Alex Hormozi is a successful businessman who has found a way to make his company work better. He uses artificial intelligence (AI) in many parts of his business. AI is a type of computer technology that can learn and make decisions, much like humans do. Hormozi uses AI to help with sales, content creation, and day-to-day business operations.
Hormozi's company has seen big improvements since starting to use AI. In some areas, work gets done 40% faster than before. This means that for every 10 hours of work they used to do, they now finish in just 6 hours. This extra time allows Hormozi's team to focus on more important tasks that only humans can do well.
AI helps Hormozi's business in several ways. It makes personalized videos for potential customers, writes follow-up emails after sales calls, and even helps create training videos for new employees. AI also assists with scheduling meetings and taking notes during discussions.
By using AI, Hormozi has given his company an edge over others in his field. His teams can work faster and smarter, allowing them to serve more customers and grow the business. This article will explain in detail how Hormozi uses AI in different parts of his company, and why it's been so helpful.
Alex Hormozi
Making sales easier
Hormozi's team has revolutionized their sales process using AI, particularly in creating personalized videos and writing follow-up emails. A key tool in this process is Compose.ai, which automates email follow-ups. In the past, making individual videos for each potential customer was a time-consuming task. Salespeople would spend hours recording separate videos, which was not only tiring but also limited the number of customers they could reach out to in a day. Now, with the help of AI, this process has become much more efficient.
The team now creates one main video that serves as a template. They then use an AI tool that can modify this video for each customer. The AI adds personal touches, like including the customer's name or mentioning their company. This way, each customer receives a video that feels tailor-made for them, even though the core content remains the same. This personalized approach has proven highly effective. More potential customers are watching these videos and agreeing to sales meetings. The sales team saves countless hours, and customers feel valued because the video addresses them directly.
The impact of AI on email follow-ups has been equally impressive. Before AI, writing follow-up emails after sales calls was a major time sink. A salesperson might spend up to 20 minutes crafting each email, ensuring it reflected the conversation accurately and addressed the customer's specific needs. For a busy salesperson handling multiple calls daily, this could add up to several hours spent just on writing emails.
Now, AI handles much of this work. After a call, the salesperson provides some basic information about the conversation to the AI tool. This might include key points discussed, any concerns the customer raised, or specific products they showed interest in. The AI then generates a personalized email based on this information. The salesperson quickly reviews the email, makes any necessary tweaks, and sends it off. This process takes just a few minutes, compared to the 20 minutes it used to take.
The time saved through this AI-assisted email writing is substantial. Hormozi's sales team reports saving about 25% of their work week – equivalent to freeing up an entire day. This extra time is invaluable. Salespeople can now focus on having more conversations with potential customers, refining their sales strategies, or working on closing important deals. The result is a more productive and effective sales team that can handle a larger volume of work without burning out.
Personalized AI Videos
Creating better content faster
Hormozi's team uses AI to make content creation easier and quicker. They focus on two main areas: turning written words into speech and making picture and video editing faster. A key innovation is their use of Resemble.ai to generate audio versions of emails and tweets. They can even use these AI-generated audios in the post-production of their videos, adding a new dimension to their content.
Before AI, if the team wanted to make an audio version of a blog post or add a voice to a video, they had to hire someone to read it. This took a lot of time and money. Now, they use an AI tool that can read text out loud. The team types in the words, and the AI creates a sound file that sounds like a real person talking. They can even choose different voices for different types of content.
This AI tool helps the team make more types of content. They can easily make podcasts from written articles or add voices to videos. They can even make audio versions of emails for customers who like to listen instead of read. This means they can reach more people in different ways.
AI has also made a big difference in how the team edits pictures and videos. For image editing, they used Runway.ai. In the past, simple tasks like removing something from a picture or changing the background took a long time. Now, AI tools can do these jobs in seconds. This means the team can make more pictures and videos look good in less time.
For videos, they use Descript, which transcribes videos to quickly locate specific sections using words.This helps them find specific parts of a video quickly. Before, they had to watch the whole video to find what they needed. Now, they can search for words and jump right to that part of the video. This saves hours of work.
With these AI tools, Hormozi's content team can do much more work in less time. They can make more pictures, videos, and audio content for social media, ads, and customer messages. This helps keep the company's message fresh and interesting.
Joe Rogan and Steve Jobs AI-Generated Podcast
Training workers better
Hormozi uses AI to help teach his workers new skills. A standout feature is their use of Colossyan.ai to create onboarding videos with AI-generated avatars.This has made training easier, faster, and better suited to each worker.
Making training videos used to be hard work. The company had to write a script, find people to be in the video, film everything, and then edit it. If something in the business changed, they had to make all new videos. This took a lot of time and money.
Now, they use AI to make training videos. They write down what they want the video to say. Then, an AI tool makes a video with a computer-made person explaining things. If something in the business changes, they just change the words. The AI then makes a new video automatically. This saves a lot of time and helps keep training up to date.
But AI doesn't just help make videos. It also helps each worker learn in a way that works best for them. When a worker starts learning something new, the AI asks them questions to see what they already know. Then, it gives them lessons that focus on what they need to learn most. If a worker already knows something, the AI moves on to new topics. If they need more help, the AI gives them extra practice.
The AI can also answer simple questions that workers have. If a worker forgets something from their training, they can ask the AI instead of having to find their boss. For harder questions, the AI tells the worker who in the company can help them.
This AI helper keeps track of how each worker is doing. If it sees that someone is having trouble with something, it can give them more help. It can also tell managers which workers might need extra support.
Using AI for training has made Hormozi's workers learn faster and remember more. Because the training always has the latest information, workers know they're learning the most current way to do things. Workers also like this way of learning because it feels made just for them.
By using AI to teach workers, Hormozi has made a training system that works better for everyone. It saves time and money, and it makes sure workers always know the latest and best ways to do their jobs. This helps the whole company work better and stay ahead of other businesses.
Colossyan Employee Onboarding
Finding good workers
Hormozi's company uses AI to help find and hire the best people for jobs. Hormozi's team uses Tavus for personalized outreach to top talent using Hormozi's digital twin, targeting high performers who aren't actively seeking new jobs.This has made the hiring process easier and more effective.
In the past, finding good workers was hard. The hiring team had to look through lots of job applications and resumes. They spent hours trying to find people who might be good for the job. Now, AI helps with this task.
The AI tool looks at all the job applications quickly. It can spot people who have the skills and experience the company needs. This saves the hiring team a lot of time. They don't have to read every single application. Instead, they can focus on the best candidates that the AI has found.
But Hormozi's team doesn't just wait for people to apply for jobs. They use AI to find good workers who already have jobs elsewhere. The AI looks at information that's available online, like LinkedIn profiles. It finds people who have the skills the company needs. Then, it helps send personalized messages to these people.
These messages are special because the AI makes them sound personal. Each message mentions things about the person's work history or skills. This makes people more likely to respond, even if they're not actively looking for a new job.
When it's time for job interviews, AI helps too. They also use Otter.ai to automate interview notes, saving recruiters 10-15 minutes per interview. During video interviews, an AI tool listens and takes notes. It writes down important things the job seeker says. This helps the interviewer focus on talking to the person instead of writing notes. After the interview, the AI can even suggest good questions to ask in the next interview.
The AI also helps make sure the hiring process is fair. It looks at the words used in job adverts to check if they might accidentally put off some groups of people. This helps the company attract a wide range of candidates.
Tavus Digital Twin
Making daily work easier
Hormozi's company uses AI to make everyday work tasks simpler and quicker. A key tool in this process is Fireflies.ai, which attends meetings and takes notes. This helps everyone in the company do their jobs better.
One big way AI helps is with meetings. In many companies, people spend a lot of time in meetings. Sometimes, they forget what was said or agreed upon. Hormozi's team uses an AI tool that joins meetings and listens. It's like having a really good note-taker in every meeting.
This AI tool writes down everything that's said in the meeting. After the meeting, it sends everyone a summary. The summary includes the main points discussed, decisions made, and tasks people agreed to do. This means that even if someone couldn't come to the meeting, they can quickly catch up on what happened.
The AI can also spot patterns in meetings over time. It might notice that certain topics keep coming up, or that some meetings tend to run long. This information helps managers make meetings more useful and less time-wasting.
Another way AI makes work easier is with scheduling. In most companies, setting up meetings can be a headache. People send lots of emails back and forth trying to find a time that works for everyone. Hormozi's company uses an AI tool that handles this automatically.
When someone wants to set up a meeting, they tell the AI tool. The tool then looks at everyone's calendars and finds times that work for all. It can even consider things like making sure people have breaks between meetings. This saves a lot of time and stops the flood of scheduling emails.
The AI scheduling tool is smart in other ways too. It learns when people are most productive. For example, if someone does their best work in the morning, the AI tries not to schedule meetings for them at that time. This helps everyone work when they're at their best.
AI also helps with everyday tasks like answering emails or finding information. There's an AI tool that can sort through emails and highlight the most important ones. This helps people focus on urgent messages and not get overwhelmed by their inbox.
When workers need to find information, they can ask the AI. Instead of searching through lots of documents or bothering coworkers, they can ask the AI tool. It quickly finds the right information from the company's files and databases.
Conclusion
All these AI tools working together make a big difference. People spend less time on small, annoying tasks. They have more time to do important work that needs human skills like creativity and problem-solving. Meetings are more useful, schedules work better for everyone, and it's easier to find information.
By using AI for these everyday tasks, Hormozi's company runs more smoothly. Workers are happier because they're not stuck doing boring jobs that AI can handle. They can focus on work that's more interesting and important. This makes the whole company more effective and helps it do better than other businesses that don't use AI in these ways.
