CPV Lab Pro is a cloud-based conversion tracking platform designed for traffic analysis and conversion tracking, offering convenient features. Its distinguishing feature is the ability to track all advertisements, test, and optimize all campaigns across different traffic sources within one tool. CPV Lab ensures no conversions are missed and provides more accurate real-time data compared to its counterparts. Additionally, CPV Lab is a click-tracking service certified by Google.
Advantages of CPV Lab Pro
CPV Lab is a cloud service that also offers the option of installation on your VPS. It allows tracking of all advertising and affiliate marketing campaigns.
- All-in-one Solution: With a unified tool, affiliate marketers can track, test, and optimize all their advertisements and campaigns. The service supports multi-channel tracking across various traffic sources;
- Variety of Integration Options: The tracker is compatible with almost all major platforms like Facebook, TikTok, Google, and Instagram. Using CPV Lab means you don't have to create a new tracker for every campaign or platform. It seamlessly connects with over 100 traffic sources and affiliate networks, setting up selected networks automatically.
- High Level of Flexibility: Test campaigns can be launched with almost unlimited flexibility;
- Responsive Management: All campaigns can be quickly optimized in a single window;
- Easy Setup and Management: CPV Lab provides detailed, accurate data, making it easy to adjust campaign settings based on the provided insights;
- Data Accuracy: CPV Lab ensures no conversions are missed. The statistics interface is adaptive and customizable, allowing webmasters to view and export reports based on the specific data they need;
- Scalability: As the volume of traffic grows rapidly, CPV Lab adapts with performance-boosting features. It can manage heavy traffic loads, swiftly redirecting users during peak periods. Moreover, it includes a specialized optimization tool for arbitrageurs and teams dealing with high traffic volumes;
- Free 14-Day Trial: Unlike other similar services that charge upfront, CPV Lab offers a free trial period. This allows users to explore all its features before deciding if it meets their needs;
- Ease of Use and Integration: CPV Lab doesn't require programming skills for setup. The first campaign can be set up within minutes.
Who CPV Lab Pro Is Suitable For
CPV Lab Pro is suitable for anyone who:
- Runs ads on Google Ads, Facebook Ads, TikTok, paid advertising, or organic advertising;
- Produces and promotes products and offers on the market;
- Advertises products or offers of other advertisers.
CPV Lab Pro Addresses the Following Business Objectives:
- Detailed tracking of conversions and sales.
- Testing landing pages, keywords, advertisements, creatives, and offers.
- Campaign optimization, audience targeting, and increasing ROI.
How to Use CPV Lab
CPV Lab Pro is easy to use. To start using the tracker, follow these three steps:
- Complete a simple registration and download the free trial version of the tracker from the official website;
- Set up your campaigns using integrations;
- Track conversions.
Once campaigns are set up and launched, all that's required from the CPV Lab client is to check the reports and statistics.
To launch CPV Lab Pro, the following server parameters are required, which are standard for most hosting providers:
- Linux server — VPS or dedicated server recommended;
- PHP version 7.4 or 8.1;
- MySQL version 5.6.3 or higher / MariaDB version 10.0.12 or higher;
- ionCube loader 12.0 or newer;
- Minimum 250 MB disk space.
Available Campaign Types
CPV Lab Pro can track the following types of campaigns:
- Pay-per-click (PPC);
- Cost per view (CPV);
- Cost per mille (CPM);
- Organic traffic;
- Media buys;
- Email advertising;
- Mobile advertising;
- Video advertising;
- Link placement;
- Social advertising;
- Retargeting;
- Text ads;
- Native advertising.
Unique Features of CPV Lab
Let's explore the unique features that are beneficial for campaign setup and tracking.
Unlimited Policy
CPV Lab has no limits on the number of campaigns, advertisements, landing pages, or offers. You can track an unlimited number of clicks, conversions, leads, and actions. It also offers unlimited redirect profile settings and data storage. All paid plans are unlimited.
Facebook CAPI Integration
If you're advertising on Facebook, you might need specific details from Facebook Business Manager. Updates like iOS14.5 have impacted how accurately we track actions on Meta. CPV Lab Pro adapts to these changes by using the Conversion API (CAPI) to send conversion data to Facebook. Setting up integration between Facebook CAPI and the tracker is straightforward, ensuring that purchase events are precisely recorded on Facebook. This helps improve campaign optimization and lowers the cost per conversion.
Detailed Statistics Reports
CPV Lab offers all types of reports to see which keywords, ad placements, and advertisements are effective. Webmasters can determine when to pause keywords and ads, and when to increase traffic to boost profits.
Customized Report Views and Filters
You can access unlimited views and filters with over 20 metrics covering clicks, conversions, and revenue. This allows webmasters to view, sort, filter, and aggregate data in various ways to gain a better understanding of their audience.
You can access extensive information:
- Mobile device details, operating system, carrier, language;
- Impressions, visits, clicks, leads, and conversions;
- Custom tokens from traffic sources and affiliate networks.
Reports provide detailed data for all campaigns, including ads, keywords, landing pages, offers, and detailed income information for quick profit and return on investment optimization.
Multidimensional Testing Tool MV Lab
The tracker also features the MV Lab tool, which allows for easy multivariate testing of landing pages.
You can test multiple versions of the same landing page without the need to create copies. This tool goes beyond traditional A/B split testing, allowing for the creation of an infinite number of landing page variations to determine which ones work.
Unlimited Ads and Creatives
You can set up an unlimited number of ads in the tracker and then view statistics for individual ads for any combination of keywords, landing pages, offers, and more.
Unlimited Page and Offer Rotation
There is the option to add or edit landing pages and offers sequentially without coding. Everything is done on the campaign setup page. The tracker provides a simple interface for quickly configuring real-time rotation attributes.
"IF/THEN" Option and Click Redirection
The tracker allows for quickly segmenting and redirecting visitors based on a multitude of conditions such as geographical location, internet provider/operator, User Agent, mobile device conditions, and usability.
Geo-Statistics and Details
You can easily view and filter campaign data to determine the most profitable visitor locations, as well as get one-click detailed reports on effectiveness for a chosen GEO region or area.
Full Pixel and Back-Tracking Management
All pixel and back-tracking formats are supported. Image URLs, iFrames, scripts, and back-tracking functions, as well as nested pixel capabilities, allow for additional pixels to be launched and data tokens to be passed to other systems used alongside CPV Lab Pro.
API
The API allows for data transmission from CPV Lab Pro to external tools or applications and programmatically using this data. Webmasters and developers can programmatically manage their landing pages, offers, and campaigns through the API.
Support for PHP up to version 8.1
CPV Lab Pro leverages the advantages of the latest PHP 7 versions and related improvements. This ensures faster redirection speed and quicker access to the database. Supported PHP versions range from 7.2 to 8.1.
Campaign Management Dashboard
You can view all your campaigns, clone existing ones, or export campaign settings as CSV files for editing offline. Everything is done with just one click in the management dashboard.
Real-Time Visitor Statistics View
You can promptly view visitor information for any or all campaigns, checking clicks, conversions, GEO, referrers, User Agents, and income data.
Customizable Statistics Views
The statistics page with multiple views allows for an unlimited number of combinations to display the most relevant data. You can save your most frequently used reports and exports to get the data needed for quick optimization decisions.
Custom Tokens
CPV Lab Pro allows you to add up to 19 custom tokens supported by traffic sources, CRMs, carts, or autoresponders to easily pass and cross-reference data.
Referrer Capture
You can view statistics on referrers and use custom referrer categories to identify potential verticals of interest for targeting expansion. More than 20 predefined referrer categories are supported, with the ability to create custom categories.
Mobile Audience Overview
This option helps identify the most effective mobile features, such as video support, data transfer speed, mobile OS, screen resolution, and their impact on campaign profitability. You can also determine the content visitors may view or read on their device, including supported file types and messaging parameters.
Mobile Device Usage Data
A unique set of data that allows you to view statistics for devices supporting dual orientation display, the type of pointing method visitors use (Touch, ClickWheel).
Cookieless tracking and S2S tracking
CPV Lab supports cookieless tracking and S2S tracking options. Unlike standard pixel image tracking, server-to-server (S2S) tracking (also known as cookieless tracking) does not require any changes to the website or target page code. Whenever a unique click occurs on the creative, instead of using a cookie file, a unique identifier is added to the target URL, which is stored on the server. Once a successful conversion occurs, the unique identifier along with any conversion events are sent back to CPV Lab from the Advertiser's server via reverse transmission. S2S is particularly useful for tracking mobile applications where there may be limitations on cookie file placing.
Customer Support
All CPV Lab clients receive efficient, fast, and qualified assistance with affiliate campaigns and sales funnels. The support team helps with CPV Lab installation and campaign setup.
CPV Lab Pro also provides detailed documentation and a blog where useful articles on service usage and campaign optimization tips are published. CPV Lab Pro representatives regularly attend relevant conferences, where attendees can also interact with them to gain new experiences and insights.
Affiliate Program
CPV Lab Pro offers a referral program that helps earn additional income by recommending the service to colleagues and acquaintances. The reward is a lifetime commission of 20% of the referral's spending. Additionally, a $5 bonus is given for registration to anyone joining the program. The first payout of earned commissions will include this bonus.
In the partner program section of the dashboard, partners can access graphics, banners, coupons, and ready-made messages for emails and social media posts to help promote links. Each partner is assigned a personal manager who provides advice and recommendations on how to best promote referral links.
Plans and Pricing
CPV Lab Pro offers several plans. Monthly and annual plans start with a free trial version and a cancel-anytime guarantee. Lifetime plans involve a one-time payment.
Each plan offers unlimited tracked campaigns and events, standard support, and free updates for future versions.
Plans
- Starter: Price — $39/month or $477/year. Automatic renewal, cancel anytime. 2 campaign types for affiliate marketing startup, 10+ reports, over 20 data points including mobile data, integrated with over 50 traffic sources and 50+ affiliate networks.
- Pro: Price — $64/month or $777/year. 6 comprehensive campaign types, 20+ reports, over 30 data points including mobile and desktop metrics, as well as internet service providers/operators, 10 custom tracking domains, one installation license at one location.
- Expert: Price — $89/month or $1,077/year. 6 comprehensive campaign types, 20+ reports, over 30 data points including mobile and desktop metrics, as well as internet service providers/operators, 50 custom tracking domains, one installation license at one location, priority chat and support, MV Lab — multivariate testing tool.
Conclusion
CPV Lab Pro is a conversion tracker with advanced features that offers both cloud and server versions, detailed reports, numerous integrations, and the ability to manage all campaigns from a single window. This tool will be useful for media buyers, entrepreneurs, and marketers, offering flexible plans suitable for teams with any budget. Each plan allows for an unlimited number of campaigns, which can be another advantage in favor of choosing this service.
