If you are an affiliate marketer, you have most likely heard of private labeling or white labeling. Private labeling and white labeling are both excellent ways to step up your business. When some people manufacture a product, and someone else sells them, the seller is the one selling a labeled product. With labeling products, you can be your own boss and sell a product with your own brand and design without having to be worried about a manufacturer.
Right now, there are a lot of transactions happening with both white labeling and private labeling, and starting with each of these is an easy way to take your business to the next level.
White labeling and private labeling are the two primary ways of labeling, and in this article, we will be showing you how you can start white labeling step by step.
Before we explain the steps to starting a business around white label products, let's talk a little bit about what is white labeling, and how it is different from private labeling.
What Is White Labeling?
White label products are public products that get manufactured by a considerable amount, but the manufacturers are not the ones who sell them. Usually, another person buys the manufactured products and changes them a little bit. Buyers can change the design of the products, the brand, the packaging, or the way of shipping. Have a look at this example for a better understanding.
For instance, you see a plain black T-shirt on amazon that you like to white label. You buy those T-shirts, you print your own pictures on them, you brand them with your own, and you choose a shipping service that is faster than amazon.
Differences Between White Labeling and Private Labeling
Usually, most people mistake white labeling and private labeling, and they think both of these terms are the same thing. While private labeling and white labeling are actually not the same things. Private labeling and white labeling are very alike. They both allow their buyers to customize the design or brand them and customize the products. There is one difference that sets both of them apart, and that is retailers.
With white labeling, anyone can buy a product from manufacturers and customize it to its brand. The right to do so is not in the hands of any specific company or brand. In white labeling, anyone can buy products from suppliers and customize them.
Private-labeled products are different from the aspect of giving rights to people. In private labeling, not everyone can buy a product from a supplier and change the brand or designs. Only one particular company or brand has the right to buy from that manufacturer and customize it. A great example of a company that sells private-labeled products would be the Apple company. Apple takes its products from a supplier, but only the Apple company has the right to put its brand on the products.
Which one do you think is suitable for you?
3 votes
Why Choose White Labeling Over Private Labeling
White labeling is generally easier to do, and it will cost less to do. Private labeling will cost more because the demand for buying the product is usually higher, and it is more a thing for companies and brands that are stable. White labeling is more accessible for smaller brands. Our suggestion is to start with white labeling, and when you get big enough, consider private labeling for your brand.
Now, here are the steps you are going to have to take in order to start a successful white label business.
First Step: Choosing the Product You Want to Sell
The first step of white labeling is choosing a product. For choosing a product, we recommend going for a trendy product and brand it for yourself. You can go for any product that you like, but a more guaranteed way in terms of sales is choosing a well-selling product. Now there are some advantages and disadvantages to this. Selling a unique product that is the result of your creation is creative, but it is not for everyone, and not everyone can come up with their ideas to make and sell a product. For this reason, they will choose to sell a product that is accessible in the market. Now, what is good about choosing a product that already exists?
Pros of White Labeling
First of all, with white labeling, you can choose an already winning and selling product to sell. That way, you can be sure that you can quickly sell your product without the need for any big advertisement for the product.
You do not need a significant amount of money to start your business. Most companies will have to buy a place, hire a lot of workers and begin investing money in it until it comes to a profitable stage. White labeling does not need any of those, and you can start doing it even from your house without investing in anything.
Cons of White Labeling
Now there is one downside to selling a white label product. Usually, the people who try to enter the business of selling white products follow a trendy product. In this way, all the brands will sell one type of product, which can overwhelm the market with one product with a lot of different brands. If you are trying to sell a product that already exists, your brand can get lost among all the other competitors. As if you search through a store, you will find many of the same products with different brand names.
Some White Label Products
Here is a list of products we think might be a genuine option for you to start selling white label products:
- Coffee;
- LED lights;
- Mugs;
- Pet accessories;
- Phone accessories;
- Cosmetics;
- Exercising equipment and clothes.
Second Step: Finding a Supplier
After you choose your product, you have to find a supplier for it and choose the way you want to buy products from them. You have to choose either inventory, dropshipping, or print-on-demand based on your business. If you have a warehouse or a big space to keep your products in it, going for buying a high amount of products as inventory is a wise thing to do. If you do not have the space necessary or you think you are not going to sell a lot of products at the same time, we recommend choosing either print-on-demand or dropshipping. Most marketers believe and advise that print-on-demand is a better way compared to dropshipping in 2022.
Advantages of Having a Supplier
A noteworthy aspect of having a supplier is that you do not need to be worried about manufacturing your products because someone else is producing them for you.
When you are working with a supplier, because you bulk-order the products from your supplier, the price is usually going to be remarkably lower than the original value of the product. In that case, you can have a noticeable benefit over the sales of your products.
Where Can I Find White Label Products and What Should I Look For in 2022
There are many suppliers and manufacturers ready to sell their white label products to you, but one place you can surely find suppliers are websites such as Alibaba. You can find print-on-demand and dropshipping companies as your supplier. For example, you can also go to CafePress and use their services for putting your own brand on clothing, mugs, accessories, etc. There are many websites working in this field nowadays, and it is the easiest and best opportunity to kickstart your business. Even though suppliers take some commission off your sales, you can expect to make up to $5 000 a month and even more, depending on your suppliers, your design taste, and your audience.
Nerd Store is a Brazilian shop on Instagram that modifies and designs clothing and accessories for pop culture fans. As you can see, having started from a really small community, they are pretty big today, with almost 300K followers. There are lots of such examples all across the globe.
Third Step: Creating Your Brand (Labeling Your Product)
There is not so much to say about this step as it is self-explanatory. You can effortlessly sell your products without having to worry about making them. You can make your personal shopping experience and package them in your preferred style. Marketers can even have your desired shipping system, and you do not even need a big store or a big company to start selling your products.
You can also start labeling a product very fast. Right now, you can find the product you want to sell, find a supplier, buy the products from them, and then you can start labeling them.
Final Step: Starting to Sell Your Product
So, how are you going to compete with all the other brands and make your brand stand out?
The answer to how to not get lost among all the other brands for one product is to have a solid story behind your brand. A solid story behind your brand can be a huge difference compared to other brands out there and will help you to stand out.
Another thing you can do to give people an excuse so that they buy your products rather than some other brand is to have a different shopping experience.
One of the other things you can do is to have a faster shipment. If your product gets to customers faster, they are going to buy from you the next time. More affordable prices are also another thing to argue about when you want your product to sell better than the other competitors.
In terms of a place for selling your products, it can be anywhere. You can sell your products from your home, in a store, on a website, or on social media, and anywhere you consider possible. You can sell them on some supplier websites such as Cafepress or RedBubble.
Do you have any designing experience for creating your white label products?
1 vote
Conclusion
If you have read through our article, now you might have a good idea about how to start white labeling a product and selling it. Generally, white labeling is a low-risk high-reward job. You can comfortably begin doing without having a high amount of money. Of course, there is always a small risk in everything, but we are confident that if you can make the right choices, it will be a very profitable job.
