The path to success as an entrepreneur is rarely simple. It involves facing failures, continuously learning, and making adjustments along the way. Becky Beach, the founder of MomBeach.com, a popular mom blog, knows this all too well.
What began as a side project to escape toxic jobs and achieve financial freedom has transformed into a thriving online business that generates over $30,000 per month. Becky's story proves that with the right strategies, even a small side hustle can turn into a highly profitable venture.
In this article, we'll explore every step of Becky's journey. From her humble beginnings, making just $1 in the first month, to building an audience and optimizing revenue streams. We'll uncover the research, content creation, marketing, and sales funnels that Becky uses to consistently earn high profits. Including how she integrates ChatGPT and AI in the process.
Whether you're just starting out or looking to grow your blog/ content site, her insights can increase your chances of success.
Becky's drive to become an entrepreneur after quitting a toxic job
For many aspiring entrepreneurs, the initial motivation comes from wanting to escape unpleasant work environments. This was certainly the case for Becky Beach.
Before launching MomBeach, Becky endured years of unfulfilling corporate jobs with toxic management styles. The stress took a toll on her mental well-being and confidence.
"My last job was the worst. I had a terrible boss who would verbally and emotionally abuse me," recalls Becky. "He would yell at me in front of everyone for minor mistakes."
After being abruptly fired, Becky experienced a mix of emotions. On one hand, she felt relieved to be free from the toxicity. However, the loss of a steady income created financial insecurity.
Most importantly, this experience ignited Becky's determination to take control of her future. She never wanted to rely on abusive bosses or live paycheck to paycheck again. That's when she first discovered her entrepreneurial spirit.
A slow start, but Becky persists with MomBeach
In early 2015, Becky officially launched MomBeach.com as a side project while searching for full-time work. She hoped that blogging could eventually supplement her income or even become self-sustaining.
The beginning was incredibly challenging. Becky remembers earning just $1 in the blog's first month from Google AdSense ads alone. Building an audience and monetizing the blog took a significant amount of time.
After six long months, monthly revenue had only increased to around $100. Friends and family questioned why Becky was investing her time in a "failed experiment" when stable jobs were available.
"I almost gave up on blogging after the first year because I wasn't seeing any progress or making any money," she admits. "It was definitely discouraging."
Becky's determination was put to the test. Balancing MomBeach with part-time or full-time jobs left her exhausted. Money was tight as she relied on personal funds and savings to cover blog expenses.
However, deep down, Becky knew that giving up was not an option. She refused to return to soul-crushing corporate jobs or remain trapped in a cycle of dependence. Her passion for helping others also fueled her unwavering commitment. Instead of throwing in the towel, Becky focused on refining her niche, improving her content marketing skills, and testing different monetization strategies. Slowly but surely, she began to see results after that challenging first year.
Engaging an audience through valuable free content
Right from the start, Becky targeted moms and homemakers as her primary audience for MomBeach. She noticed a lack of resources that addressed the specific challenges, questions, and interests of this demographic.
She set out to be "that mom blogger" who provided valuable content that solved problems, and her goal wasn't just to build an audience but to nurture a community by consistently delivering value. Some of Becky's most popular early articles addressed common concerns among moms, such as home organization hacks, budget-friendly recipe ideas, learning activities for kids of different ages, and coping with the stresses of parenthood.
Becky noticed that these topics generated many questions in parenting forums and Facebook groups she was a part of. So she focused on creating posts that were helpful resources rather than mere promotional content.
This authentic and solution-oriented approach gained traction as moms started recommending MomBeach to one another. The traffic increased, and women began engaging in discussions through comments, which helped Becky build online connections.
Over time, Becky expanded her content to include:
- Courses that taught skills like managing family finances
- Printable downloads of schedules, to-do lists, and home planners
- Blog posts that reviewed the best household products and toys
- Regular giveaways and contests for engaged subscribers
By positioning MomBeach as an educational lifestyle destination, Becky attracted thousands of readers who were interested in more than just blog posts. This engaged readership became the foundation for her future monetization strategies.
Growing multiple streams to gradually increase revenue
In the early stages, MomBeach had a few revenue streams, including Google AdSense, affiliate marketing, and selling printables through platforms like Etsy or TPT. Becky tested these options while fine-tuning her niche during the first two years of the blog.
Here are a few key takeaways from her early monetization experiments:
- Ad revenue generated very little income and disrupted the user experience, so it wasn't worth pursuing.
- Affiliate marketing had low commission rates unless she promoted specialized products, and general affiliate links disrupted the clean design of her blog.
- Initially, selling printables brought in a few hundred dollars per month, but it required constant updates and maintenance across different platforms.
Becky realized that there was no one perfect solution. Instead, she focused on optimizing multiple streams of income that could grow over time. She set goals to complement her free content with diverse monetization channels, strategically scaling her revenue.
Some tactics that gradually increased MomBeach's income included:
- Upselling bundles that combined printables with online courses on her website.
- Advertising sponsored posts from brands looking to reach moms.
- Including affiliate links for recommended household products in relevant articles.
- Launching physical products like wall calendars, planners, and organizers.
- Offering custom design services, such as graphic packages for other bloggers.
- Hosting paid online courses and workshops on profitable topics.
As the audience grew into the tens of thousands, MomBeach's income increased from $1,000 per month to over $5,000 through these strategies. However, Becky knew that she had only scratched the surface of her full potential.
The accidental growth after COVID-19
It's no secret the COVID-19 pandemic drastically altered lifestyles and consumption habits worldwide. For Becky and MomBeach, it provided not just challenges but a monumental unexpected boost.
As lockdowns began in early 2020, Becky noticed website traffic immediately skyrocket almost tenfold from its regular 20,000 monthly visitors. Thousands of new moms were seeking community and distraction online.
Becky had built a supportive Facebook group over the years to complement her blog. Now it ballooned to over 50,000 engaged members exchanging parenting tips, jokes, and encouragement daily.
Back on the blog, posts covering topics like:
- Keeping kids occupied indoors
- Adjusting family routines to home life
- Learning resources for virtual schooling
- Reducing pandemic stress through self-care routines
Organically spread far and wide. By April 2020, monthly traffic to MomBeach had multiplied to 250,000+ readers.
With a rapidly growing, captive audience desperate for connection, Becky saw a pivotal opportunity. She dove into developing paid content and products tailored for this moment audiences needed most.
New offerings addressing the unique pandemic lifestyle included:
- Weekly virtual meetups and challenges through Zoom
- Customizable homeschooling and lesson planners
- Curated streaming and entertainment guides
- Digital meal-planning tools and grocery lists
Revenue that had been gradually scaling to $5000+ monthly pre-pandemic skyrocketed. By mid-2020, MomBeach was generating an unbelievable $30,000 on average each month.
This overnight success transformed Becky's small side business dramatically. It gave her the bold push needed to take the financial leap into full-time blogging and online entrepreneurship permanently.
From side gig to big success in just two years
Becky made a life-changing decision in 2021. With the strong demand caused by the pandemic, she decided to quit her part-time job and fully focus on MomBeach, her digital business. It wasn't just a side project anymore; it became her main source of income.
Fast forward two years to 2022, and MomBeach is still going strong, earning close to $30,000 in revenue every month, just like during the pandemic. How did Becky manage to sustain and grow her online venture? Let's break down her strategies:
- Creating engaging content
Becky focuses on writing about topics that resonate with moms and address common issues they face. She aims to publish more than 10 high-quality, detailed posts every week, providing value to her audience. To speed up the content creation process without compromising quality, she even uses AI writing assistance like ChatGPT for fresh ideas.
- Testing profitable product ideas
Before investing a lot of time and effort into designing new products, Becky researches market trends and validates the demand for her ideas. She looks at popular printable niches on Etsy and Pinterest and checks the search volumes on Google Trends. She also tests the waters by writing short blog posts on related topics to gauge audience interest. If the engagement is strong, she knows it's worth pursuing further.
- Creating optimized products
Once Becky has validated her product ideas, she puts effort into creating high-quality designs that resonate with her audience. She uses tools like Canva to create bundles of 30+ pages with attractive graphics and fonts. To scale up the process, ChatGPT assists in generating additional printable content.
- Using multiple sales channels
Becky sells her products not only on MomBeach's website but also on platforms like Teachers Pay Teachers and Etsy. By leveraging multiple sales channels, she maximizes her profits and reaches a wider audience.
- Streamlining the marketing funnel
Becky follows a proven sales process that takes visitors from free content and lead magnets to targeted product offers. She even gets suggestions from AI for promotional scripts, which she tests to find the ones that generate the highest response rates.
- Outsourcing non-essential tasks
To free up her time for more important activities, Becky delegates tasks like customer service to virtual assistants. This allows her to focus on new initiatives that boost revenue.
- Continuously improving based on data
Becky constantly analyzes customer analytics and conducts A/B split tests to uncover opportunities for improvement. She optimizes the user experience, copywriting, and designs based on insights from customer behavior, which gives her a competitive edge.
The future of MomBeach
After five years of hard work, Becky has established MomBeach.com as a leading brand in the digital parenting space. She has built a trusted brand and a highly profitable business by authentically addressing the problems faced by moms. Looking ahead, she plans to innovate further within MomBeach, offering interactive courses, personalized recommendation engines, collaborations with influential bloggers, a larger team of virtual assistants, an educational book, and a membership community.
With a dedicated audience and proven success through automation, MomBeach is set for continued growth. Becky believes that there's unlimited potential as new trends emerge. Her advice to aspiring entrepreneurs is to solve meaningful problems for others consistently and have faith in their efforts, even when progress seems slow. Becky's own journey during the COVID-19 crisis proves that staying true to your passion can lead to unlikely opportunities.
What's next for MomBeach? We can't say for sure, but one thing is certain: Becky Beach will continue to pave her own path, making a positive impact on countless lives along the way. Her story is proof that with perseverance and smart strategies, side gigs can evolve into profitable online empires.
