Hello, friends! Today, MakeMoney TEAM will take you on a tour of the Netherlands market to reveal the secrets of driving traffic to gambling offers. We'll discuss the average income of the population, casino activity, and analyze some examples of creatives from the space.
The Netherlands (Holland) is a European country with a strong economy. Affiliate marketers usually focus on mainstream GEOs like Spain, but it's important to consider not only popularity but also the country's financial indicators.
Key information
The Netherlands is a small country in Western Europe. Not all webmasters know that the country is classified as a tier-1 country, which automatically implies high per capita income and good theoretical profit.
- Currency: € (Euro)
- Domain: .nl
- Time zone: UTC+2
- Mobile phone operating systems: iOS — 44.56%, Android — 54.76%
- Mobile operators: T-Mobile, KPN, VodafoneZiggo, MVNO's
- Popular payment systems: iDEAL, Apple Pay, PayPal, Klarna, Paysafecard
- Popular social apps: Instagram, Facebook, LinkedIn, Pinterest, WhatsApp, TikTok
Effective Facebook campaigns targeting the Netherlands would greatly benefit from accounts with good trust. Visit our MakeMoney Shop for quality accounts. We use these accounts for affiliate marketing and sell surplus to webmasters, ensuring excellent quality.
Average population income
The Netherlands is one of the underestimated GEOs in the CPA marketing market. Many webmasters consider it a small country with low potential. In reality, the situation is quite the opposite.
The average salary in the region is $3,073. The country ranks 15th in the world in terms of wage size. In contrast, in Spain, the GDP per capita is $23,000 lower than in the Netherlands.
The minimum wage in the Netherlands is $2,400, and the maximum is $6,585. Income levels are influenced by age, education, and region of residence. The tax rate ranges from 37% to 49.5% depending on annual income.
Salary breakdown by sectors:
- Agriculture: $3,152
- Banking sector: $5,220
- Automobile industry: $3,922
- Construction and real estate: $4,019
- Information technology: $6,037
Statistics show that people aged 45-65 earn the most in the Netherlands. The average age of a casino player worldwide is 35. This should be considered when targeting advertisements.
The residents of the Netherlands have relatively high incomes, but these figures are stated without taxes. Despite this drawback, webmasters should consider this GEO due to the high activity of casino players.
Demand for gambling in the Netherlands
Gambling in the Netherlands is legalized by legislation, both offline and online casinos. Since 2017, foreign operators with a local license can operate in the Netherlands. The Dutch population is interested in poker and slots. They have a lenient attitude towards gambling, which results in a constant increase in the number of players. Some of them are susceptible to gambling addiction.
Among the top slots, the Onlinecasinoground portal highlights:
- Starburst
- Jackpot Jester
- Random Runner
- Twin Spin
- Gold Factory
According to the Netherlands Gambling Authority, the volume of the legal online market from January to July 2022 amounted to $625 million. The average monthly volume reached $89 million. Casinos, roulette, and blackjack contribute 73% of the gross gambling revenue, while the betting market accounts for 20%.
It is worth noting that the regulated online gambling market in the Netherlands only emerged in late 2021. The potential of this GEO is more than high, and experts predict that casino revenue will grow exponentially in the coming years.
Apart from the Netherlands, we recommend testing Turkey, Kazakhstan, India, and Brazil — these GEOs currently convert exceptionally well. We have covered reviews of most of them in our previous articles. Offers for these GEOs can be found in CPAGetti; we have been working with them for a long time, a trusted history.
Examples of creatives for gambling offers
When driving traffic to gambling, webmasters need to consider the motivation of the target audience, their mentality, and the peculiarities of local casinos. Market research helps better understand the audience.
There isn't much current gambling statistics, but in 2022, TGM Research released an extensive study of the betting market. Most players stated that they place bets to increase their bankroll and for positive emotions. Another 12% of respondents are not averse to spending extra money.
Analysis of SPY services indicates that creatives employ classic approaches: vibrant graphics, emphasis on bonuses, showcasing the slot interface, and mentioning the brand.
Most video creatives are designed in a concise style. Users don't see dozens of transitions and loads of information. They are neatly informed about the advantages of the casino and motivated to complete the target action.
The good news for affiliate marketers is that standard words like "casino," "online casino," and "bonus" are written in Dutch the same way as in English. However, dealing with ad copy is more challenging.
We've reviewed dozens of creatives and noticed that they rarely focus on high income. While the size of bonuses and other casino perks are frequently mentioned, easy money is not promised.
We do not recommend taking creatives from other sources and running them as they are. If you liked a particular approach, it's better to slice the video into fragments and create a unique creative for your offer.
Always consider the mentality of the population — they enjoy vivid emotions and straightforwardness. The target audience is unlikely to respond well to creatives with a hint of cringe. For example, combining scenes of jumping off a tall building and showcasing the casino process.
The Netherlands is a top GEO for driving traffic to gambling products. The online gambling market in the country is just beginning to develop, and experts predict that it could skyrocket in the coming years.
Write to our chat if you plan to test offers for the Netherlands and be sure to subscribe to our Telegram blog. We often share life hacks that will help you run campaigns even more effectively.
