Adult nutra is part of the adult niche that remains popular in 2024. The reason is simple: sex and health will always interest people. Solving problems with potency or the genitourinary system, enlarging sexual organs — these are the main issues that attract the target audience and make them pay attention to adult offers.
In this article, we'll discuss how to promote adult nutra offers in 2024, which traffic sources and geos are suitable for this, where to find effective creatives, and how to pass moderation with adult creatives on platforms.
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What are nutra offers and why are they popular in 2024?
Nutra refers to medications and dietary supplements that promise to solve health problems for the audience. Adult nutra includes:
- "Men's" drugs to enhance potency, increase testosterone, and prolong sexual intercourse;
- Creams for penis, breast, and buttock enlargement;
- Pills and drops for treating potency and genitourinary system diseases.
Some in the industry believe that adult nutra offers no longer yield good results in 2024 and can only lead to losses. But that's not entirely true.
The demand for adult medications and dietary supplements is only growing. People continue to suffer from health issues, while medicine is not advancing rapidly. Therefore, the population has to resort to more accessible ways to solve their intimate problems. This is especially true for Tier-3 countries, where the healthcare system is severely strained.
The challenge of promoting adult offers
Regular products can be promoted from any traffic source: creatives pass moderation easily, and offers don't raise any suspicions. But adult products are a different story altogether.
Most sources do not regulate the format of creatives for this vertical, so platforms can suddenly ban the advertising account without explanation. All of this leads to financial losses. This is the main challenge in working with the niche.
Therefore, webmasters have to use methods to bypass moderation. Among them are:
- Cloaking;
- Working with multiple accounts simultaneously;
- Using specific advertising formats;
- Creatives that work on associations.
In this regard, promoting adult nutra offers is much easier on 18+ themed sites. Here, there are practically no restrictions on creatives, and often the target audience of such offers frequents these sites.
Traffic sources
For adult nutra, you need sources where you can target a wide audience. Suitable sources include:
- Advertising networks. The preferred format is push, banners, teasers. Some advertising networks have strict rules regarding adult content: it's important to clarify them in advance;
- Specialized advertising networks for adult offers. These platforms are lenient towards 18+ products and are geared towards their promotion;
- Facebook, Instagram, TikTok, YouTube, Reddit, and other platforms. It's important to focus on native promotion, carefully select the target audience, and warm up the account;
- 18+ content websites — Pornhub, xVideo, and their counterparts. Ads on these platforms can be set up through advertising networks.
Among all sources, webmasters prefer to work with advertising networks and 18+ sites. The advantage of advertising networks is that they work with pushes. And pushes hardly undergo moderation. Therefore, in this format, even the most explicit creatives can be promoted without censorship, using bold approaches.
Target Audience and Geos
The target audience for adult nutra offers is primarily men. The age depends on the offer the webmaster decides to promote. For example, products for health and potency are suitable for men aged 45 and above, while products for enlarging sexual organs and prolonging sexual activity are aimed at men aged 20 and above.
The female audience in this niche is much smaller, with the age threshold starting from 35 years old. Another advantage here is that it's an area that hasn't been explored much yet, with an audience you can target effectively and get the best results.
Consumers of adult nutra products can be found in any country. The key is to consider the interests, environment, and preferences of the population. For example, in Tier-1 countries, there is more interest in medications for treating the genitourinary system, while in Tier-2 and Tier-3 countries, products for enlarging body parts and prolonging sexual activity are more successful.
Advertising Formats
With nutra advertising, you can experiment and get creative. Almost all advertising formats are suitable here. The main thing is to pass moderation on the platform. Webmasters promoting adult nutra mostly use:
Pop-ups and pop-unders are the cheapest and simplest formats, making them suitable even for beginners.
Push notifications are more challenging because they require larger investments, but they also bring more profits. This is because users subscribe to receive these notifications themselves, meaning they are already interested in the product. Plus, push notifications often contain messages about discounts and bonuses, which further attract the target audience.
Now let's figure out how to deal with creatives and where to find them.
Creatives for Adult Nutra
If you're using push notifications or advertising on adult sites, you don't need to worry about creatives. This type of advertising format hardly undergoes moderation. However, with other formats, you need to show more creativity and caution to avoid getting banned.
To bypass moderation and avoid being blocked, webmasters use three types of creatives:
- Emotional, focusing on people and their emotions from using the product;
- Associative, where the image only hints at the advertised product;
- The product itself and its image. Here, the advantage can be an image of a doctor endorsing the product, information about discounts and bonuses, and information about the product's naturalness and environmental friendliness.
The main moderation is done by robots. They recognize what is depicted in the image and decide whether it can be used on the platform. To avoid surprises like creative rejection and account blocking, you can pre-check creatives through a program to see if they will pass moderation:
- Google Vision — shows what exactly the moderation robots see in the image, how they classify it, and whether the creative will pass moderation overall;
- ClarifAI — an AI-based automatic moderation service that shows if there are any hints of 18+ content in the image or ambiguous content. This service has good trust. If it shows that the creative is safe and clean, it is more likely to pass moderation on "strict" platforms.
Using these services is very simple: you need to register, upload the image, and wait for the results of the check. If the image fails the check, it's better to edit or change it completely.
Conclusion
Promoting adult nutra offers in 2024 is possible. The niche continues to bring profits to affiliate marketers, so competition in it remains. As long as people have sexual lives and intimate health concerns, adult nutra offers will retain their popularity. This implies that the demand for supplements for enhancement and pills for prolongation will endure for quite some time.
For novice webmasters, it's best to start with low-budget advertising formats and Tier-3 countries, and then gradually scale up. The important rule is to be careful with creatives and moderation.
If you're working through an affiliate network, you can always ask your manager questions, and discuss geos, sources, or creatives.
