Best mVAS Affiliate Programs in 2024 — Ranking of the Best Affiliate Programs and Offers
Recently, the number of mobile users on the planet is increasing, and therefore, offers targeted at mobile users are increasing. In the same way, we can see mVAS affiliate programs providing lucrative ways for affiliates to make more money. In this article, we’ll talk about mVAS affiliate programs, what they are, and how you can make them work.
What Are mVAS Affiliate Programs
mVAS affiliate programs or Mobile Value Added Services Affiliate programs are services provided by mobile operators in addition to their standard communication services.
In affiliate marketing, mVAS refers to mobile offers. Affiliates can advertise these offers to users and ask for one-time or subscription-based payments. Then, the affiliate gets a commission from the sale of such offers. These offers are usually represented to users on their phones, through games, and so on. These services can range from games to music or news updates and health tips. When users sign up for such offers, affiliates will benefit from the commission share through different models like revenue share, CPA (cost per action), or CPL (cost per lead).
How to Choose the Best mVAS Affiliate Program
There are many of these mVAS offers listed, and before you actually continue signing up for one and spending time and effort, you need to choose one from all the existing offers. To do so, you should filter out these offers by the following factors.
The commission model is definitely one of the most important details to pay attention to. The higher your commission, the better. However, sometimes, there are so many restrictions or low traffic that even a high commission would not be worth your effort. Therefore, it’s important to look for offers that are good, in a niche, and can easily get the traffic you need, no matter what the commission.
-
Quality of Traffic Source
It’s important for the traffic source of such offers to be valid and proper. If the offer requires a traffic source that makes it harder for you to find users interested in it, then it’s better to avoid that offer.
This is another important factor. You should always have your own niche in mind. No matter how much money an offer pays, if you don't have familiarity with the niche, or if you think the niche offer can’t provide you with solid traffic and chances of high earnings, then switch to another offer.
-
Restrictions, Regulations, and Rules
Many countries have restrictions and rules about their mobile traffic offers. Because of this, it’s not always easy to promote certain offers in high-paying tiers of countries or certain regions. You should always make sure that the offer is suitable for the area of your specialty, and that the regulations are not going to stop you from promoting them.
The targeting options for the offer are very important as well. Some affiliate programs provide options for you to guarantee your success. If the options are not suitable, then your job will be much harder to find leads.
Best Traffic Sources for mVAS Affiliate Programs
There are several traffic sources for mVAS affiliate programs. Particularly, they have a lot to do with mobile methods. These sources include the following.
First and foremost, mobile apps are the best place to promote mVAS offers. If users are already on their phones using an application, offering mobile offers is just going to grab their attention. Plus, they can easily swipe into the process of signing up or purchasing right from their phones.
In this case, the ads can be placed inside the app interfaces. For this purpose, most applications have regions specified that you can target. Users can simply click on the ad and jump into onboarding. The key tip here is to choose apps that are relevant to the mVAS services you’re promoting. Then you can make sure users are already interested in it.
The next best traffic source is web browsers on mobile. Users are casually browsing the web on their phones when they see mVAS offers as ad banners or pop-ups. This way, they can easily click on the ads that lead to the mVAS service on their phones. It’s important to, once again, target websites and web apps that serve an audience very similar to yours, so they’ll be interested in what you have to offer. You should also remember to optimize these ads for mobile devices so all users can see them and your money for advertising won’t go to waste.
Next up, you have the most popular free traffic source, the social media platforms on mobile. These social media apps like Instagram, Twitter, Facebook, and so on, are great places to drive free and paid traffic. If you already have an audience on these apps, feel free to share your mVAS offers with them. If not, these apps like Instagram and TikTok offer great ad placings that can allow users to see ads relevant to them based on their locations. So if your offers are of interest to them, they can easily click on them and be redirected to the mVAS service. Creating engaging ads for each social media app can be challenging but with practice and analyzing the traffic, you can get it right.
Next, you can definitely leverage the power of search engine ads. These ads appear in search engine results when users search for something on their phones that is either related to their location or a mobile operator service. All you have to do is make sure you’re targeting the right users so you can get the best outcome out of your campaigns. So choose your keywords wisely.
Ad networks are just another form of traffic that send ads in the formats of popups, push notifications, native ads and more, all hosted on mobiles. You should understand how these networks work, and also work with black-lists or white-lists, testing multiple creatives, and so on.
Case Studies of mVAS Affiliate Success
Now that you have an understanding of mVAS affiliate programs, let’s check some success stories from case studies shared by affiliates talking about their experiments with making money using mVAS offers.
Case #1 — mVAS + Push Traffic = 142% ROI
This case study was conducted by ADLEADPRO and involved the promotion of an mVAS offer in Vietnam. The affiliate used Adsterra as the ad network and Binom as the tracker. The offer was a content unlock service provided by Mobifone, Vinaphone, and Viettel. He spent $106 on the campaign and earned $77.7, meaning a 142% ROI.
He used a creative approach for the ad, suggesting that someone had hacked the girls’ phones and stolen all their photos/videos, and if users wanted to see them, they needed to click the link. He also tested different approaches, including using a pre-landing page, and found that the campaign without any prelanding had the highest ROI.
Case #2 — mVAS vs. Other Verticals
This case study, published on the DCB HUB BLOG, compares different niches, from Dating to Crypto to mVAS, and analyzes their pros and cons for an affiliate. This article provides a comprehensive overview of each vertical and helps affiliates make an informed decision on which vertical to work with. The mVAS vertical is highlighted for its high demand, different cooperation schemes, and the potential for high profits. However, the article also points out the challenges of working with mVAS offers, such as complicated flows and KPIs, strict regulation and prohibitions in many GEOs, and the waiting time for lead quality and fraud checks.
Conclusion
Now that you know what mVAS offers and how impactful they can be in your traffic gain, use the tips mentioned here, and good luck on your journey.
