With over 2.7 billion monthly active users alone in 2020, Facebook is the biggest medium, which laid the stepping stone for modern social media.
Statista has the perfect live graph explaining how the Facebook ad revenue is growing.
Therefore, all advertisers are hot on heels with Facebook. Once you craft and submit your advertisement, the next big thing is its approval. Approval takes from a minimum of 5 mins to forever, and sometimes the disapproval is even faster than this. Just as this screenshot shows:
The process for ad approval is quite simple, but it can be draining if you are not well aware of the guidelines set by the brand. The approval process works in the following way:
- You generate content for the ad and upload it on your facebook business profile.
- You check if your ad follows the guidelines and are compatible according to the set community standards.
- Then facebook asks for 24 hrs to approve a post, however, in most cases it takes no more than 5 minutes.
Facebook allows us to use their platform for manual and automatic ads.
Even though both the ads have a similar approval process and are dealt with the same guidelines, they both have different payment mechanisms.
With automatic ads, you purchase an ad space via your PayPal account or a credit card, whereas with manual ads, you don't need to buy any such spaces. You can run your ad and then you would be charged a fee for the entire duration for which it is displayed.
The social network has criteria based on both an algorithm and manual analysis. So for a guaranteed approval, there are certain tips and tricks to have your ad authorized faster in the year 2022.
Keyword
Keywords play a crucial role in approval. The wrong keywords, such as the ones that are religion-centric or ethnicity-specific can turn the tables against you and trigger rejection.
Image and Videos
Be creative with videos and images, but make sure they’re relevant to your Ad subject. Facebook can recognize people you know faster than you can, so any content that can be claimed due to copyright laws or promotes nudity is just going down the rejection bin.
Facebook Ad History
A strong ad posting history leads to faster approval. Therefore, if you have a rich ad bank, your ad is less likely to face rejection.
Content
The content of your Ad is extremely significant for a successful posting. Your content should go in line with the trends in that particular era. Showcasing weaponry, ammunition explosives, spyware, and malware can lead to disapproval.
Authenticity
The more authentic and believable your ad is, the more chances are for its approval. Use of exaggerated stuff like before and after images for weight loss and unattainable goals are just going to downgrade your credibility.
The image above is evidence of how unreasonable claims can lead to rejection of an Ad.
Mobile Optimization
With 96% of the total users using facebook on their phones, you cannot possibly ignore them. Make sure that your ads are not very long and can perfectly fit on the screen, Facebook also supports mobile specific settings that you can access via the facebook for business dashboard.
Grammar Check
Lastly, run a grammar check both on the text and for your design. Eliminate any spelling mistakes, use of difficult words that a layman wouldn't comprehend.
Conclusion
Once you nail your facebook ad policies, you are good to go. However, one wrong move and end up backfiring and can delay your ad approval process. Keep our pointers in mine, engineer relevant ads, and pave your way to amaze Facebook by getting your Ad accepted in no time.
