Hello! Today, we're sharing a case study from Alex, the team leader of the AdHive Media Buying Team. They specialize in affiliate marketing and making money through online traffic.
In this case study, they'll discuss how they promoted weight loss products in France, Germany, and the USA using Facebook. If you want to learn more about product promotion and money-making in general, please visit our Telegram channel.
Campaign Period: May 5, 2023, to May 26, 2023
Affiliate Network: AdHive
Traffic Source: Facebook
Offers: KetoExplode, Farmers Garden CBD
Geos: France, Germany, and the USA
Expenses: $374 550
Revenue: $565 575
Profit: $191 025
ROI: 51%
Offer Selection
The media buyers from the Adhive team conducted a small split test and selected a few offers targeting financially stable geos. People in these countries are health-conscious and often consume dietary supplements. The fact that these supplements come in the form of sweets makes them more appealing.
These products have become somewhat iconic, thanks to Instagram influencers' advertising. Therefore, they decided not to use pre-landers, placing order forms directly on the landing pages' first slide. This minimized the conversion path for those familiar with the product, while detailed information was available below for others.
The second offer was promoted on a smaller scale, and it's a weight loss product that is very similar in essence to dietary candies for the European market.
Traffic Monetization
AdHive’s media buying process is substantial and self-sufficient. They create most of what they need themselves, including the farms for traffic monetization. In this case, they used two-week-old GE and FR farms with seasoning, as well as USA auto-regs. Each farm manager handled 5-10 auto-reg accounts and launched campaigns automatically.
Additionally, using the right payment systems is crucial. The success of the campaign depends on unique bins that can help avoid launch issues. Unfortunately, they couldn't disclose more information here as they use private payment systems.
Creatives
As mentioned earlier, thanks to the brand's strong recognition, the media buyers didn't focus extensively on creatives. Here are a couple of creatives they used:
They even tried creatives based on reviews:
Results
In less than a month, the media buyers successfully grabbed the attention of the target audience and began scaling their campaign. Naturally, the ROI decreased by the middle of the campaign period, but the overall profit was still substantial.
Here are some screenshots of the statistics:
At the time of writing this case study, the revenue reached $565 575 with expenses totaling $374 550, resulting in a profit of $191 025, part of which covered the costs of farm expenses.
Conclusion
A product that offers an easy solution to a complex problem will always find its audience. With a systematic approach to offer testing and the search for new combinations, it's possible to discover 2-3 profitable campaigns per month.
However, finding them is much more challenging now than it was 2-3 years ago. Thank you all for your attention. Cheers to profitable campaigns!
