Kasra Dash is an experienced SEO professional and affiliate marketer who has spent many years working in the industry. During this time, he has built a collection of over 650 active affiliate websites, across different niches. What makes Kasra stand out is his unique and innovative approach to achieving success online. In this article, we will explore Kasra's journey as an entrepreneur, the important lessons he has learned along the way, and how his strategies have evolved over time.
Kasra's journey began when he started working as a web developer. It was during this time that he discovered the world of SEO affiliate marketing. As he continued to grow in his career, he embraced advanced AI tools to automate the creation of content on a large scale, which further propelled his success. Kasra's story provides valuable insights for marketers who are looking to improve their skills and achieve remarkable results.
This article shares Kasra's thoughts on a variety of topics, including building niche authority sites, monetizing them with offers from affiliate networks, optimizing link-building strategies, and more. With a portfolio of over 650 websites, Kasra's wisdom is definitely worth paying attention to.
Kasra Dash
Getting started in SEO
Kasra's journey into affiliate marketing wasn’t planned. He was working as a freelance web developer when he was assigned the task of creating an e-commerce website for a client. However, when the website failed to generate the expected sales, he realized that simply building a technically sound website wasn't enough.
He explained, "I spent about 5-6 months building the website, got paid for it, and then the client came back after a week or two asking why there were no sales. That's when I realized I needed to focus on driving traffic and conversions, not just making the website look good."
This experience made it clear to Kasra that success in the online world goes beyond coding skills. He decided to dig deeper into search engine optimization (SEO) in order to improve his website's rankings and attract more leads.
To develop his skills, Kasra joined an established SEO agency while continuing to work part-time on website development. This allowed him to refine his abilities while also exposing him to a wider range of clients in various niches. It opened his eyes to the potential of making a lot of money if he replicated the entire business model for himself.
Finding niche opportunities
As Kasra observed how the clients of his agency were making profits through a "rank and rent" model, where they built optimized websites and then leased them to local businesses, he saw an opportunity. He joined forces with an experienced partner who was already running such operations to increase their collective efforts.
He explained, "I met one of my current business partners who was already heavily involved in ranking and renting websites. We decided to team up, and now we have around 650 websites covering various niches."
They started by focusing on easy targets, such as local niche services. Their strategy involved fully optimizing websites to cater to specific keyword searches before renting out the high rankings. By addressing the specific needs of users in a detailed manner and gradually building authority on specific topics, they were able to achieve strong positions in search results.
Kasra emphasizes the importance of deep specialization in specific niches or locations rather than trying to rank more broadly. For example, they would thoroughly cover all aspects of air fryer accessories before expanding their rankings to include general air fryer keywords.
"Covering every aspect of that sub-niche - all the different accessories. Once you establish your authority on the topic of best air fryer accessories, your main page for best air fryers in the UK or the US will naturally gain visibility."
By having authoritative websites that generated high-quality leads for their clients, Kasra's rental model allowed for a steady passive income. The large number of domains in their portfolio is evidence of the model's success when implemented on a larger scale.
Working in competitive niches
While some people tend to avoid competitive niches like gambling, CBD, or finance due to the intense competition, Kasra actually enjoys the challenge that comes with ranking difficulties in these areas.
"I've always had a competitive nature. For me, gambling is like a game. I think to myself, 'Okay, we've dropped in the rankings for free slots. What can we do about it?' It's a hyper-competitive field, but I thrive on the competition."
By carefully implementing both on-page and off-page optimization strategies for these authoritative websites over a long period of time, it is possible to achieve top positions even in crowded spaces.
"I simply love the challenge. The real satisfaction comes when you crack the code or algorithm and realize, 'Oh, this approach works.' Then you can scale it down and replicate the success."
Succeeding in highly competitive niches also means that the techniques employed can be proven across other niches. This adds further credibility to the strategies used for simpler, locally optimized websites, especially when others doubt their chances of success.
Kasra's results show that challenging niches should not be avoided mainly because of the competition. By testing with specific high-value topics within those niches, opportunities can be unlocked that others may overlook, as they are too focused on domain rankings alone.
Using automation and outsourcing
At the scale Kasra operates, it would be impossible for him to build and manage websites manually. Luckily, advancements in automation now assist with tasks like generating content, posting it, and creating links, which are crucial for bulk SEO.
When it comes to content, Kasra was initially skeptical about using AI for writing, but after extensive testing, he became convinced of its potential when used wisely. He has tried various tools in the past, and while they were not good back then, he has been really impressed with tools like ChatGPT.
This led him to partner with and promote Autoblogging.ai, an AI-powered content platform that he considers the best for creating optimized blog drafts. Although human review is still necessary, the tool makes it easier to post a large volume of content across multiple websites.
For link building, Kasra outsources the task to an SEO agency like Search Radar. This allows him to efficiently execute extensive campaigns at scale instead of manually reaching out to websites one by one. It helps him maintain the required speed when working on multiple properties simultaneously.
To free up his time for higher-level strategic work, Kasra now has a dedicated in-house team that takes care of his many assets. This is considered a best practice for managing a portfolio of websites at his level.
"Even just managing 5 websites, it's impossible to stay up to date without a team. Having systems in place is crucial - if something breaks, that's when I might take a look, otherwise, they handle it."
By taking advantage of AI automation, outsourcing lower-level tasks, and establishing systems, Kasra focuses on what really matters instead of getting overwhelmed by repetitive details across his growing portfolios. His approach demonstrates that achieving success in SEO at a larger scale is possible by intelligently utilizing tools and resources.
Tech stack:
Kasra's SEO tech stack includes:
- PitchboxApp: This tool helps Kasra with reaching out to other websites and building connections. It's like a communication tool that allows him to connect with different people and websites relevant to his SEO efforts.
- MarketMuse: Kasra uses this tool to find out what questions people are asking related to his target topics. It helps him understand what his audience is looking for and create content that addresses their specific needs and interests.
- Autoblogging.ai: This platform is Kasra's favorite tool for creating content. It uses artificial intelligence to generate articles that are optimized for search engine rankings. It helps him save time and effort by automatically producing high-quality content.
- SEO Testing: With this tool, Kasra can identify if there are any important keywords missing on his web pages. It ensures that he doesn't overlook any crucial keywords that could improve his website's visibility in search engine results.
- Rank Math: Kasra relies on this plugin to optimize his website for search engines. It helps him with implementing structured data (schema) and provides various features to improve his website's overall SEO performance. It's like a Swiss army knife for SEO.
- Keyword Chef: This tool assists Kasra in conducting keyword research. He can find relevant keywords that people are searching for and analyze their search volume and competition. It helps him choose the right keywords to target in his content.
- Screaming Frog: Kasra uses Screaming Frog to analyze his website and detect any errors or issues that might affect its SEO. It's like a detective tool that scans his website and points out any mistakes or areas that need improvement.
Monetization beyond AdSense
While some people still rely on Google AdSense as their main way to make money from their websites, Kasra believes in exploring different approaches beyond just displaying ads.
One key strategy he uses to monetize most of his websites is through affiliate offers that pay on a monthly recurring basis. Instead of solely relying on ad placements and affiliate offers that pay once, he focuses on affiliate offers that provide a steady stream of income over time.
Additionally, Kasra uses a rank and rent model, where he partners with other businesses and turns websites into revenue-generating assets. In some cases, he even acquires equity stakes in these growing businesses, further enhancing his monetization opportunities.
"In the first 6-12 months, you'll probably be investing the most, but once you achieve good rankings, it becomes more about maintenance. Your spending may decrease as you build relationships that create long-term income streams."
Adapting to algorithm changes and Google updates
Algorithm changes can be risky, but reacting with panic often does more harm than good. Kasra, who has years of experience in the field, offers valuable insights on how to navigate these updates.
“Having an open mind is key - sometimes you go to events and people tell you about new strategies to outsmart new algorithms, but if you don't actually give those strategies a try, you won't know if they actually work. It would be great if there was a magic button that could instantly boost your ranking, but unfortunately, you have to keep experimenting and trying different things to figure out what works best for you.”
Instead of stubbornly sticking to old practices, Kasra recommends being adaptable and testing new strategies. This helps him stay resistant to changes in algorithms. And his success in ranking authoritative sites in unpredictable niches shows that strategies should focus on quality rather than relying on quick tricks.
Kasra has learned a lot from his failures along the way. He remembers times when websites completely tanked because of outdated and risky SEO techniques. These experiences have taught him to be humble and to keep testing and optimizing new strategies because no method can stay profitable forever.
Maximizing outcomes
Kasra's experience shows how important it is to make small improvements that can greatly improve results. For instance, he adds references and links to his different websites, taking advantage of inter-linking. Instead of strictly following rules that might restrict his work, he prefers to test and experiment with flexible methods.
Even though Kasra is achieving more and more success, he stays actively engaged in his work. He views strategy as something that is always evolving rather than fixed. He improves his techniques by testing, taking quick action, collaborating with others, and participating in masterminds and industry events. This approach allows him to steadily get better over time.
Final Thoughts
If you're looking for a guaranteed blueprint to dominate SEO, Kasra says that he doesn't have any magic formulas to offer. His success doesn't come from blindly following temporary benchmarks. Instead, he believes in testing and optimizing his projects based on his own experience and strategies he learns during masterminds and industry events.
"SEO is a long-term effort, not a quick win. Keep going consistently — things take more time than you expect."
Kasra's story is inspiring because it shows what can be achieved through consistency over the long run. He combines hard work with automation tools like AI to stay ahead of changing algorithms.
Kasra Dash insists that online success can be built steadily by anyone who is persistent enough to keep learning, collaborating openly, and taking action.
