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The crypto market is on the rise, a high-paying and trending niche draws the attention of affiliate marketers, even those who have never worked with crypto programs. Let’s say, Tesla’s investment ($1.5 billion) in Bitcoin contributed to the recent Bitcoin price spike. Success in affiliate marketing is closely associated with a continuous search for new opportunities, new traffic sources, and new technologies. That is why marketers are exploring the crypto niche testing their available traffic sources, trying new ones, testing and tuning advertising strategies on the way.
You should be wondering why so many marketers suddenly turn their attention to the crypto niche. Well, the principal reasons are:
Important to note that two giant traffic sources, Facebook and Google, have already changed their policies and applied bans and restrictions to advertising of crypto-related products and services. Hence, it is important for affiliate marketers to adhere to the existing policies or to implement some avoid-bans tools to ensure success and long-term income.
Let’s say, Bitcoin was in the limelight in 2017; since that time the cryptocurrency topic is red-hot. The industry shows branching into several key categories, including ICO, trading, gambling, and betting. More and more companies implement crypto into their existing businesses. Naturally, on the hype, there are many fraud single-day businesses open making marketers worried to cooperate with crypto projects. However, frauds exist in any industry. The right way to avoid being screwed is to research the market, study rankings and reviews. You can join the BitcoinTalk forum, one of the largest forums on cryptocurrencies and blockchain technology. You can follow the most recent updates of the industry, read reviews, exchange experiences with other marketers.
Recently, the number of crypto projects almost tripled, and the majority of them need promotion. ICO (Initial Coin Offering) offers support different commission models, including CPA, CPL, and revenue share. Various crypto exchanges and crypto trading platforms usually offer revenue share (10-20% lifelong commission, sometimes it can reach 40%) and CPA. Unfortunately, some traffic sources became unavailable for running white-hat crypto campaigns (Google, Facebook, Twitter, and LinkedIn). Optionally, you can still use cloaking to keep off the bans (read case study 1 – Facebook traffic + crypto offer), but you should be proficient enough to get results. Anyway, there are other traffic sources with YouTube in the lead to generate traffic to crypto affiliate programs (case studies 2,3, and 4).
Experienced marketers keep an eye on all key changes in traffic sources, including all restrictions on some types of advertising campaigns. Beginners might find useful the information provided below.
The popularity of cryptocurrencies is easily explained by the superficial ease of access: you can simply buy a coin. For that, no education and any specific skills are required. People just invest in the hope to "make money". Hence, the general audience for crypto offers is almost the same as for all other "money-making" offers and initiatives. People who look for additional passive income, temporarily unemployed and those, who want to quit jobs and enjoy their lives with a sudden win — make up the target audience for crypto offers. Add here some professionals from the finance niche, so you have plenty of groups to target for your campaigns. Include in your list middle managers from the financial industry, oil, and construction industries. In other words, you need people with relatively high average income who live in large cities. Generally, you target men aged 25-45, who look for additional (preferably passive) sources of income or investment.
As for the preferable GEOs, rely on the most recent data. Always check where the crypto niche is trending at the moment. As experience shows, top locations can vary from month to month. Let’s say, Tier 1 countries demonstrate quite stable interest in the crypto market: US, CA, AU, UK, Fr, IT, DE, NT, and PT. Tier 2 countries are also in for the crypto: JP, RU, PL, SE, GR, MY, ZA, etc. the surprise comes with some Tier 3 countries, including BR, CL, and TH. The APAC and EMEA regions have proved their huge potential in the crypto market. Some experienced marketers prefer working with Tier 3 countries: lower costs with the same high payouts.
To run successful campaigns, a well-developed strategy and thorough planning are required. It includes:
This crypto offer case study was provided by the marketer who decided to drive Facebook and Instagram traffic to the crypto offer. Pay-outs were promised quite high, so the marketer couldn’t miss a chance to raise some money.
Network: PrimeXBT
Affiliate offer: PrimeXBT
Traffic source: Facebook and Instagram (target)
Expenses: $10 000
Total revenue: $16 500
Profit: $6 500
ROI: 67%
The first task was to select GEO. Based on previous experience of working with quite risky expensive countries, the marketer set his choice on the United Kingdom, Canada, and Australia. The United States traffic wasn’t accepted for this offer (to be precise, traders from the US weren’t accepted for the affiliate offer).
The second important challenge was associated with Facebook cloaking as the offer was grey. But it was worth it. The strategy looked as follows: three countries for one campaign with 6 groups for each one and three groups were devoted to a wide audience (men aged 25-55), then groups with more focused interests (cryptocurrencies, trading, and mining) were added.
Creatives were changed and updated on the way as they were banned from time to time.
For example:
And another variant:
As for the landing page, only one was selected and all the traffic was driven to it. At first, the situation seemed risky, as money was spent but there were no deposits. After 4 or 5 days, deposits started appearing and kept coming for the entire month as ads were running.
The marketer notes that the competition for driving traffic to crypto offers from Facebook isn’t very high (probably, due to the tiresome cloaking), so the traffic volume was impressive.
The average cost per click was $0.23 for the selected GEOs. There were around 50 campaigns uploaded with an average conversion of 0.6% (or 165 clicks per registration). The conversion rate (from registration to deposits) was 8.5% (1 deposit per 12 registrations). In total, there were 22 deposits for 43 000 clicks.
The ROI was around 70% — well, not the highest possible but not bad at all. For tier-1 countries, affiliates can get up to $1 000 for the CPA, but this rate is for marketers that provide pretty high volumes. In this specific case, the marketer receives a ‘small revshare’ as a bonus.
Buildapreneur (Spencer Mecham) shared via his YouTube channel his secrets about earning on crypto affiliate programs. The video highlights the long-term strategy applied for the Coinbase affiliate program.
To begin with, the payout rate wasn’t shockingly high; on the contrary, it was very modest ($10 in Bitcoin for a sale) but it was enough to earn $50 000 per year using YouTube videos.
Spencer revealed his own approach to earning cryptocurrency as an affiliate. He insists that you don’t have to be a crypto-guru to ensure continuous crypto flow. Well, Spencer’s strategy includes only four steps:
Spencer explains that building a solid system that allows earning passive income ensures your growth and scales up your commissions. A $10 commission doesn’t sound impressive but through the year it resulted in earning a solid $50k.
Yet another case study from the owner of Rules for Rebels was posted on his YouTube channel. He tells about his experience of working with the Binance.com affiliate program that topped up his account with 0.28 Bitcoins in a single day.
As you see from the screenshot, Binance offers a 20% commission for referring new clients to the platform. In fact, your rate might jump to 40% under the condition of a $500 BNB purchase. If you’re deep into the crypto market, you can drastically increase your earnings from affiliate programs by getting a 40% commission. In the case of the crypto trading platform Binance, the affiliate program and the referral program are combined into one, so there is no need for marketers to open two separate accounts for affiliate and referral programs — you earn money via a single account.
The commission might sound not high, but the good point here is that this program offers a lifetime commission. That means that every time your referral trades cryptocurrencies, your account is topped up. In the very beginning, to attract more people to the platform, affiliates can even give away a part of the 20% commission to their referrals as a stimulus for further promotion of the program and increasing total earnings. For example, your commission is 20% from referrals’ trades. You can give away 5%, so that you will earn 15% from referral’s trades, and your referral will earn an extra 5% from his future referrals.
Actually, earning $10 500 in a single day sounds awesome but you should realize that behind the obvious ease of getting passive crypto income there is plenty of work, including market research, tons of regular video updates (again, the key traffic source was YouTube), and continuous tuning of the ad strategy. However, the screenshot below proves that earning cryptocurrency via crypto affiliate programs is real granted that you keep your audience updated and well-informed. Yes, as long as you invest some time into building trust, it will pay you off by clicks on your affiliate links.
The cryptocurrency market is volatile, but it is again on the rise in 2022. The screenshot above shows how much the owner of Rules for Rebels has succeeded to earn (in Bitcoins and in US dollar equivalent) in a single day from the crypto affiliate program.
One more case study provided by Affiliate Watch via YouTube channel shows that crypto affiliate programs can be very lucrative. The marketer earned almost $8 500 in a single day with the BitMex affiliate program. The commission rate varies from 10% to 20% and depends on the trading volume of your referrals. Again, a life-long commission ensures passive income from all trades performed by your referrals as long as traders stay active.
The screenshot above shows the affiliate dashboard: the marketer’s commission is 13%; his referrals’ total turnover for a day is 2 973 XBT, the Bitmex earned 1.6822 Bitcoin from the traded volume, and the marketer got 13% from BitMex’s earnings, which is 0.2347 Bitcoins (that is equivalent $8 482 based on the current Bitcoin exchange rate).
Conclusion
With the crypto market booming and an increased number of ICOs, exchanges, and trading platforms offering affiliate programs, this is the high time to get your share from the crypto market. Whether you want just to get some passive income or to earn some free Bitcoins without purchasing them, the market offers numerous opportunities to reach your goals. At the beginning of 2021 Bitcoin became one of the most trending topics. With all the hype around, people from all over the globe get interested more and more, some of them use crypto exchanges to get cryptocurrencies or participate in crypto trading. With proper planning, you can get your piece of the ‘crypto-cake’. Just to remind: as of March 31, 2021, the exchange rate for Bitcoin is as follows — 1 Bitcoin equals $58 259.
