should be considered when developing marketing campaigns, especially during religious holidays.
Avoid using images of conquistadors in creatives due to negative associations with the country's colonial past and genocide. Focus instead on indigenous people's symbols, including the puma and shamans, which resonate with the local population, as many indigenous people live in the capital. Portraying other residents of Lima with their light skin, hair, and blue eyes can also be relevant, depending on your campaign's direction.
National Holidays
Knowing Peru's main holidays will help you navigate periods of high user activity:
• January 1 - New Year's Day
• Floating winter-spring holidays: Maundy Thursday, Good Friday, Easter
• May 1 - Labor Day
• June 29 - Saints Peter and Paul's Day
• July 28 and 29 - Independence Day
• August 30 - Saint Rose of Lima Day
• October 9 - National Dignity Day
• November 1 - All Saints' Day
• December 8 - Feast of the Immaculate Conception
• December 24 and 25 - start of the Christmas holidays
Popular Gaming Slots
An essential aspect of attracting an audience is selecting popular gaming slots. Noteworthy ones include Starburst, Thunder Struck, Diamondz, Book of Ra, Book of Dead, Sweet Bonanza, Cash Bonanza, Treasure Wild, Mine Mine Quest, Diamond Heist, Space Jammers, Fruit Party 2, Book of Vikings, Fruit Megaways, Spirit of Egypt, and Big Juan. Use characters and interfaces from these slots to capture users' attention with familiar imagery.
Launch Strategy
When planning your campaign launch, consider the following aspects:
Best Format: Push mob.
Platforms: Android 10+.
Devices: Smartphones.
Browser Language: Spanish and unknown for broader reach.
Average Registration Cost: 0.5-1$.
CPA (Cost per Acquisition): usually 40-70$+.
Conclusion
At Kadam, we've observed active growth in this geo, showing no signs of slowing down. With the right approach to positioning and emphasis on local features, significant success can be achieved in the Peruvian gambling market and other verticals. Pay attention to Peru's cultural diversity, use information about regional specifics, and don't forget about smart targeting that considers all nuances of your audience.
Inspired by our article to test a new market? For such occasions, we've prepared a special bonus. Register via the link with the promo code GAMBLINGPERU and receive a 15% bonus on your first account top-up. We wish you low bids and high conversions!
