Binary

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This type of affiliate program provides two main ways of receiving profit: a one-time reward for the brought-in trader who opened a real account, or periodic payments of a percentage of the commission savings. This way of earning is relevant to owners of sites or groups in social networks on similar subjects: stock markets, trading, finance.

20+ TOP Binary Options Affiliate Programs — Best High Paying Binary Networks of 2024 for Money Making

The finance vertical is considered one of the most profitable in affiliate marketing and, therefore, one of the most popular. It includes numerous sub-verticals and Binary Options is just one of them. As of now, we see a huge leap in the popularity of Binary options. The key reason for the popularity is in the simplicity of trading and low deposit levels of entry.

To get started potential traders don’t need to invest huge amounts. You just need to guess whether a chosen parameter (for example, currencies) will grow or decline towards another parameter. Rather risky because today you may be lucky and win but tomorrow you may lose your last money. Not to put it all on luck, the majority of professional traders follow precisely economical and political news, market changes, and developments.

The popularity of binary options trading favored the growth of binary options affiliate programs. So many webmasters are looking to join this revenue stream by sending quality traffic to brokers. The task is quite simple: you need to draw in as many potential active traders as possible. There are several ways to attract potential clients: your own website or a blog, a page, or a community in social media, ads campaigns, and some others (see below). Let’s consider Binary Options affiliate programs in a bit more detail.


Commission Plans for Binary Options Affiliate Programs

When you join affiliate programs in e-commerce, health and beauty, travel, and other verticals sometimes you don’t have a choice of various commission plans. Binary options trading niche offers several options or possibilities of online money making. Though, some brokers offer only one variant. The payment system is quite simple. You send people to a broker, they sign up — that is a "lead". Unless you have a special agreement with a broker, usually you aren’t paid for leads. You’re getting interested when a client deposits money. And here in binary options niche affiliates deal with three types of commission.

  1. CPA model (aka Cost Per Acquisition commission plan). In this case, affiliates get paid for referring potential traders to a broker. It is a one-time payment. Usually, rates depend on the frequency of traffic or deposit volumes; your account is topped up when a referral makes a deposit. Generally, affiliates receive from $200 to $600 for a client (it stands on your agreement with a specific broker.) Always read an affiliate agreement thoroughly: in some cases a broker’s condition is that a referral should make a specific deposit (a minimum deposit) to let you receive your commission. For example, if a minimum deposit is $20 and your referral deposits only $10, so you aren’t paid for this client. Quite often one of the requirements resides in some closed deals by your referral (usually between 5 and 15).
  2. Revenue Share model. The best aspect of this model is that it represents a long-term income stream. As long as referrals make trades you receive your commission. High frequency and high volumes of trades are gains to you. On average, affiliates receive 10-50% commission, where rates depend on your efficiency (or luck to convert high-net-worth clients) of promoting the broker's offer. See, in some cases, if your referrals’ total trade volume is less than $10 000 your rate is 25%; for $10 000-$50 000 you earn already 35%, and so on. However, some brokers offer higher Revshare commissions.
  3. Hybrid model. As the name suggests, this model combines two previous models in a single solution (CPA+revshare). Here you are paid for referring new traders and earn a commission on a Revshare basis as well. Many brokers have already begun offering this type of commission, but still, you can try to agree with other brokers to cooperate on this basis. On the one hand, it’s nice to receive a large reward for a trader at once; on the other hand, a trader may be active for a year providing you with regular income. That is why with this hybrid scheme you can agree with a broker for 70-80% as the CPA model and 20% as the Revshare model.

How to Drive Traffic to Binary Options Programs

As already mentioned above, options for driving traffic to brokers’ platforms are still the same as with any other affiliate verticals: blogs or websites, social networks, forums, etc.

  • Existing websites/blogs related to the financial sector. You may also purchase a specialized site on a web-market where for every website an income from affiliate programs is stated. For example, a website with 1 500 unique visitors daily may bring an average monthly income of $700+ from affiliate programs. By all means, your own blog/website focused on finances (including, forex, online money making, and so on) with a large and regular audience is a great source of targeted traffic.
  • YouTube. Many brokers allow promotion via YouTube. And in case you don’t own a blog or a website social media will play one of the key roles in your campaign. It would be wise to open a YouTube channel before you’ll join any binary option affiliate programs. In this case, you pave the way for the promotion of a specific broker. Next, you create 3-5-7 video materials demonstrating your trading results or record your trading process: use professional software like FastStone or Camtasia. Keyword-optimized titles and descriptions help you get a higher ranking.  
  • Social media. You’ll need pages/groups in all popular social networks, such as Facebook and Instagram, Twitter.  Don’t forget that you can use targeted ads campaigns across social media to attract new members and increase the audience.
  • Forums. Subject-related (stock exchange, binary options, trading, etc.) forums represent a great source of traffic. For instance, you may focus on beginners, teach them the trading process in exchange for registration by your reference.
  • Contextual ads. Just keep this option in your mind too as it works pretty well.

Next, one of the key aspects of affiliate marketing is the target audience. Actually, this vertical’s target audience isn’t comprised of traders, stock market analysts, and financial speculators; in fact, you need to target quite ordinary people (as a rule, under 40) with a basic source of income, which they consider as insufficient, — people, who look for a quick income. Let’s say, your target audience is almost the same as in gambling, gaming, and online betting.


Benefits of Joining Binary Options Affiliate Programs

As we’ve mentioned above, binary options trading attracts a wide range of traders — availability, simplicity, and low minimum deposits appeal to both people who have never traded and experienced traders. People will never stop seeking sources of fast income. This somewhat explains the popularity of binary options trading with numerous stories of success that flooded the internet. The curiosity around trading allows affiliates to drive traffic to brokers and earn via different commission plans.

And let’s say, you do the same job as with any other affiliate programs but commission rates for binary options affiliate programs are higher than in many other verticals. In other words, online money-making potential here is quite high. Binary options affiliate programs allow you to get active and/or passive online income starting from $200-$300 per month with no upper limits. 

Below you’ll find an illustrative case from Alex K. and Bintrader.com affiliate program.

GEO: Russia.

Traffic source: social network Vkontakte (groups, public societies)

Period: 6 months.

Total registrations: 3 385.

Average return: $7.2.

Total income: $24 380.

Alex hit already existing groups (target audience included both men and women) with creative and suitable ads (according to gender, age, interests), a landing page (though Alex notes that landing isn’t necessary, just choice of ads should be different).


Binary Options Affiliate Networks

If it comes to a showdown, in a binary options niche affiliate networks aren’t as popular as in travel or health and beauty niches. Most likely it is due to the high efficiency and functionality of in-house affiliate programs offered by the leading brands.

On the second thought, binary affiliate networks are useful resources — all key figures (commission rates and plans, GEOs, payout schemes, etc.) are provided in a single place. Provided that some leading brands set some requirements to affiliates for joining their programs, smaller affiliates and beginners can use binary networks. Networks help to free up some time and offer attractive deals for affiliates with lower traffic.

Moreover, you may choose between vertical-specialized networks and multi-vertical networks. Networks of the first kind provide offers related to the specific vertical; in the case of binary-oriented networks you might find dozens of offers related to trading, in particular, binary options trading. Multi-vertical networks work with numerous advertisers from various verticals, including e-commerce, nutra, gambling, finance, and trading.

Seasoned, experienced marketers sometimes prefer working with binary options brokers directly, without any mediators (in this case, networks). The reason is quite obvious: no one wants to share the commission, especially if campaigns are created, developed, and performed by the marketer with no need for assistance. On the contrary, beginners might find personal managers from networks very helpful. Besides the fact that it’s easier to join a network, affiliate managers guide new marketers through offers, traffic sources, marketing instruments, and campaigns.

Wrapping it all up, we would like to give the benefit of experience. Don’t target newbies who look for fast money only, you can make more money with experienced traders because they trade serious money and as experience shows they don’t quit after losing the first deposit, they continue trading. How to attract those seasoned traders to a broker? First of all, mentioning the licensed status of a broker (FCA, CySEC — serious traders know pretty well about security and guarantees provided with a proper license.) Next, you’d better adopt such terms as technical analysis and charts into ads, so that the hearts of traders will begin beating faster. Additionally, event-targeting campaigns represent a practical way to attract experienced traders (and don’t mix several GEOs in a single campaign for higher efficiency).  


Conclusion

As you see, binary options vertical demands quite accurate work with traffic (don’t forget to check some restrictions for traffic or a list of countries a broker doesn’t work with) to generate great returns from your marketing campaign. Yet high-frequency and high-quality traffic with high conversion should top up your account appreciably. So, give a look at brokers’ list, check up requirements and commission rates, look through marketing materials (banners, landing pages, mailers), and sign up for the most suitable program.

Many brokers provide personal managers to affiliates — with no hesitation you may ask all the questions, clear up the details related to payouts, and ask for assistance if required. Brokers are interested in as many traders as possible, and you represent a potential source of clients, therefore in this case both parties are interested in your success. Evidently, competition among brokers is very high, so in this race of brokers for getting more clients affiliates obviously gain from more tools and instruments, support, and even bonuses that brokers offer to their affiliate partners. Yes, some thorough work is required to get high-quality traffic but the payback should be well worth it.