Aloha, affiliate marketers! The MakeMoney TEAM continues to share useful information for those interested in working in nutra. Let's go over the specifics of CBD offers, popular GEOs, and showcase examples of creatives.
CBD has been present in the nutra market for many years, but only a few affiliate marketers have been driving traffic into products from this segment. The demand for wellness products continues to grow, making it definitely worth considering this lucrative niche.
Features of CBD Offers
The abbreviation CBD stands for cannabidiol, a natural extract from cannabis (hemp). It does not cause narcotic dependence, so conscientious affiliate marketers can breathe a sigh of relief.
In many CIS countries, there has long been a negative attitude towards hemp, but this is more of a vestige of the past. In the US and Europe, products based on cannabidiol are actively used for treating the nervous system.
Currently, the CBD market offers a wide range of products with hemp additives. The bestsellers are gummy bears, which took the niche by storm right after their launch and can now be found even in some CIS countries.
Many medical professionals advocate for the use of cannabidiol for wellness purposes. It is not recommended to abuse it, as addiction is still possible, but occasional relaxation shouldn't pose any problems.
The CBD vertical can confidently be called 'white' because, unlike the classic nutra, there is no need to add claims to the creatives that customers will be able to restore their vascular health, heal joints, or overcome impotence.
Given the pandemic and other ailments, the idea of boosting immunity looks relevant for anyone who sees advertisements for supplements with cannabidiol. It is important to address objections about harm in new GEOs and provide more reasons for users to place orders in classic ones.
Popular GEOs
The negative attitude towards hemp is gradually changing in different GEOs, but for now, the geography of sales is not very impressive. As usual, America is leading the way, with its residents having long used cannabidiol in their daily lives.
Apart from the USA, Western Europe, parts of Latin America, and South Africa stand out. The latest statistics demonstrate a gradual increase in the number of countries with legalization, currently standing at about 30.
Looking at the map above, there aren't that many green GEOs. In most countries, cannabis is prohibited, while some authorities have simply removed criminal liability for its possession.
The trend towards gradual legalization is sustainable but not as dynamic as it could be. For instance, in 2021, several cannabis-based drugs were legalized in Ukraine.
According to recent estimates, the global cannabidiol market has stabilized at $4.9 billion. The forecast for the next 5 years is more than optimistic — by 2028, the figure will reach $47.22 billion, with an annual growth rate of 21% and higher.
Affiliate marketers who want to test the niche should focus on two global markets: North America and Europe. In the former case, the share of GEOs accounts for 31% of the total sales volume worldwide. In Europe, the niche is in the stage of active development, and analysts predict that the European segment will soon reach US levels.
Countries to pay attention to include:
- Germany — demand for CBD has increased significantly in recent years;
- The UK and Austria — they currently surpass Germany in figures;
- Switzerland — the country has very lenient rules for selling cannabidiol.
Cannabis is strictly prohibited in Iceland and Albania among European GEOs. This is due to both local mentality and legislative norms. It is unlikely that the situation will change in the coming years.
When driving, it is important to consider the age threshold in a specific country, which ranges from 18 to 21 years. If you set the wrong targeting parameters, the traffic will go to waste.
Types of Target Actions
CBD is a part of the nutra market, where standard models of payment for target actions are relevant. More detailed information about their features can be found in a special guide. We will briefly discuss each model so that newcomers can quickly grasp the essence and understand which flow to choose. Keep in mind that in each GEO, customers behave differently, and it is not possible to deviate from the classic model.
Straight Sale (SS). The client pays for the order on the website, and the affiliate marketer receives the money immediately after the lead is confirmed. This is the classic model for tier-1 countries with high population solvency.
Cash on Delivery (COD). The customer pays for the product at the post office upon delivery. They can check the contents of the package and make the final decision. This model is in demand in tier 2-3 GEOs.
Trial. Trials imply that the customer pays for the delivery cost and receives a free sample. If they do not opt-out of the full price within a certain period, the seller will charge the full cost of the product.
Low price. Offers differ in marketing strategy. Customers are shown a low price on the landing page, with a disclaimer at the bottom stating that the price is valid when purchasing multiple boxes.
Each payment model for target actions has its advantages and disadvantages. The cost per lead for SS is usually high, but the profit from a lead can be 2-3 times higher than for COD. Trials convert well due to the low entry threshold for customers, but the percentage of refusals can be high.
In the CBD advertising niche, webmasters mostly use the Straight Sale model. This model is actively used in the US and European GEOs, where the demand for cannabidiol continues to grow each year.
For finding offers, we recommend using the aggregator OfferVault. The catalog offers hundreds of offers and has a convenient filter by GEO. If desired, you can even find products under a specific model.
Case Study: $8000+ on Cannabis Oil in Hungary
We rarely share anything, but this time the team leader approved it. We're sharing one of our fresh drivings on the CBD offer Cannabis Oil in Hungary. By the way, on this offer, in addition to profit, we earn points that can be used to get gadgets from the Shakes shop. A good motivation for the bears, we usually exchange them for Apple products.
While writing the article, we noticed that the offer is doing well not only for us, but Shakes has posted another case. So MakeMoney TEAM won't give bad advice, it really converts.
Examples of Creatives for CBD
In the CBD niche, there are several products that are in demand among buyers. Sweets with cannabis traditionally take the first place, followed by various oils, and then cosmetic products.
To achieve a good ROI when driving traffic into different offers, consider the needs of a specific segment of the target audience. Survey data shows that customers often buy CBD to cope with stress, insomnia, and fatigue.
It is also worth noting that cannabis can help deal with addiction to tobacco and alcohol. But more often, it is purchased to restore mental balance and forget about everyday problems for a while.
Approaches that webmasters use in creatives:
- "Go back to your 20s! More strength! More passion!"
- "Let your primal instincts take over"
- "Our chewy candies are perfect for those who want to take advantage of hemp extract in their daily life"
- "Soothe with Goodrays Chewy Candies"
CBD advertising is prohibited in many ad networks, but the restriction can be bypassed using cloaking. For gummy bear offers, a classic white with a confectionery store is usually made, and customers are shown a page with the order of "real" candies.
It is better to create a landing page for a specific offer and add the following elements:
- a vivid demonstration of the product;
- distinctive signs: high product quality, naturalness, local manufacturers;
- integration of a character with medical education;
- time-limited discount;
- facts from scientific research;
- satisfied faces of local residents.
For effective traffic driving on CBD with Facebook across different GEOs, strong accounts with good trust are needed. Check out our MakeMoney Shop for accounts. We use accounts for affiliate marketing and sell surplus ones to webmasters, ensuring excellent quality.
CBD is a profitable segment in the health and beauty products market. The average payout for offers is $150, and the popularity of supplements in tier 1-2 countries automatically makes the niche attractive for webmasters.
Write to our chat about your successes with nutra and whether you plan to test CBD. Also, subscribe to our blog on Telegram. In the channel, we often share life hacks that will help you drive your traffic more effectively.
