30 Best Grocery Affiliate Programs and Networks [2024]

In this day and age, we are ordering many things online, so this is basically the age of e-commerce. Food and groceries are not an exception to this. Besides, the fact that many users might want to order food-related products online, they would definitely like to order groceries online. In the past couple of years, the amount of grocery shopping online has increased around the world, to the point that many people prefer to stay home and get their food at the door instead of paying a long visit to the grocery store.

This makes it an amazing niche for affiliate marketers to put their focus on and earn money from literally everybody on this planet. There is no target audience specific to this niche. Almost anybody can order groceries online. Therefore, this is a very special niche. Because of this amazing expanded audience space, we are exploring grocery affiliate programs, and networks in this article, sharing some tips and tricks for choosing one, promoting them, and so on.

What Are Grocery Affiliate Programs and How Do They Work

Grocery affiliate programs are online shops or stores that collaborate with affiliates to gain more visitors and shoppers in their stores. It can be a chain store online application or just a simple shop that sells groceries online. It can also include food delivery services. The extent to which grocery affiliate programs can benefit affiliates in different countries is unlimited. Plus, using these programs, affiliates and grocery stores can gain more profit and customers.

If you’re wondering how exactly you can get paid promoting brands and products in this niche, three different ways. First of all, you need to know that you’ll be promoting single products that are mostly bought in bulk. Therefore, the price of one product might not affect your income much because usually customers will be shopping more items at once, therefore, you can expect a higher income if you promote a store that has better products in it. We will talk about the different payment models in this niche in a later section.

What Types of Products Can You Promote

There are various types of products you can promote, basically everything that exists in a real supermarket. Depending on the store, or where you live, the brands and deals can be different, but the overall type of products includes most of the groceries.

Therefore, you can sell anything from drinks and food all the way to packaged products.

Here is a list of products you can expect to promote grocery affiliate programs.

• Organic Food Products: These are food items that are grown or produced without the use of synthetic pesticides, herbicides, or genetically modified organisms (GMOs). Commissions can be percentage-based on the total sale amount.
• Meal Kit Delivery Services: Meal kit delivery services provide pre-portioned ingredients and recipes delivered to customers' homes. Affiliates can earn either a fixed fee per sign-up or a percentage of the first purchase value.
• Healthy Snacks and Protein Bars: These are nutritious snacks designed to provide energy and satisfy cravings. Commissions can be either a fixed percentage of sales or a tiered structure based on sales volume.
• Specialty Coffee and Tea: High-quality coffee beans and loose-leaf teas from different regions and blends. Affiliates may earn a percentage of each sale made through their affiliate links.
• Vegan and Plant-Based Products: These products are free from animal-derived ingredients, appealing to the vegan and health-conscious markets. Commissions can be either a fixed fee or a percentage of sales.
• Gluten-Free Foods: Gluten-free products are suitable for individuals with gluten sensitivities or celiac disease. Affiliates may receive a percentage of sales as a commission.
• Sustainable and Eco-Friendly Household Products: These include environmentally friendly cleaning supplies, reusable food storage containers, and biodegradable products. Commissions can be a percentage of sales.
• International Cuisine Ingredients: Exotic spices, condiments, and cooking essentials from different countries and cultures. Affiliates may earn a commission based on the total sale amount.
• Organic Baby Food and Products: Organic and natural baby food and baby care items. Affiliates can earn commissions based on the number of sales they generate.
• Health Supplements: Nutritional supplements such as vitamins, minerals, and herbal extracts. Commissions can be either a percentage of sales or a tiered structure based on sales volume.

Payment Models in Grocery Affiliate Programs

When it comes to grocery affiliate programs, it's important to understand the payment models used to compensate affiliates. Different programs use different models, and it's essential to know the specifics of each program's model.

Revenue Share

When you participate in an affiliate program that uses the revenue share payment model, you can expect to receive a percentage of the product's value as a commission. The commission rate is predetermined in the affiliate terms, and the more expensive the product, the more you can potentially earn. For example, if the product value is $100 and the commission rate is 10%, you will earn $10 for successfully selling the product. This payment model is commonly used in grocery affiliate programs.

Cost per Lead (CPL)

The cost per lead model is a great way for businesses to pay out commissions to affiliates. This model pays out commissions to affiliates when someone becomes a potential customer for the business by completing a certain action, such as starting a free trial or signing up for a program. It's important to note that the meaning of a lead may vary between programs, so understanding what actions are required for a potential customer to be considered a lead is crucial. The commission for a lead can range from $1 to $100, with an average of $10.

Cost per Sale (CPS)

In the cost per sale model, basically, instead of getting a percentage of the product value, you get a set commission whenever someone buys the product. It doesn't matter how much the product costs, you'll always get the same commission. This model is usually used in programs that only have one or two types of products or services available.

What to Consider When Choosing a Grocery Affiliate Program

Before you start collaborating with a grocery affiliate program it's important to keep a few factors in mind so you make sure you will receive your earnings and get the support you need. So try to narrow down the programs introduced in this article with your preferences regarding these factors.

Your Familiarity with the Products

As someone working in affiliate marketing, it's essential to have a good understanding of the products you're promoting. Endorsing a product without any knowledge or experience with it is not recommended. To avoid any issues, it's best to research the product through different sources, including online reviews, videos on YouTube, and other reliable resources. It's crucial to educate yourself about the product before promoting it to your audience. Losing the trust of your audience is not something you want to risk, and promoting a product without knowledge could lead to just that.

Commission Rate

When looking for an affiliate program, it's important to consider if the commission rate is fair based on the product prices. It's up to you to decide if you're willing to work with programs that offer a commission rate lower than the minimum in the niche. Keep in mind that high commission rates don't always mean that the program is great, and low ones may not be a dealbreaker either. It's also important to pay attention to the price of the products you'll be promoting and determine if the commission rate will be profitable for you.

Brand Recognition

When it comes to promoting products, it's important to be selective and only endorse brands that have a good reputation and are of high quality. This ensures that customers are satisfied with their purchase and don't hold you accountable for any issues they may encounter. To determine a brand's credibility, you can read reviews on unbiased websites, ask questions on forums like Quora or Reddit, or even reach out to other affiliates to learn about their experiences with the program. By gathering all of this information, you can make an informed decision about whether or not to work with that brand.

Cookie Duration

By using cookies, you can keep track of user data on their browser. This is especially useful if you refer someone to an art website or online store and they decide to come back later. Cookies can help remember that you referred them to the website, and as a result, you can receive a share of the sale. It's important to keep in mind that the longer the cookie duration, the better. Some affiliate programs offer cookie durations of up to 30, 60, or even 90 days, while others have a shorter duration of just one hour. To increase your earnings, it's best to look for programs with longer cookie durations.

Minimum Payout

When considering which affiliate program to join, it's important to keep in mind the minimum payout. It can be difficult to trust a new program, especially when it comes to receiving payment for your work. The minimum payout is a term in the program's conditions that dictates when you can withdraw your earnings. Some programs may require you to reach a minimum payout of $50, $100, or even more. It's best to look for programs with a lower minimum payout, as this can help establish trust with the program before beginning work. Programs with an unusually high minimum payout might be more interested in profiting from you than paying you what you deserve.

Affiliate Trackers

As an affiliate, it's crucial to stay on top of your performance and track your sales. Luckily, there are affiliate trackers available to help you achieve this. These tools can provide you with valuable insights such as the number of referrals you've made, the amount of sales you've generated, and the time it takes for users to make a purchase after clicking on your link. Some programs may offer their own affiliate tracker, while others may require you to use a third-party app. It's always a good idea to confirm if the program you're interested in provides an affiliate tracker to make your tracking process simpler and more efficient.

Marketing Assets and Resources

If you're considering joining an affiliate program, it's wise to evaluate the available tools and resources that can help make your job more manageable. You'll be pleased to know that many programs offer a plethora of marketing assets and resources that you can utilize to enhance your efforts. These resources can range from pre-made emails and newsletters to updated product feeds, which can be a valuable asset to your marketing strategy. When searching for an affiliate program, it's important to identify those that offer these resources, which indicates that the program is committed to supporting and aiding its affiliates in achieving success. Keep in mind that the more resources and assistance a program provides, the more likely you are to earn a higher income.

Affiliate Support

If you're new to affiliate marketing and seeking support or guidance, it's essential to select a program that provides active and accessible support via chat or email. Many programs on the list offer excellent affiliate support, but it's always a good idea to check with others on an affiliate forum. Some programs even have a dedicated affiliate manager who sends regular emails and provides tips on how to increase your earnings. Additionally, you may receive regular newsletters that keep you up-to-date on the latest promotions and products available to promote, including occasional promotions and seasonal event notifications. So, it's crucial to choose a program that provides the level of assistance you require and be sure to do your research beforehand.

Application Process Time

When looking into different affiliate programs, it's wise to pay attention to the processing time for your application. You don't want to waste time on programs that may not be a good fit for you, so it's best to choose ones that offer speedy processing times. With immediate access to their affiliate area, you can start earning right away and not have to wait for weeks to begin.

Performance-based Bonuses

When you're trying to make the most out of your affiliate earnings, it's a good idea to look for programs that offer rewards and bonuses based on your performance. These incentives can help you achieve your sales goals faster and give you an extra boost to your commissions. Be sure to keep an eye out for programs that offer these types of rewards and take advantage of them if you qualify.

Promotions and Discount Codes

As an affiliate, one effective way to keep your audience motivated is by providing them with promotional deals or a discount code. You can search for affiliate programs that allow you to create your own custom discount code, which many programs offer, and can guide you on how to create a discount code that your audience will enjoy. However, there are some programs that do not have any policies regarding discount codes and will not provide one. It's essential to filter out these programs and choose the right one that will allow you to offer your audience the best incentives. Remember to keep an eye out for programs that offer rewards and bonuses based on your performance to help you achieve your sales goals faster and give you an extra boost to your commissions.

Top Traffic Sources for Grocery Offers

Grocery affiliate programs, give me to target, mainly people in their own area or country, and then people on a global scale. In this section we will check some of the top traffic sources for grocery affiliate offers and how you can promote them easily.

Social Media

The first and most important traffic source in this case has got to be social media. Lots of people on a daily basis go on social media to check out some of the latest trends in the food industry. There are lots of influencers out there, and one of the main parts of food reviewing on social media platforms is groceries and supermarkets. One of the best ways to promote a product on social media from the grocery category is by trying it out and reviewing it for people and then providing a link for them where they can shop for the same exact item.

Usually, social media users really like seeing Indie brands and new products instead of products that they’ve been advertised for a long time. Therefore, if you can either find a brand to promote as an affiliate or get sponsorship from, that will put you well on your way to making a lot of money from revenue share.

Just don’t forget to put the links of all of your affiliate programs on your bio through a page like LinkTree or similar websites. Also, keep in mind that if you’re promoting any new brand or promoting something you don’t trust, that would count as a big risk. You should definitely try out any item or product that you’re promoting to people yourself so they can trust your words. If there is a product that has not been properly checked by Authorities, then it’s better to stay away from it.

Keep in mind that in this niche, you’re mainly dealing with people's health and physical well-being. That is not something to joke with, so you need to really pay attention to what you’re promoting to them. You should also make sure that the brands you’re promoting have good reviews, so you will not be affected by their reputation.

If you’re just starting affiliate marketing for groceries and food products, you should do a lot of reviews or posts about different brands or products every day so we can reach out to more people faster. If you don’t want to try anything, it might be harder for you in this day and age to actually get people to click on a link and purchase a grocery product. Therefore, the element of trust needs to be established before they can shop for a product they will consume.

Forums and Communities

If you have a certain affiliate program where you live, one of the best practices is to get into the community nearby and try to promote your affiliate links. There are many ways to connect this way, such as Facebook, applications, like Nextdoor, and many other places where people in your area live. If you have a website, you can even target the exact audience in your area as well. If you don’t want to target only your own area, you can use keywords about places all around the planet, and not necessarily where you live.

Website Content

Speaking of website content, it’s very important for you to provide your websites and readers with some useful content. First of all, you should know what keywords to exactly target. If you’re writing for certain locations, you should make sure to include the keywords of that specific location in your Content. Plus, almost all of your content needs to be about food and reviewing them. You can even make a recipe website and post recipes on it and promote groceries and other types of products related to it.

Just make sure that on your website you include all sorts of information about the foods you’re reviewing. For example, if you want to review grocery stores that sell certain package products, organic products, drinks, meat, or so on, you need to include information and guides about that category as well.

Here are some other ideas for making an affiliate website for grocery officers:

• You can make a grocery comparison website in which you compare different brands and grocery shops. This can help many people find the best place and cheapest place to shop.
• You can include coupons and deals on your site, but keep in mind that grocery affiliate programs might pay a lower commission compared to other content websites if you only post coupons.
• You can review healthy food subscription boxes. You can definitely review some of them on your blog and post links to them while providing your honest feedback or even substitutions for them.
• You can introduce different ethnic and local grocery and delivery services to people around your own area or other areas where you work.
• You can review different products and brands for groceries and provide honest feedback about each of them and whether they are healthy or good enough for people to shop.
• You can make a website about grocery savings and living on a budget. This can help you promote so many different, grocery shops that pride themselves in having the cheapest prices.

These are just a few of the website ideas you can follow to make a grocery affiliate website. But don’t forget that besides the content, you can definitely place deals and coupon codes on your own original contact website, and that should not be against any affiliate program's terms.

Make sure you also include keywords and other helpful SEO-related optimizations on your website. Use the keywords you’re targeting evenly throughout your titles, content, images, etc.

Paid Ads

If you really want to reach a large audience, you might be able to use paid ads for some quick games. One of the best ways to do so is either with Google accents or Google search results. Facebook and Instagram are also great places to do so. However, keep in mind that you should never link to your affiliate link directly, because that might be against the terms of the program. You should almost always redirect the traffic to your own affiliate website, and from there, redirect users to the affiliate sites properly.

Tips to Promote Grocery Affiliate Offers Successfully

Top traffic sources for promoting grocery offers, let’s go through some of the best practices and tips and tricks to follow in order to make even more money.

Find Effective Platforms

First and foremost, you should try to find effective platforms where you can have the highest and maximum performance. You should look out for where your audience exactly is on. For example, people might not be looking on Twitter to find groceries. However, they might find it helpful to see some about groceries where they can save money on the websites they’re visiting. You can reach out to them through Google ads. Or you might be able to reach out to people on Instagram or YouTube by reviewing different grocery brands or products. All you have to do is find that exact platform, use ads spy tools if you want, and reach out to the right audience in the shortest amount of time.

Keyword Targeting

It’s very important for you to target long tail keyboards that narrow down so they keep phrase do the exact product or service. You are trying to promote to your readers or people who follow you. Don’t use general keywords like grocery shops around me. instead, use specific location-based keywords. Besides that, you should also narrow down every keyword to the exact product or objective similar to watching a person with a commercial intent with a search.

Here are some long tail keywords as examples in this niche.

• Organic non-GMO baby formula reviews
• Top-rated plant-based protein bars for fitness enthusiasts
• Best eco-friendly cleaning products for a sustainable home
• Budget-friendly meal prep containers for busy professionals
• Delicious low-carb recipes for keto diet beginners
• Bulk wholesale spices for flavor-packed dishes
• Natural beauty products for sensitive skin types
• Nutritious superfoods to boost immune health
• Premium organic teas for a relaxing afternoon
• Gluten-free baking essentials for celiac-friendly recipes
• Ethical fair-trade coffee brands with bold flavors
• Pet-friendly cleaning supplies for a spotless home
• Affordable organic wines for eco-conscious connoisseurs
• Best-selling baby food pouches for busy parents
• Healthy snacks subscription boxes for on-the-go munching
• DIY organic vegetable gardening tips for beginners
• Best Mediterranean diet ingredients to buy in bulk
• Affordable eco-friendly reusable grocery bags
• Gluten-free baking mixes for delectable desserts

Trends

Usually, some products become popular for a while. For example, just a while ago fruit roll-ups became extremely popular. The situation is, that you can benefit a lot from promoting such products to the general audience and including your link for a discount or coupon as an incentive. So always make sure to check out the latest trends and hop on them.

If you’re working on social media, you should make sure to include certain hashtags in your posts to make sure that the video or Contento reaches out to the right people who are looking for videos of the same type. For example, if everybody is talking about fruit roll-ups, then you’ve got to make sure to use #FruitRollUps in your Content.

Review Products

In order to really hook people who read your product reviews, you need a killer product review. First of all, it should have all the details before anything in a little box so users can see some quick information, like pricing, highlights, pros and cons, what you like about it, etc.

Then, you need to talk about your experience with the exact images that you took or images that the affiliate program shared with you. You’ve got to make sure that your reviews are honest and you’re not just promoting the product because you are getting paid to do some users usually understand, and it smells such actions. So avoid doing so at all costs.

Conclusion

Now you know, almost everything about grocery affiliate programs. You can find some other programs that might be suitable for your audience on our affiliate programs and affiliate network directories. In the meantime, make sure to follow the tips and tricks shared in this article and you will be successful in no time.