If you were wondering how much Google Adsense will pay you for your website visits, then this article can help you optimize for higher payments. Google Adsense pays you for every view or interaction that you receive from the advertisements that you placed on your website.
In this article, we will explain how much is the payment per one thousand views or payment per clicks, plus overviewing all the other factors that can affect the monetization of your website. The goal is to help you get a better understanding of how Google Adsense works and to give you an estimation of your payments with the consideration of all that may impact it.
How Much Does Google Adsense Pay Per 1 000 Views
In order to calculate the earnings of your website for every view your ads get, you can use the RPM (Revenue per 1 000 impressions). After monetization and putting ads on your website’s pages, you will receive on average $8-20 per 1 000 views, so that’s $0.08 to $0.20 per view on average.
Adsense publishers can receive 68% of the revenue gained from Adsense content and 51% from Adsense search regardless of the publisher’s geographical location. Google Adsense offers an estimation of your earnings per 1 000 views based on the RPM. Here’s how it works:
RPM = (Estimated earnings / pageview numbers) x 1 000
So let’s say you have earned $10 000 with 1 000 000 views. Your RPM is equal to:
(10,00 / 1 000 000) x 1 000 = $10
So your RPM is $10.
What Factors Affect your Payment from Adsense
Let’s talk about the things that can turn your website into a high revenue generating and profitable website. Be aware that many things can have an impact on your total earnings. Such as the website’s category, the type of posted content on the website, the total traffic of the website and the geographic location from which the traffic comes, and how the ads are set up in Google Adsense.
Website or Affiliate Niche
The category of the website is one of the most important actors in generating revenue. The industry on which your website is based heavily impacts the revenue per 1 000 views.
There are certain industries like finances, health, or beauty that pay way more. It is expensive to put an ad on websites focused on such topics. Basically, the Cost-per-click (CPC) and cost-per-thousand impressions (CPM) have higher advertising bids, so consequently the earnings are higher too. Industries with the highest advertising bid generate the most revenue. On the other hand categories like entertainment or art cost less to advertise on so therefore less to earn from.
User GEOs
You should already know that the more traffic a website has the better, but there are different types of traffic or, in other words, users. If you have a monetized website with 50k views a month, but a very small income, you might want to analyze your users.
The users of your website generate different amounts of income for you. The reason is mostly the availability. Hypothetically if you have an ad on your website chances are that it is 100% available for Europeans and North Americans. But if the ad you have on your website is showcased to a Middle Eastern user, because of the lack of the availability of the product in that region, there wouldn’t be any considerable amount of revenue.
So it is very important to always analyze your users and to optimize your website to reach your desired goals, plus using the opportunity you have as a publisher of the ad to introduce it to someone that can benefit from it, a win for you the publisher, for the sponsor and for the users. A win for everyone.
Google Ads Setup
Setting up your Adsense account is very important. The way you set it up you can increase or even decrease the amount of money that you can earn per view or per Click. The Google Ads setup is as such:
- Auto Ads. By Turing, this feature on Google automatically will put the ads in the best places on your website to increase the number of people who will see them and therefore, increase your revenue. With this feature off you have to add the Adsense code manually to each page of your website.
- In-page Ads. Like its name it allows the ads to appear in the main body of the pages of your website, on the spaces between the paragraphs usually. Obviously with the ads being located directly next to the content you gain more views and clicks.
- Multiplex Ads. Also known as the Native ads, these ads are grid-based and showcase recommendations to the viewers.
- Anchor Ads. ads that appear on the bottom of your website page, they continue to appear as a user scrolls.
- Vignette Ads. Ads that are showcased full screen to the viewers as they are trying to load screens. We all have encountered these ads while waiting for our desired webpage to load up.
- Ad Load Percentage. Choose the amount of ads you would like to have on your website by using this feature.
- Excluded Pages. if you want to remove the ads from a specific webpage you can exclude it from showing ads using this setting. Remember that no ads means no money earned from the webpage.
Your Type of Content
Another factor that impacts your Adsense revenue is your content. When a user is searching for an answer to a question, you provide information that is going to solve his issue, in that case, you can't earn as much Ad revenue compared to, let's say, a webpage that is focused on a product. Such a page provides a review that encourages the users to purchase something. In that case, the ad revenue is higher simply because it is more profitable for the person who owns the ad.
How Much Does Each Niche Pay
Google Adsense revenue calculator allows you to get a quick estimate of how much google Adsense will pay you for your website or blog. Choose your target region and your website's category to find out the calculator's estimation of your income.
Let's check out how much Google Adsense pays for 1 000 views on a website in different categories Targeting North America:
- Sports: $4.23 per 1 000 Pageviews
- Entertainment and Art: $5.62 per 1 000 Pageviews
- Cars and vehicles: $9.20 per 1 000 Pageviews
- Beauty And Fitness: $13.01 per 1 000 Pageviews
- Travel: $14.10 per 1 000 Pageviews
- Food and Drinks: $14.33 per 1 000 Pageviews
- Real Estate: $14.50 per 1 000 Pageviews
- Health: $17.40 per 1 000 Pageviews
- Home and Garden: $23.35 per 1 000 Pageviews
- Finance: $32.13 per 1 000 Pageviews
Based on the top 10 categories and top 15 countries, Google Adsense pays on average $12 per 1 000 page views. The highest RPM is $35 and the lowest RPM is $0.97.
What are the Best Countries for Higher Earnings
All site visitors are grouped into 4 regions according to Google Adsense. Users and website live visitors from the United States of America, United Kingdom, Luxembourg, Canada, and the United Arab Emirates are the most beneficial for Google Adsense income with an estimated RPM of more than $20.
Another way of getting the best of your target audience is to know what will work for them the best, for example, you can boost your Adsense income by writing content related to traveling for UK users. Focusing on topics related to Education, jobs or law and government will boost your Adsense income if the users of your website come from South America. For the users of India, writing about beauty and fitness or Real estate guarantees an increase in your revenue. Doing some research on what the people in each of these regions are more interested in will give you more insight into what you should concentrate on.
Based on the information above, the lowest paying GEOs and industries include News in South America with an RPM of about $1, and the highest paying GEOs and industries include Finance in North America.
Among the four regions on Google Adsense categories, first highest paying region is North America, and after them respectively Asia and Pacific, Europe, Middle East, and Africa, and lastly South America.
Conclusion
The amount of payment you can receive from Google Adsense can be dependent on various factors such as the website's category, the content, the user’s location, the traffic of the website, and many other factors. So to find the most accurate you can go ahead and try it for yourself.
Remember that optimizing your website and having people attracted to your content is the first thing you should be doing and then you can dig deeper into GEOs and industries. Take a look around at your competitors and see how top websites are doing it, and you’ll find yourself earning a living very soon.
