We're excited to share an incredible case study from the media buyers of the Arbita marketing team. They ran a super successful campaign using Facebook ads to promote a gambling offer in Brazil, and they got a whopping 17 837 people to sign up and make deposits! The best part is, they made way more money than they spent, with a 90% ROI! This is a really interesting case study that shows how smart strategies and hard work can lead to big success in affiliate marketing. And guess what? Any other affiliate marketing team can do it too! So, let's get inspired and start brainstorming some awesome ideas for our own affiliate marketing campaigns!
Campaign details
Vertical: Gambling (Slots)
Offer: Brazino
GEO: Brazil
Traffic Source: Facebook + Apps
Number of Deposits: 17 837
ROI: 90%
Period: February-October 2022 (Offer still running gradually)
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Let's dive into this article...
It's no secret that using Facebook, combined with Android apps to promote gambling offers, is one of the biggest, and most stable ways for affiliate marketers to make money right now. Selecting the right GEO (geographical location) is crucial, and Brazil is one of the most scalable, growing, and competitive GEOs for gambling offers at the moment.
The unique characteristics of the Brazil GEO show that you can buy large volumes of traffic and get deposits at very rates, however, the campaigns for such offers usually tend to die out quickly.
Finding a gambling offer that can convert traffic effectively and provide consistent results in a long run can be challenging in Brazil, but the team at Arbita found long-term success with the Brazino offer.
Offer Selection
Initially, within the GEOs where the Arbita team regularly runs campaigns, they constantly test dozens of new offers. Earlier last year, they started working with the Brazino offer.
They adjusted their ad budget periodically based on the profitability of the offer, and they were able to quickly ramp up the traffic volumes as Brazino's team understands the dynamics of Facebook and has an affiliate department that communicates in the same language as other affiliates running their offer.
Traffic Sources
In this case study, the media buyers at Arbita focused solely on Facebook and Android apps as the main traffic sources. They also tested this offer on contextual ad traffic sources as well, but they didn't achieve significant volumes there, so there's not much to discuss.
Campaign Strategy
Brazil is not the most stable GEO in the world, and there are always fluctuations in payment rates from many offer providers, so the affiliates needed to closely monitor the trends and scale their campaigns on days (and even hours) when payment per deposit rates were favorable.
Additionally, sometimes a new competitor enters the market and aggressively buys a lot of traffic, leading to higher costs per install in the auctions on the traffic sources.
This case study demonstrates that the success of the media buyers at Arbita was not just luck, but rather a result of consistently working with this product for over 6 months and adapting their strategies accordingly.
A crucial part of their strategy also includes finding payment solutions with minimal holds to avoid tying up large turnovers, enabling them to maximize their profits in a short period of time.
“The majority of our traffic volumes came from Mybrocards, Leading Cards, and Revolution payment solutions.”
Ad Creatives, Landing Pages, and Other Campaign Funnel Elements
When it comes to creatives, the Brazil GEO responds well to various approaches such as news, interactives, and spinning wheels. With a population of 215 million, Brazil offers a sustainable market that doesn't burn out quickly, allowing for extended longevity of creatives that can run for even a month without negatively impacting the campaign’s results.
At Arbita, they produce creatives in-house with their team of designers, without relying on spy tools. In fact, they regularly publish free, relevant creatives multiple times a week, along with reviews on effective approaches in various niches and verticals of affiliate marketing on their Telegram channel, especially in the creatives for the gambling niche.
You can download these creatives for free and use them in your test campaigns, or customize them to create unique variations that suit your needs. For more information about Arbita Studio, you can visit their Telegram channel @arbitastudio.
Although they do send some traffic directly to the offer registration page without using a landing page, they have consistently observed higher EPC (Earnings Per Click) from the "spinning wheel" landing page approach.
“In our experience, we have found that sending most of our traffic to one landing page and not making frequent changes can yield positive results.”
Here are examples of the winning creatives:
Here is the winning landing page:
Here is the registration page for the offer:
Facebook Ads Media Buying Techniques
When it comes to launching affiliate marketing campaigns on Facebook, it's crucial to keep the average cost per installation (CPI) low, ideally at $0.8 or below. To achieve this, it's recommended to allocate a significant ad budget when launching with new ad accounts, which can get you typically up to 30-50 registrations, on a high-converting offer with strong back-end monetization.
Once the ad accounts are active, they will continue to generate revenue until they are stopped manually or until one account has spent between $200 to $400. If any issues arise, they are usually related to payment problems on the offer side, which can be addressed by monitoring the decline in revenue and taking the necessary actions accordingly.
The media buyers from Arbita always monitored their ad accounts and campaign ad spend and reacted accordingly.
The normal ratio of registration to deposit for Brazil is 6 to 1. Whenever it deviated from that to 14 to 1, then they would reduce the ad spend to the minimum and wait for it to recover. To minimize costs during scaling, they also set up auto-rules for such situations, so as not to incur large costs when scaling.
They set 2 auto-rules:
- The price of each install should be no more than $1.
- The price of each deposit should be no more than $20.
In addition to working with these Facebook techniques, they also used their own farmed accounts registered in Ukraine, along with an anti-detect browser called Indigo.
Conclusion
Brazil continues to be a profitable and intriguing GEO for affiliate marketers. The team at Arbita was able to generate 17 837 deposits on the Brazino gambling offer in Brazil. However, the biggest challenge with working with the Brazil GEO lies in finding a converting product and a working model that benefits both the advertiser and the arbitrage team.
In Tier-3 GEOs like Brazil, achieving good profits requires casting high volumes of traffic, which in turn requires maintaining traffic quality. It's important to understand that it's not just about sending traffic and finding the most profitable campaign, but also testing different approaches and ensuring the quality of traffic on the product side to keep the offer owner satisfied.
Between 2022 and 2023, we have received several successful case studies from affiliate teams that you can find in our case study section and we'll be sharing more soon.
