In-page push ads have only been around since 2020, yet in such a short amount of time, they have managed to attract the interest of marketers and publishers, the reason being how effective they are.
In-page push ads are banner ads that resemble classic web push notifications in design and usage, although entirely different from web push ads in many aspects. You may have seen them on top of websites or as you scroll down. They consist of a title, an eye-attracting icon, and the message to the audience. Unlike push notifications, these don’t need a user’s subscription and cover more ground by working on all desktop and mobile devices. As for payment, In-page push ads work almost exclusively based on the CPC (Cost-Per-Click) model. You’re missing out as a marketer if you don’t have them in your toolshed. In the next section, we will see why.
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Benefits of In-Page Push Ads
There are some benefits to using in-page push ads. In this section, we’ll see some of the most important ones.
Your ads are visible to users from all technologies, old or new, mac or windows, android or iOS. Targeting iPhone users alone is a massive advantage in the impossible-for-iOS web push vs. in-page debate. It may even be the ultimate trump card, attracting a new and highly engaging audience.
When Google released Chrome 80, ads were affected by third-party cookie blocking and push subscription blocking. That’s when in-page push ads came to affiliate marketers’ rescue. Since these ads are displayed on the publisher’s website and not the user’s device, advertisers get to keep promoting their offers while not worrying about future browser updates.
In-page push ads are visible to all users, even those who haven’t consented to receive notifications.
One benefit of push ads was that users who did want to receive push ads were more likely to interact with them. Still, a well-done in-page push is just as if not more prone to bringing more traffic.
Top Verticals for In-page Push Ads Notification
Marketing is an art, and creativity will get you far in this line of work. But part of that involves following trends that have worked for others. In-page push ads show a high conversion rate.
- Sweepstakes: Users don’t pay, the publisher is monetized, and the advertiser enjoys streams of new emails to use for future campaigns. What more could you want?
- Mobile apps: a marketer’s favorite since the dawn of push ads; everyone's seen the antivirus alert pop-up by now. Also popular with VPNs.
- Dating: traffic speaks for itself. Dating-related in-page push ads are a hit.
- Finance: who doesn't like free money on the internet? Gambling and crypto are the most popular.
- Medicine: weight-loss and beauty products are a problem you can solve with just a picture and the promise to deliver.
Run Your Own In-page Push Advertising Campaign
For website owners (known as publishers), push notifications are just a piece of code they can implement in their webpage. Affiliate marketers should start by looking for a publisher or make their lives easier by using a push ads network. But there are many options out there. Do your research and choose one that works best for you.
There are a couple of meters you'd want in a good network:
- Network size: how many publishers they are partners with
- Minimum traffic AND traffic quality: Some advertising networks offer minimum traffic on your ads. And by quality, we mean bot-free traffic. You can check for traffic verification to ensure a lack of bots.
- Tech support: how fast will they answer your concerns and solve your problems? It's a big deal. Some networks also offer free creatives with their deals.
- Targeting options: this one's important. More on this below.
Targeting Options and Other Technicalities Explained
The more options you get, the better it is. Preferred and more used targets are country, city, device, and browser. An affiliate marketer should experiment with these options until they find what's working and what isn't. For example, some products may do better on a city scale than the country. Certain day hours may appeal more to the desired audience (i.e., gamers after the evening). Browser language is also something to consider for marketing products across a country since language varies state-to-state in some countries.
5 Simple yet Effective Tips for a Successful In-page Push Creative
It only takes a few seconds for users to evaluate and decide whether to interact with an ad or not. Here are some tips to make your in-page push ads attractive.
- In-page push ads are inherently not messy, and advertisers should keep them that way. You don't want many details in your icon. In mobile devices, the icon is the first thing most users see. Give them a sense of your offer without any distracting elements. 2-3 large objects with a clear message are the best for the main image. Take gambling, for example. A happy person holding a handful of cash with a casino in the background? It couldn’t be more clear what you’re selling. As an example, take the in-page push ad below. It’s clean. It’s straightforward. And it’s tidy.
- Use emojis. Everyone's already using them—and with data showing 10% more conversions with emojis—affiliate marketers should too. Look at the example below. It just grabs your attention.
- Good copywriting is the way to sell. The title is what sells the ad. And users won’t spend more than 3 seconds deciding whether they're in or out. A quality title:
- Is clear about the offer
- Motivates curiosity
- Pays attention to the audiences' problem
- Promises to solve that problem
Keep in mind that the maximum length allowed is 30 and 45 characters for the title and the description. Look at the example below. It makes you curious enough to at least consider the offer.
- Don't be afraid to experiment or retest. Marketing is all about experimenting. Even when you find something that works, it doesn't mean a few changes here and there will hurt. Or, if something didn't work for you in your classic push ads campaigns, try it again with in-page.
- Don’t forget about iOS users. They’re the new audience here. When running a promo explicitly designed for iPhone owners, select the proper settings for the manufacturer and operating system.
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Conclusion
The benefits of push advertising are well known to every affiliate marketer. Since in-page push ads are a lot newer, there's still a lot to learn about them. Follow the tips above to ensure maximum user engagement, then bring new users—including the highly left-out iPhone owners — by adding IPP to your affiliate marketing toolshed. Don't be afraid of trying new things, even if it's just the tiny details.
