Video editing affiliate programs pay commissions to affiliates for delivering new customers to their platforms.
As everyone is well aware, the internet is full of video traffic, even so, the recent data still seems shocking. Cisco predicted that video will account for 82% of all internet traffic by 2022. Every day more than 500 million hours of video content are watched. Various businesses and individuals utilize video to promote services and products or share interests.
Video editing software is not only for professionals; it has become a common part of a software bundle on almost every laptop. Video content creators appear every day and all of them look for video editing software to provide their audiences with high-quality video content.
As an affiliate marketer, you can help them discover the software with the required functionality and earn your well-deserved commissions through video editing affiliate programs.
Advanced video editing solutions have to compete with free video apps for a market share. We don’t talk about professionals who initially work with heavy software packages with advanced functionality. We discuss a market chunk of social media presenters and influencers who are constantly in pursuit of an optimal solution for working with their video content. Free apps are often quite basic with a limited array of tools, so people look for better options. At the same time, video editing software developers are seeking ways to promote their products, increase their market shares, and push up sales. Thus, companies run affiliate programs to make their products and services more visible. They need more sales. They need affiliates to convince people to buy their products. And they are ready to pay lucrative commissions to affiliates for delivering new customers.
Most software affiliate programs pay attractive commissions for the promotion of products. As with many other affiliate programs, there are three main types of affiliate commission:
Commission rates may vary significantly, from 10% to 60%. On average, affiliates receive 15%-30%. Quite often, rates depend on performance. For instance, an affiliate initially receives 16% but can earn a higher commission (for example, 20% or more) if affiliate campaigns lead to sales for $1000-$5000 per month.
Sometimes affiliate programs offer a flat fee for affiliate sales. Coolix pays $100 per sale, while Zoom video pays $70 per sale.
Cookie duration is another important aspect of affiliate marketing. The longer the cookie duration is the more marketers can earn. People don't always purchase products and services at once. More often than not they read various reviews and scrutinize rankings. So, if a person clicks on your ad but purchases a product a couple of months later (after trying multiple free solutions), you still want to get your well-deserved commission. Don’t get fooled by high commission rates, always pay attention to cookie duration. For example, Zoom Video offers affiliates a $75 flat fee with a cookie duration of only 10 days.
See here, some companies offer only a 30-day cookie duration (Coolix), and some ensure a 45-day cookie duration (Animoto, Pinnacle). But you can find affiliate programs with 90 and 180 days cookie length or even lifetime cookie duration. For example, Movavi offers a 30% commission and 120 days cookie duration
To generate traffic and drive sales, you need to develop your marketing strategy and consider available traffic sources and marketing materials. No traffic, no sales, no earnings. Hence, traffic is the key. You might have heard many opinions on the best traffic sources for affiliate programs. The truth is there is no “best traffic source”. Various traffic channels might perform best for different marketers. Whether you have a YouTube channel with a large audience or you are an active Redditor, almost any platform you can turn to your advantage.
Actually, you can promote video editing affiliate programs and generate traffic to the advertiser’s site in multiple ways.
These are only some traffic sources available. Twitter, TikTok, and email marketing might perform well too. Every time you apply to an affiliate program, pay attention to traffic requirements. Some programs accept affiliates with organic traffic (they won’t accept you if you do not have a website or blog), while others accept only Facebook traffic.
Most advertisers provide affiliates with a wide range of ad instruments and marketing materials, such as affiliate links, banner ads of various sizes (often customizable), widgets, logos, images, and videos. When it comes to video editing software, companies strive to create top-notch visual materials using complicated graphic tools to show off the advanced technologies they use.
Businesses are interested in higher sale rates, so they strive to provide affiliates with performance-oriented marketing materials to increase conversion rates. Besides, affiliates usually have at their disposal real-time tracking tools and analytical and reporting instruments.
Marketers often face a dilemma: in-house affiliate programs or affiliate networks. As a matter of fact, companies often run both in-house affiliate programs and join affiliate networks. Obviously, they rely on affiliate networks as sources of additional traffic and, consequently, sales.
As you may know, affiliate networks are intermediaries between businesses (advertisers) and affiliates (publishers). Many marketers prefer working with affiliate networks because in-house affiliate programs set strict requirements for potential affiliates (traffic volume, sales volume). Actually, both marketers and businesses benefit from joining networks, which represent a sort of marketplace: a vast number of advertisers and publishers on a single platform. Businesses take advantage of numerous ad campaigns, while marketers have a wide selection of affiliate offers to promote.
Many software developers do not run their own in-house affiliate programs and rely on affiliate networks. If you are already registered in one or more networks, you can always search for video editing affiliate programs to promote. Or, you can join networks that have video editing affiliate offers, such as CJ Affiliate (Pinnacle), ShareASale (Animoto), Rakuten, LinkConnector, OneNetworkDirect, or Avangate. While giants like CJ Affiliate, ShareASale, and Rakuten cooperate with thousands of advertisers and have offers in various categories, there are affiliate networks specialized in software and digital goods, for example, OneNetworkDirect or Avangate.
Naturally, the choice of an affiliate program depends on your target audience in the first place. Obviously, professionals and amateur video editors probably use different software. There is no point in promoting easy-to-use software with limited functionality to professionals or expensive advanced video editing solutions to people for editing home videos.
You can find affiliate programs for cloud-based video editing software with no need to download or install anything. This type of software is a great solution for almost everyone as so many of us post videos on social media and look for user-friendly and easy-to-use solutions to edit videos directly on mobile devices.
For example, Vidchops, a video editing service, offers unlimited video editing for social media influencers and YouTubers (who don't want to spend time on editing videos or don’t know how to edit videos) for a flat fee of $595. Affiliates are paid a 50% commission. Unfortunately, cookie duration is not clear, but the commission rate looks impressive.
Before deciding on an affiliate offer, it is always recommended to carry out research about the company and its products. Platforms like PCWorld, CNet, TechCrunch, and some others provide comprehensive reviews of almost all video editing software available in the market. Definitely, you don’t want to promote a low-quality product.
Do not hesitate to ask for advice in marketing-oriented communities on Facebook, Reddit, or forums. The affiliate marketing community on Reddit has almost 90 000 members ready to discuss paid traffic, email marketing, SEO, and all other aspects of affiliate marketing. Anyone can join the community but you should have 250 or higher karma to post or comment. This is to “cut down on spam”. And yes, they don’t accept ‘guru trash’. You might also like the Digital marketing Reddit community with 136k members and focus on digital marketing news, best practices, strategy, and learning.
Conclusion
Promoting software as an affiliate is a great idea for both beginners and marketing gurus. For the most part, video editing affiliate programs offer attractive commissions and convert well. Additionally, you can generate traffic from different sources, be it social media platforms, YouTube, Quora, Reddit, Twitter, or niche sites.