Why do Facebook Ad Accounts need to be warmed up? Let’s face it: in 2020 people mainly trust personal accounts with history and grain of humor. By warming up we mean showing those real-person activities from Ad Account.
The role models of 2021 are social-media influencers. They create content daily and business accounts should follow this example.
It comes without saying that posts should be original and creative. Filling content with pictures, videos, feelings can help to make people react to them. Here are some topics which can be relevant and can respond to people’s interests in 2021:
The next strategy is adding friends. The important thing here: don’t aggressively add 1 000 people per minute as if it was the last day of the world. Carefully add friends, like, and comment on their posts, chat with them. Don’t forget to fill in the account info as well.
Those recommendations can be useful during the first days. When you introduce the promotion, don’t hesitate to keep doing all things mentioned above. The profile should also rest for 5-6 hours per day, while 24/7 work can be suspicious.
Another suggestion is Facebook video ads.
51% of B2B marketers prioritize creating visual assets for their content marketing strategy.
In 2021 people mainly prefer video-content, so creating some flamboyant advertisements in GIF or video format would be highly beneficial. If we focus on methods of social-influencers again, we can notice that talking videos, infographics, short funny videos, and memes are on top of their fame nowadays. Business accounts should also implement such an approach.
Infographics are shared 3 times more than any other visual content on social media.
By 2021, 80% of the world’s internet traffic will be video.
More than 500 million Facebook users watch videos on Facebook every day.
Duplicating message via your Facebook ads and email marketing is twice as productive. But we need to deserve access to such private information like an email address. Here come lead magnets — incentives that marketers offer to potential buyers in exchange for their email address or other contact information. Those could be guides, checklists, coupons, etc. with easy access and instant gratification.
With the installation of Facebook pixel, you can target people who have recently visited your site. This way, they will get some additional entertaining content from Facebook page.
The Facebook pixel is code that is placed on your website. It collects data that helps you to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. It works by setting and triggering cookies to track users as they interact with your Facebook ads and your website.
You will need to choose an option for installing your pixel code. You can use a Tag Manager plugin to install the pixel. Or you can copy and paste the pixel code manually.
Every ad account gets to use one pixel by default. There are two key sections to the code: the pixel base code and the event code. The base pixel code records all the traffic to your site. Event codes are additional pieces of code that you can apply to different pages on your website under the default pixel code, enabling you to monitor certain activities on certain pages.
Here is a nice example of Facebook pixel use. AdEspresso uses Facebook pixel to check the optimization of campaigns. AdEspresso experimented to test the four forms of campaign optimization most widely used: conversions, link clicks, engagement, reach. Their goal was to find out how key metrics such as cost per click and cost per lead impact those different types of optimization.
They figured out that the cost per lead to be more than three times greater for optimizing connection clicks than for optimizing conversion.
Facebook believes in trustable accounts only, that is why it is extremely important to warm up your ads. Make original posts, create personal content or even install a Facebook pixel. By following those steps, it is really possible to run a successful and interesting Facebook Ad Account.