Today, we're excited to present a case study from Albert, who serves as the team lead at the Gipsy Land agency. In this study, Albert will dive into how, using the example of a single developer, they managed to generate $132 822 in revenue from April 1st, 2023, to May 31st, 2023.
Additionally, he'll share a valuable promotion strategy and fundamental ASO techniques to help your application achieve better indexing and faster ascension to top positions, ensuring that you can reap the benefits of your target keywords.
Let's dive into the article and learn about Google Play promotion strategies using App Store Optimization.
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Brief Analysis
First and foremost, we need to determine the GEO and the keyword we want to target. Let's consider everyone's favorite, Brazil. We'll take the keyword "Plinko" and drive traffic to this slot (I also recommend targeting a specific slot or brand when you have a small app volume — it will yield better results than cross-promotion). Once we have decided on the "GEO/Keyword" combination, we need to study the search results. Go to the Google Play search results and evaluate your strengths. Pay attention to factors such as:
- App age; for example, if the apps were released 12 months ago and occupy specific positions.
- Number of installs.
- Approximate number of apps for the keyword.
- Determine if the traffic is organic or mixed.
- Assess app turnover (how quickly the rankings change/refresh).
- Check competitor character count and semantics.
- Evaluate the ASO optimization of competitor apps (analyze text, reviews, and graphics, pay attention to the package name and developer name).
This brief analysis will help you estimate the number of installs needed to get your app to the top (on the first screen of the device) and calculate advertising expenses. You can also inquire with the advertiser about the ASO traffic conversion and understand how quickly your app will start paying off, allowing you to earn millions!
Semantic Core Gathering, Design, and Preparation
After you have assessed the competition and budgeted accordingly, you need to use ASO tools to gather your semantic core. I recommend using well-known services, as there are many, but I do not recommend relying on just one, as frequency and keywords vary from service to service. Gather semantics based on two services. Take five competitors from the top five and see the keywords they are indexing. I suggest selecting both high-frequency and medium/low-frequency keywords. Do not trust the services 100%. Often, a keyword with low traffic can perform well, but you will only find out if you rank it in the top 1.
Next, pay attention to Google Play suggestions. Open the Brazilian search results and see what Google Play suggests when you start typing your keyword "Plinko."
Write down, and sort everything by traffic, and your semantics is ready. Go to the copywriter with a prepared brief.
The next step is to create the design. We examine our competitors and provide a design brief to the designer. Here's an example of the design of our application that is being promoted to the top:
Development of the App
We need to develop the app. This is one of the most crucial factors for success. To test a single keyword, I recommend creating three apps. It is also desirable to have different cloaks and different development engines. For example, you can build one on Unity and Android Studio and use different cloaks for each app.
Once everything is ready, the next step is to purchase a console or farm it independently and upload the app. The console must be of the highest quality, and I do not recommend saving money on this. The average cost of a console on the market is $100-110. Upload the app and wait.
After your app is published on Google Play, let it sit for 3-5 days, and then gradually start promoting it to the top. The service I use for promotion is aso-gen.com. In general, it offers an excellent combination of price and quality on the market. On the 4th day after the app is published, check its indexation - how many keywords from our semantic core have been indexed. If the competition for the keyword is very high, and the main keywords are not indexed, I recommend making direct installs for the app for 2 days (20 on the first day, 30 on the second day). Additionally, you can purchase reviews for these 2 days with keywords that did not make it to the index. 3-5 reviews per day should be sufficient.
Then, create a plan to buy motivated traffic and start buying it on aso-gen.com. It's advisable to gradually advance your semantics. For example, take 1-2 high-frequency keywords and 2-3 medium/low-frequency keywords and promote them for 3 days. What's convenient in aso-gen.com is that you can set the number of installs for each day.
The screenshot above shows the purchase of motivated traffic for the first day. On the second day, we add 50 installations to each keyword, and on the third day, we also add 50 installations to each keyword from the previous day. An example of one keyword:
Day 1: Plinko – 200
Day 2: Plinko – 250
Day 3: Plinko – 300
The second screenshot shows how each of our launched campaigns will be displayed in Asogen. You can track the number of completed installations and other important details.
On average, it takes 5-10 days to get the application to the top (the first screen of a smartphone).
Conclusion
The numbers are in front of you. We achieved this result using multiple brands and slots. The apps are unique and written on different platforms. We used different cloaks and different promotion strategies based on our analysis. One of these slots we used is Plinko.
We entrusted our traffic to our reliable partner, Alfaleads. I'm attaching screenshots from this affiliate program.
April:
May:
Conclusion
In conclusion, Albert says that if you want to get into ASO, you need to prepare an adequate budget. Continually evaluate the store situation adequately; this will help you avoid a large number of mistakes.
