Arib Khan has scaled two companies to impressive heights, raking in millions in revenue. Check out our previous case study to see his incredible achievements. But what’s his secret? It's all about one thing: distribution. And not just any distribution — getting your product in front of a massive audience fast.
Arib Khan
Let's break down Arib’s playbook for scaling SaaS companies and how you can apply it to your own business.
- Distribution edge
Arib’s success boils down to one core idea: distribution edge. What does that mean? It’s having a reliable way to get your product in front of a massive audience before you even start building it.
For Arib, distribution is everything. He won’t even think about building a product unless he’s confident he can get 1 million page views in the first 90 days. Why? Because attention is the new currency. If you can capture it, you can convert it.
Take Musicfy.lol, for example. This tool has grown to 4.1 million users and pulls in around $170,000 per month.
Or Crayo.ai, which went from $0 to $300,000 per month in just six months, powered by influencer marketing alone. In July 2024, they banked $330,000 in cash.
But here’s the kicker: Arib didn’t just build these products and hope people would come. He made sure he had a way to get them in front of millions of eyes from day one.
Example: The Instagram friend with 1 million followers
Imagine your friend runs an Instagram page about boxing with 1 million followers. If you partner with them, boom — you’ve got a distribution edge in the boxing niche. You can now launch a product that speaks directly to that audience.
- Distribution over product: Sell dirt, if you can market it
Once you’ve nailed down your distribution edge, then you can start thinking about the product. Arib’s philosophy is simple: "You can sell dirt if you can drive a million views to it."
Think about it. If you have access to a massive audience, the product almost becomes secondary — at least initially. Of course, for SaaS products, which naturally have higher conversion rates, having that distribution advantage can supercharge your growth.
Take Crayo.ai, for example. Arib partnered with Musa Mustafa, a well-known video editing influencer. By leveraging Musa’s following, Crayo quickly gained traction and scaled to $300,000 per month in revenue.
And here’s the best part: Arib didn’t stop there. He took the early profits and reinvested them back into more distribution and marketing. For Musicfy, he pays around 35 Instagram accounts to post daily promotions, spending less than $5,000 per month. This consistent push has led to steady 10-15% monthly growth over the past year.
- The Michael Jordan effect: Go big or go home
When it comes to influencers, Arib doesn’t mess around. He advises going after the biggest fish in the pond — what he calls "The Michael Jordan Effect."
Think about it like this: getting Michael Jordan to wear your sneakers instantly boosts your brand’s credibility. The same goes for influencers. If you can land a major influencer in your niche, their endorsement will not only bring visibility but also attract smaller influencers and users. It’s a ripple effect.
For Crayo, partnering with Musa Mustafa wasn’t just about his follower count — it was about the signal his endorsement sent to the entire video-editing community.
Musa Mustafa — Instagram Profile
Arib recommends offering equity or partnerships to secure these big names, ensuring their commitment to your long-term growth.
- Reinvest, reinvest, reinvest
Arib’s growth strategy doesn’t stop at the first sale. He’s all about reinvesting profits to fuel further growth.
His mantra? Turn every dollar into two. Once you start making money, your focus should be on scaling up your distribution. Whether that’s through more influencers, paid ads, or other channels, the goal is to keep that flywheel spinning.
For example, after hitting initial revenue milestones with Crayo and Musicfy, Arib funneled those profits back into influencer marketing and other distribution channels. This compounding effect is what allowed both companies to hit a combined $7.5 million in annual recurring revenue (ARR).
- Long-term strategies: SEO and affiliate marketing
While influencer marketing is Arib’s go-to for rapid growth, he’s no one-trick pony. He knows the importance of building a foundation for long-term growth, which is why he also focuses on SEO and affiliate marketing.
For Musicfy, Arib implemented programmatic SEO and daily blogging. The result? 3,000-6,000 new signups every day from search traffic alone, thanks to high-value keywords like “AI Drake” and “AI SpongeBob.”
And don’t sleep on affiliate marketing. Arib believes that recommendations from friends are even more powerful than those from influencers. That’s why incorporating affiliate programs into your strategy can help sustain growth long after the initial influencer buzz dies down.
- Case Study: Study Potion
Arib’s growth framework isn’t just theoretical — it’s proven. Take Study Potion, for example.
He acquired a struggling flashcard tool called Flash Cardify, which had only $68 in monthly recurring revenue (MRR) and less than $500 in lifetime revenue. After rebranding it as Study Potion, Arib plans to leverage his network of education influencers to scale it using the same influencer-first strategy that worked for Musicfy and Crayo.
Conclusion
Arib Khan’s approach to SaaS growth is all about speed and aggressive distribution. By focusing on getting his products in front of massive audiences quickly — through influencers, partnerships, and smart reinvestment — he’s been able to achieve explosive growth.
Combining influencer marketing with long-term SEO and affiliate strategies, Arib has created a blueprint for scaling SaaS companies that’s both replicable and incredibly profitable.
In fact, between Musicfy and Crayo, Arib’s companies are now generating a combined $7.5 million in annual recurring revenue (ARR).
Musicfy and Crayo combined have $7.5m ARR
So, if you’re looking to scale your SaaS, take a page out of Arib’s book: distribution first, product second, and always reinvest in growth.
