In this breakdown, we'll delve into a successful case study featuring the advertising campaign of a bookmaking company. The team at Mega Pari shared the details of their campaign, showcasing creatives, detailing the workflow stages, and substantiating it all with real figures. For more motivating case studies, check out our Telegram channel.
Affiliate Program: Megapari Partners
Offer: Megapari Bookmaker
Payment Model: RS 50% (admin fee 0%)
GEO: Uzbekistan
Traffic Sources: YouTube, Telegram, online cinemas Daxshat, Asilmedia, Uzmovi
Spent: $500
Earned: $3 964
Profit: $3 464
ROI: 692.8%
Traffic Campaign Period: 01.11.2023 — 30.11.2023
These are the key metrics of the case, and let's dive into them in more detail.
Offer and Payment Model
For each GEO and source, Megapari Partners offers separate offers with the possibility of rate revision based on the campaign results. They chose to use the Megapari bookmaker offer after coordination with a personal manager, and the deal details appeared in their dashboard.
The affiliate program operates on various payment models:
- RS (Revenue Share)
- CPA (Cost Per Acquisition)
- Hybrid
- Fixed + deal
They opted for revenue share, where the affiliate earns 50% of the amount spent by the user. For the campaign, they selected a limited time frame: precisely one month from November 1 to November 30, 2023.
Funds can be withdrawn weekly or monthly at the choice of the webmaster. Initially, funds are transferred to the bookmaker’s gaming account, and then the affiliate withdraws the funds from the gaming account using any convenient method. The minimum withdrawal amount is $30.
Geo and Target Audience
Megapari Partners operates in all GEOs allowed by the Curacao license. They recommend paying special attention to Tier-2 and Tier-3 countries as they show the best conversion rates. From the list, Uzbekistan was chosen for this campaign due to specific reasons:
- 60% of the population is aged 15 to 54.
- More than half of them are financially capable men.
- The financial situation prompts users to seek alternative income methods.
For the bookmaker’s offer, this demographic aligns well, and the focus was on males aged 21-45.
Traffic Sources and Creatives
Megapari accepts traffic from most standard sources: contextual advertising, websites, influencers, banner ads. Brand traffic is not accepted, but there are no restrictions on other types of traffic.
To determine which sources work for the specific offer, tests were conducted, tracking results using the reporting system and metrics within the affiliate platform. Tests showed that all combinations were performing well, so they continued the campaign on those sources.
Key sources used in the campaign:
- Pre-rolls in online cinemas Daxshat, Asilmedia, Uzmovi
- YouTube streams with a link to Telegram
- Telegram channel advertising
- Advertising on a sports YouTube channel
Most leads were generated during the evening in online cinemas. Each movie had a pre-roll in the player, which could only be closed after 7 seconds of viewing.
Creatives were prepared by the Megapari Partners design team based on the bookmaker's request, and they used the ready product in their campaign.
The same creative was used on YouTube and in cinemas. It featured an image with football players and a text description of the bookmaker, bonuses, promo codes, and bets. A male voiceover, accompanied by energetic music, reiterated the text in the image and mentioned the bookmaker twice: at the beginning and end of the ad.
While Uzbekistan residents speak both Russian and Uzbek, creatives were exclusively transmitted in the Uzbek language on Uzbek-language resources to enhance the loyalty and trust of the target audience.
The affiliate program managers were praised for their multilingualism and experience in gambling and affiliate management. They could assist with any request, including language barriers, at various stages.
Final Results
They spent $500 on advertising on online cinemas and the YouTube channel and earned $3,964 in a month.
Profit: $3,464
- (Profit = $ ,964 revenue - $500 expenses)
ROI: 692.8%
- (ROI = (Profit / Expenses) * 100% = (3464 / 500) * 100% = 692.8%)
Ultimately, the profit exceeded the expenses by more than six times in a month, indicating that the combination was effective and could be used for future campaigns.
Conclusion
The tactics worked well because they carefully selected the GEO and target audience for the offer. The creatives resonated with the audience in their language, and they used multiple sources for the campaign. The Megapari Partners managers played a crucial role in guiding the campaign.
We conducted preliminary tests and, using metrics and reports within the affiliate program, assessed how well the combinations were performing. Online cinemas emerged as the most successful sources for the bookmaker’s offer. As a result, with an expenditure of $500, we achieved a profit of $3 464.
