These days, it's incredibly difficult for small businesses to go up against giants like Amazon. Unboxme, a newcomer in the world of custom gift boxes, faced this exact challenge. With a brand-new website and limited resources, they needed a powerful strategy to boost their online presence.
In this article, we’ll reveal how Unboxme went from being unknown to achieving first-page rankings on Google.
Facing the challenge
Unboxme's new website was missing a blog and lacked the resources to grow their online presence. Technical issues and poor mobile usability further hurt their search visibility and user engagement.
Finding the solution
Victorious stepped in with a content strategy packed with keyword-rich blog posts tailored to audience interests and search trends. They also fixed technical problems and optimized Unboxme's website for mobile use.
Seeing the results
This all-encompassing content plan and enhanced technical performance led to a whopping 15,300% increase in page-one keywords and a 369% boost in revenue from organic search year-over-year.
New website, new challenges
Unboxme aims to spread joy with custom and curated gift boxes for every occasion. Initially selling through third-party platforms, they launched their own website to reach customers directly. To capitalize on holidays and attract more gift-givers, they turned to organic search.
As a new business (founded in 2020), Unboxme didn't have a blog or enough internal resources to create content, making it difficult to grow organic traffic on a tight budget. Plus, their self-built website had multiple technical issues and wasn't mobile-friendly, further limiting search visibility and user engagement.
From obscurity to prominence with optimized content
To boost Unboxme's presence in organic search, Victorious focused on two main goals:
- Improve page positions in search results by increasing the number of ranking keywords;
- Boost revenue from organic searches by driving more traffic to the site's conversion points.
Unboxme’s audience included anyone looking for gift boxes for various occasions, from employee appreciation to get-well wishes. To connect with this diverse group, Victorious used a content-driven strategy, focusing on lower-difficulty long-tail keywords that would resonate with potential customers and build SEO momentum.
Their strategy involved creating search-optimized content for key pages and keyword-rich blog posts that matched the audience’s interests and search intent. This approach increased Unboxme’s topical authority and drove organic traffic.
Victorious also tackled technical issues on Unboxme’s Shopify site, helping their content gain ranking momentum. Improving mobile usability further enhanced user engagement.
Higher rankings for relevant searches attracted gift-givers and directed them to revenue-generating conversion points on the site. As a result, Unboxme saw a 15,300% increase in page-one keywords, 8,008 position changes on Google, and a more than fourfold increase in organic search revenue.
The results
- 15,300% increase in page-one keywords year-over-year: Unboxme went from ranking for 3 top-ten keywords to 462 top-ten keywords.
- 440% increase in monthly organic traffic: Monthly organic traffic jumped from 847 to 4,580 users.
- 369% increase in revenue from organic search year-over-year: Organic search revenue grew from $45,036 to $211,364.
Conclusion
Unboxme's incredible transformation shows that with a clear vision and the right strategy, even small businesses can achieve big results. By partnering with experts like Victorious, Unboxme not only overcame their initial challenges but also secured a strong online presence and significant growth. This journey highlights the power of effective content and technical optimization in driving success.
