Gambling is one of the promising and profitable verticals in affiliate marketing. According to statistics, in 2021, the global casino and gaming industry reached $262 billion. Nearly 1.6 million employees were engaged in 6 600 establishments worldwide.
When looking at statistics by region, some countries show high indicators in the gaming industry. Only in the USA, from 2020 to 2022, annual income doubled. These are only official data that do not account for unlicensed casinos. In reality, the figures are higher.
Income from the US gambling industry from 2020 to 2022 in billions of dollars
As the industry evolves, new casinos, slots, and prospects emerge. Every affiliate marketer has the opportunity to grab a piece of the pie in gambling. Moreover, with Facebook, traffic can be directed to almost any offer. The platform will find an audience and attract users interested in gaming. The main thing is to use effective approaches and funnels. Let's talk about this in the article.
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Effective Funnels and Approaches: from Emotions to Cryptocurrency
Funnels, creatives, and approaches make up half the success in affiliate marketing. You can configure an anti-detection browser, buy quality accounts, and payment systems, and use a cloaker, but weak creatives will multiply efforts by zero. Therefore, to ensure that efforts in the technical part are not in vain, it is essential to use effective approaches.
An Old but Effective Approach: Emotions + Big Winnings
Gambling is a vertical where emotions and big winnings work. Users register at casinos to relax, have fun, and get an adrenaline rush. Pleasure is the main stimulus for gamblers in developed countries. This is possible when players win small amounts or hit the jackpot.
It is essential to consider another fact — in countries with developing economies and low wages, players consider casinos as a source of income. For them, emotions are a secondary factor. They make deposits in the hope of winning and improving their financial situation. Here, it is crucial not to cross the line between a creative that attracts interested users and a purely motivating approach. We'll talk about the latter later; for now, let's look at creatives with emotions and money.
Videos of people playing a certain slot are used in the approaches. A simple example: a girl launches a slot, waits, and gets nervous about what will happen next. After a few seconds, the coveted combination appears on the screen, increasing the deposit by 5, 10, or more times. The amount in the account instantly increases, and a few seconds later, a message from the bank arrives about the deposit of a significant sum.
The sequence of emotions: excitement before the bet, anticipation of the result, joy of victory. As a rule, gamblers experience similar states. Since the most pleasant state is the joy of victory, the emphasis is placed on the amount and the deposit of money at the end. When users see the emotions of people and victory, they want to experience the same.
In creatives, the focus can be not only on the emotions of winning but also on other aspects. For example, on beautiful girls.
Creatives with girls suggest that with money in their pockets, one can afford to date them. With those who "don't look at a guy without money." By the way, the possibility of dating beautiful girls is demonstrated not only in gambling but also for the sale of any "success."
Another feature of approaches with girls is that they attract the attention of gamblers from the first few seconds.
Graphics — They Matter
Online gambling and the gaming industry, in general, are not standing still. Every year, new projects with improved graphics enter the market, introducing features for interacting with players. Slot developers adopt new graphics and implement them into their work. Just look at the graphics from companies like Quickspin, Netent, and Pragmatic Play to see a leap in the quality level of slots.
Most of the new products have well-developed music, animations, and special effects. This is what users love. If the advertised casino can offer modern games, it should be used. In some cases, creatives with bright, dynamic slots work better than big winnings.
Description of the advertisement:
"Spin the Wheel and have a chance of winning 80 Free Chances for only $1
💎 Spin The Wheel for FREE
💎 Claim free chances to become a Millionaire
💎 Test your luck and win BIG!"
What Doesn't Work
In essence, in creatives, you can use anything that converts and attracts a quality audience. However, during the testing phase, it is crucial not to use what negatively affects the results. Let's now consider the non-working approaches.
Schematic Approaches: Signals, Casino Hacks
Schemes are an approach where users are told about a hacked casino or signals from site employees. Typically, the creatives advertise not a specific casino but another platform, for example, a Telegram channel. On this platform, the administrator publishes information about the casino, the deposit, the slot for the game, and the number of spins. If the user believes the author, they use the information as an instruction, deposit money, and play on the specified slot.
Since unreliable information is published on the platform, users lose. However, the webmaster who attracted the player to the casino using the scheme receives a payout in the affiliate program. A few years ago, CPA networks either loyally or neutrally treated such an approach. In 2023, the situation has changed.
Firstly, schemes are fraud. The published information on what to do contains a specific thesis - the person is guaranteed to win a certain amount. In reality, there is a high probability that the user will lose. Law enforcement agencies respond to such cases. Therefore, affiliate programs do not work with schematic traffic. There are exceptions, but they are rare.
Secondly, people who periodically or regularly play in casinos know most of the nuances. Users understand that there are no universal ways to win. Therefore, they do not react to such advertising.
The schematic approach will not yield the desired results: the income will not be as significant as with other combinations.
Motivation: Invest $1 and Win a Million
Above, we discussed that money and emotions motivate people to register at a casino, deposit money, and play. There is another approach related to money - motivation for easy earnings. Let's consider these examples:
- Get $1 000 in your account, win, and withdraw money. When there is no information that the casino credits only bonuses, users get a false impression;
- $1 000 to every new user. It seems that you can get money for free;
- Play and earn, and leave your hated job. Here, the motivation is only for earnings, not for the game. If there is no hint of gambling in the creative, people will enter the casino to earn.
When the focus in the creative is on earning, and in some cases on a large free amount, users come for the money. They don't care about emotions; they are not interested in entertainment. If after 2-3 attempts the desired amount is not in their account, they will leave. As a result, the advertiser will get low-quality traffic, and the affiliate marketer will get low income.
As we can see from the statistics, gambling is a promising vertical. Different creatives can be used in advertising. The most profitable and effective approaches are those related to emotions, winnings, beautiful girls, and quality slots.
