2023 was a challenging year, and its conclusion was no less complicated. Ongoing news about bans on advertising campaigns and accounts, mass issues with app functionality, challenges in farming and finding trustworthy cabinets — all these problems are typical for major traffic sources like Facebook, Google, TikTok, accompanying affiliate marketers working with verticals such as igaming, crypto, and nutra. In the case of the latter, the conversion rate is also considered a crucial parameter, significantly impacting income levels.
Major players with large budgets can experiment with traffic, weathering challenging times and finding new solutions and combinations. At the same time, solo affiliate marketers and small teams often struggle to find the working capital needed to operate in highly competitive verticals. When combinations burn out, and there's no budget for tests, challenging times begin.
Good News
For teams of any size, we have good news: now, during the pre-New Year period, a window of opportunity is opening up in the horoscope vertical. For six years, we have worked with such traffic, earning on paid calls related to astrology in partnership with colleagues in 20 European countries. Annually, we observe a trend that we've decided to share with you: in November, interest and search queries related to horoscopes start to rise, and people eagerly listen to horoscopes, making calls to premium numbers. This interest peaks in January, and by the end of February, traffic returns to average yearly levels.
Experienced affiliate marketers and beginners capable of launching advertising campaigns can earn on IVR (Interactive Voice Response) offers.
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What Are IVR Offers, and How Can You Earn from Them?
IVR stands for Interactive Voice Response, an interactive voice menu. The user calls a special (in this case, premium) number and listens to audio content, and various recordings with varying degrees of interactivity. Since there is no operator involved in the conversation, we can process a large number of calls simultaneously. For those adept at managing high volumes of traffic, this provides the opportunity to generate substantial earnings.
Why Is It Easy to Earn This Way?
Users don't need to agree to a subscription, enter card details, provide their phone number anywhere, or confirm the transaction with a PIN code. Simply press the button on the landing page, make a call, listen to the intro, and access paid content. The intro is a brief explanation that the service is premium.
Despite the presence of an intro, people willingly call and spend 5-7 minutes on the line. The average payout per call is 2-5 euros.
As the action is straightforward and doesn't require complex additional steps, the conversion rate can reach high levels. For example, the screenshot shows CR parameters for one of our narrow-targeted advertising campaigns.
All the user needs for payment is a mobile phone, which they already have in their hands.
Why Now?
The horoscope niche becomes especially popular from November to February when one year ends and another begins. People want to know what awaits them in the coming year, especially now, when the world is experiencing so many troubling events.
Take a look at how this interest growth looks in graphs, showing the dynamics of the number of calls from October to February from 2019 to 2023:
October 2019 — February 2020
We were just beginning to understand user behavior.
October 2020 — February 2021
We managed to attract a slightly larger audience.
October 2021 — February 2022
The growth trend was higher closer to the new year, and interest decreased more slowly.
October 2022 — February 2023
The audience volume grew again, and increased interest persisted longer.
In this graph, four periods from different years are overlaid on top of each other to observe common trends and audience behavior.
This year, we are observing a similar trend of user interest growth and invite you to earn with us. Based on the latest statistics, here is how the conversion rate (=interest) growth looks for one of our offers this year:
You can potentially earn well in this vertical: in addition to the fact that interest in horoscopes grows closer to the new year, the astrology vertical itself has been showing growth for more than a decade.
Open statistics year after year confirm the increasing interest in astrology:
The online audience is spending more and more money on astrological services and considers it a norm
$40 million was spent on astrology in apps in 2019, and according to our expertise, approximately the same amount on the web
The astrology offers market will continue to grow, so seize the opportunity while there's still space
Want a real and fresh case study? Easy!
As a recent case, let's take an example of our in-house buyer's ad campaign, and we asked them to describe one of their successful launches. We significantly optimized this case later on. We're presenting data on the case BEFORE its changes because what came next is now a commercial secret :)
Traffic Source: Facebook Ads;
Campaign Date: 20.09.2023 - 29.09.2023;
Expenses: $2109;
GEO: CH (Switzerland);
Language: FR (French);
Revenue: €3282;
Profit: €1173;
ROI: 55%.
Pay attention to the creative and landing language, considering the French-speaking audience in Switzerland. Targeting was set accordingly. Note that the horoscope falls into the white vertical, and the ad campaign launch went smoothly without issues from Facebook's policies, rejections, or other "quirks."
Landing Pages:
We used one of our affiliate network's public offers: https://horoscop.life/ch/fb_chat_monthly_horoscope_fr/.
The landing is a chat with an astrologer (bot), concluding with an offer to call the specified number. This leads to calls to the affiliate network and monetary earnings. No pre-landers were used; the traffic was directed straight from the creative to the landing.
Accounts:
During the campaign, I used 1 king and several auto-reg accounts purchased from the npprteam.shop store.
The ad campaign launch went smoothly, which was pleasing, as I had actively poured into the crypto vertical before and frankly "burned out" from rejections and policy issues.
Ad Campaign Settings
Geo: Switzerland;
Campaign Goal: Conversion for the "lead" event;
Audience: Women 35+;
Placement: Only Facebook Feed;
Language: French;
Devices: Mobile phones.
Creatives
The first creative didn't catch on, resulting in a small loss. It looked like this:
The second creative reduced the cost per click to $0.15 and passed moderation without issues. By the way, the account is still active. This creative continues to yield positive results.
Now is the perfect time to start testing the IVR-horoscope vertical and make significant profits in astrology!
Together with you during the New Year period, we want to earn as much as possible in this vertical. We will provide agency FB and Google accounts to the fastest and most promising affiliate marketers and teams. Hurry up. We are ready to show approaches, and share all our experiences. Go and register right now at mobstra.com and get a welcome bonus; enter the promo code GRSALE3 during registration.
