Anyone who was born in the late nineties or the early 2000s is aware of what TikTok is and the power that it holds in the current influencer market. Some even perceive it as the Instagram of modern times, as it is gaining popularity just as the picture-sharing app did and is one of the fastest-growing platforms in the world.
TikTok right now holds much more power than it did when it was named as music.ly and there is not much competition out there right now. This is the main reason why people get millions of views on their videos and attract a good audience. So people who are generating content regularly and coming up with good ideas are going viral overnight.
Addison Rae Easterling (@addisonre) made it to Forbes this year as she made $5 million last year. Compared to her following of more than 59.2 million, a lot of other content creators fall short. Not only is she widely popular on the app, but she even makes enough to launch her beauty line like other popular celebrities, known as, Item Beauty.
This was formerly true for Instagram as well before it was monetized and became a tool for business advertisements.
This makes TikTok a lucrative market for all those who are looking to start their journey as an influencer. The market is right now open and not saturated at all. People are looking up to content creators who can show them how it’s done.
If you are one such aspiring TikTok star, you are at the right place. We have a list of some very interesting tips on how you can make big bucks with the video-sharing app.
But before we divulge into the tips, let’s take a look at Sean Young (@seansaucetv) who has nearly half a million followers and makes $10 000 a month.
He does not only collaborate with brands to make money, but he also provides consultation services to big names in the industry on how their campaigns can go viral on the six-second video app. He was formerly very well known on Vine and now collaborates with different stars to make prank videos. His videos are pretty cool and are always fresh with never-before-discovered ideas.
Not only is he a mastermind at making videos, but he is also very entertaining and always comes up with a fresh spin on how he can make his videos worth the onlooker’s time and view. He first started with TikTok last June after the Vidcon and since then he treats TikTok as his full-time job.
However, it is genuinely not possible for your account to blow up in a day and the same was Sean’s story. His account started blowing up in about November when he made his first bucks. He expects to make $150 000 or $200 000 by the end of this year.
His golden advice to all inspiring and upcoming TikTokers is to never let yourself burn out. The average lifespan of a video is 2 days, therefore always keep up with it.
5 Tips To Make Money With Tiktok
If you are looking to make this your full-time job, then you must put in the required effort. All the examples that we mentioned above used their brains and drained their creative juices to go viral. You too can do the same by following these tips.
Influencer Campaigns
The best way to make money is to manage influencer campaigns. This might not be a new idea and has been on the block for quite some time, but it is an excellent idea to make good money without coming up with videos. Just like there are agencies to serve the Instagram influencers, you can make one help out the TikTok ones.
This essentially means that you are the middleman between content creators and the brands that want to work with them, this makes you entitled to a percentage or a commission that you earn from every deal, much like a talent agency.
From creating an agreement, managing the deal, and ensuring that deliverables are met, you will be the boss of all. You can charge a fee to manage the campaigns and make good money. Brands such as MAC and Nike are investing highly in TikTok and are hiring upcoming stars to present their brands.
TikTok is a very smart platform, which already has an influencer program built-in. Brands send in requests to collaborate with stars and they set each other up. But they charge a hefty amount. This is where you come in, you can help both the parties connect for a little less fee and make money!
Brand Partnerships And Influencer Marketing Activations
Similarly like other social media platforms, TikTok is also very famous for brand partnerships and if you are popular enough and trending on the app, brands approach you themselves to partner with you.
TikTok popularity is according to the number of views and heart reactions that you are getting. However, brands will only approach you if you fall into their niche, for example, if you are a cooking star, then your videos are about food. This means that you are more likely to attract food brands. It is important to remember that your audience is mostly between the ages of 13 to 24 years, therefore, it is best to optimize your content for them.
Chipotle is an excellent example of this, even luxury brands, such as Calvin Klien and Ralph Lauren are also in the game.
Fifteen-year-old TikToker Charli D’Amelio (@charlidamelio) showed up at Prada’s fashion show and captured content for her channel. She posted in a Prada outfit and tagged the brand in five consecutive posts. She gained so much popularity on those posts that she was able to generate 64 300 shares and 36.8 million views. This resulted in the brand hiring her for their publicity on the platform.
Loren Gray (@lorengray) is another example. She landed a deal of $2.6 million last year when her followers reached 47 million with Revlon.
Similarly, many other content creators earn more than $50k to $150k from a successful brand partnership. For a TikTok campaign to be successful, both the influencer and the brand need to have similar voices.
Create Quality Content Regularly
This goes without saying that your audience wants you to generate good content for them so that they have something to look at when they tune in. You cannot keep on producing sub-par content and expect them to stay loyal to you.
It is important to take on sponsored content but making your page cluttered with too many advertisements will be your one-way ticket to failed stardom.
Don’t copy someone off or rip off ideas of the internet. Being original is the only way to succeed!
Sell Merchandise
If you have already established good support on your TikTok, then you can start selling merchandise on some eCommerce stores, such as Shopify and Etsy. The best part is that you already have a platform to hype up your brand and advertise it.
By doing so, you are creating a sense of exclusivity among the followers, since they are the only ones who will visit your store to get the products. They can buy and wear the t-shirt or use the mug to feel special in a way that non-TikTokers do not have access to.
However, the first step towards selling and producing merchandise is to build a good enough following and a loyal community who wants to buy the products. Live streaming over the app can encourage the customers to be loyal and buy from you.
You can also create videos to sell any type of merchandise, such as craft material if you are a DIY account or cooking equipment if you are a cooking account.
Remember that your audience is there to watch content, so if you bombard them with Ads, it will most likely drive them away. You need to make it attractive so that you can attract the crowd with it. This is easier to do with some verticals than others.
You can use print on demand drop-shipping services to export the products!
Cross-Promote on Your Other Social Networks
Most influencers are known for their success on social media, therefore, they usually do have a reasonable following on all platforms. Being on TikTok means that you are already familiar with the video-making process. Therefore, you have the perfect opportunity to cross manage your platforms.
You can build up an audience for a potential live stream and promote all your channels on it.
Conclusion
While you can earn big money on the app, it does require a lot of hard work and elbow grease on your part. Just like there is no free lunch, there is no free popularity as well. All TikTok stars that are now earning in millions were exactly where you are right now. Therefore, waste no time in taking the plunge today and start creating content.
Do you think TikTok is the future of marketing?
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