I have been working for quite a long time, since 2014. So I can form my own opinion.

For those who don't know, admitad is one of the biggest partners with purely white offers. For a quick look, the only similar ones I can think of are sitiads (but there are also gray offers there), and they've deflated somehow lately. Also similar was echenpay in the better days, but we all know what they have become).

Let's start with the pros.

+ A lot of offers, e-commerce (stores), finance, games, all sorts of services, etc., including a lot of foreign market. All kinds of adult, gambling, pin submits, merchandise and other gray-black - all bypassed.

+ There are good exclusive offers. For example, ASOS or Lethishops.

+ Ability to work in white through a legal entity, including one of the first given the opportunity to connect to the self-employed.

+ Their own affiliate engine, which is handy in some places.

+ Sometimes the support is top-notch. I have been using Aliexpress on EPN (it is another affiliate) for 4 years already. Admitad suggested them to try it out. I got hooked up and within a couple of weeks they managed to hook me up with a Chinese lady from Aliexpress office in Russia and discuss some very important questions. In all these years, EPN has never tried anything like that, even though EPN is kind of a top partner of Ali in terms of traffic volume. And in general, the PM answers quickly and always on the case. Sometimes they can negotiate with advertisers (and here they are just serious companies, not just people sending turnscrew instead of screwdrivers) on exclusive terms, I have here a public with a couple hundred subscribers connected upfront to offer, although the original conditions were 10k people. My PM Lyubov Neverova – is a top!

+ You can feel the development in the affiliate. They constantly organize contests, own news room, now they make some webinars all the time, record podcasts, make contests with investments. They feel that things are going well, do not stagnate.

+ The first and only affiliate in which I saw that they have a service for tracking cookies. Although for some webs it is a minus. :))

Now to the minuses.

- One of the first negative impressions is the requirement to enter TIN when adding a method of payment. They assure that this is only for their internal accounting, but a worm of doubt gnaws in me.

- The proprietary engine is sometimes not particularly handy. For a long time, when there wasn't a bot in the Telegram and a plugin to shorten links, shortening took a long time because you had to go into a separate tool to do it. Or from a fresh one, when you create a payout, they give you a document with payout details. But there you can't sort the orders by site. It is not clear from which site the money was paid by the advertiser and from which it was not. Which leads smoothly to the next disadvantage.

- Sometimes there are delays in payments. Well, there are no real delays, if you have ordered payment - it will come on time, but there is a scheme: first, the lead goes from the hold, then waiting for payment of the advertiser, and only then in your funds for the withdrawal comes. They used to cover delays from their own money, but no longer. It's not cool. Affiliates are kind of like that to take on the function of insurance and mediation, and here they wash their hands of it. Sometimes orders can hang for a long time without being paid by the advertising company.

To summarize everything I’ve said, even at the expense of exclusive offers (really exclusive, not as in e-commerce affiliate companies) Admitad is strictly recommended for white webs. And in general it is very good affiliate program. I attach a couple of screenshots from the office.