This type of affiliate networks provides two main ways of receiving profit: a one-time reward for the brought-in trader who opened a real account, or periodic payments of a percentage of the commission savings. This way of earning is relevant to owners of sites or groups in social networks on similar subjects: stock markets, trading, finance.
Recent economic ups and downs force more and more people to look for additional income, and many decide to try trading. Binary options represent one of the easiest variants. Brokers strive to attract more clients and open affiliate programs to get more traffic, which in its turn means more traders.
Actually, a vast number of affiliate programs means higher competition and better terms for affiliate marketers. If you are lucky, you can get a $200 CPA. Persistent, niche-focused experienced webmasters and marketers with targeted high-quality traffic receive $300-$350 CPA. They are true pros. Anyway, you can build up your expertise in binary options and successfully promote affiliate programs. Let’s dive in and see how you can earn on binary affiliate programs.
First of all, there are two ways to work with binary options affiliate programs:
While in-house programs might have a tiny bit higher commission, they are usually filtering applicants for traffic volumes and traffic sources. If you are a beginner with no niche-focused established website or YouTube channel with a solid number of subscribers, you have low chances to be accepted.
But keep your chin up! There is another way to earn on binary options affiliate programs — join a network. Typically, networks do not set strict requirements for marketers — even zero-experience marketers can join some networks. If you’ve been working with one or several multi-niche affiliate networks, search for binary options offers — quite often brokers run offers on multiple platforms to drive traffic to their platforms.
Another terrific advantage of affiliate networks is a chance to promote several brokers through a single network. This way you simplify the process of applying for offers, getting promotional materials (such as banners, links, widgets, etc.), and payments. Besides, you can follow the progress via a single dashboard.
Some examples of binary options affiliate networks include BestForexPartners (Banc De Binary and 24Option are among many brokers running their affiliate programs on this platform), BinaryAffiliates, 24Partners (Anyoption, iOption, Eztrader run programs via this network).
The world knows how lucrative binary affiliate programs are. Numbers may vary, though. In fact, the commission often depends on the volume and quality of traffic. CPA commissions start usually at $200, but you can scale up to $400. Offers with a Hybrid commission model allow getting CPA and revenue share. Binary options affiliate programs usually offer one of three major commission models:
Ok, you can join affiliate binary options programs and networks. Where to promote programs to drive targeted traffic? In fact, most major traffic sources work if used properly.
Important: When you use affiliate links in descriptions to videos, do not forget to write a disclosure. You can use hashtags like #ads or #advertising; or use text format “I use affiliate links, so when you click on them, I will earn a commission at no extra cost to you” or your own variant.
Optionally, you can purchase contextual ads on trading-focused platforms with solid traffic volume. Do your homework: Search for websites focused on economic and financial news and analysis. You need active platforms with high traffic volume and a high level of engagement.
Attention: Certain countries prohibit trading ads. Additionally, your ads should be in compliance with Google advertising regulations.
One of the common mistakes of affiliate marketing beginners is wrong targeting. For example, if you run a binary options campaign and target traders, you won’t get any significant results. Why? It’s simple. Pro traders work with specific brokers they trust and are unlikely to switch their preferences. After all, trading involves money, huge money, so chances are low to drop off a reliable platform for the unknown one.
On the contrary, you need to target venturesome people interested in fast money. Understanding the characteristics of your potential audience is the key to a successful campaign.
Quality of traffic and conversions depend on targeting. So, you may begin with age groups thirsty for fast income, for example, 18-35. Definitely, you may add other age groups, filtering them by interests and activity.
In the current economic situation with prices increasing almost weekly, many people want to try trading as a source of supplementary income. Actually, they are worried about diving into Forex trading with zero experience; thus, binary options trading might be considered a safer variant for them.
In general, the target audience includes:
Most affiliates choose binary options affiliate programs because of high commissions and a large audience interested in trading. Despite high competition in the market, affiliates manage to earn significant amounts running binary options campaigns.
Pros:
Cons:
The marketer “Okwi” has shared his experience of working with binary options affiliate programs. Okwi noted that he has planned to try binary options affiliate programs for a while but couldn’t find the right offer. So, the case study below is a small testing campaign to verify a traffic source, affiliate offer, promotional materials, and campaign settings.
Affiliate program: Olavivo
Affiliate offer: Mainstream Binary
Traffic: Push notifications
Period: August 8, 2019 — August 30, 2019
GEO: Mexico
Expenses: $308
Revenue: $600
Profit: $292
ROI: 94%
The marketer explains the choice of GEO by cheap and abundant traffic and low competition. He decided on Push notifications and searched for ad networks with high volumes of traffic in the selected country.
As for Olavivo, the marketer searched for a program with a variety of binary options for traders.
He selected a landing page:
Actually, targeting has been changed in the process. Initially, he targeted users with high-level activity. Later, based on the network manager’s advice, switched targeting to all activity categories. From 933 clicks a day, he got 1965 clicks per day. Working with the CPC payment model, he noted the difference almost instantly.
Several creatives were tested:
He spent some time creating appealing titles and descriptions highlighting instant wealth and getting rich fast. A couple of examples he used you can see below (of course, phrases were written in Spanish for Mexico):
“Make money without leaving home! — Click and find out how to earn $1 000 per day!”
“How to make money in one day? — First money is already waiting for you!”
He relied on bright images and catchy titles. In fact, the strategy worked. He noted that making banners relevant to the landing page is crucial.
With the first clicks, he moved on with optimization. As mentioned above, he changed targeting from high-activity to all categories. The number of impressions spiked at once.
After he had revised the detailed stats, he raised the bids to improve the conversion rate. The next day after the changes, impressions increased x2.5, clicks doubled, and the conversion rate quadrupled.
Important: Non-converting placements were blacklisted not to waste money.
The marketer confessed that he ran this campaign primarily for testing and didn’t use all resources to generate traffic. Once the test had delivered satisfactory results, he just paused further optimization.
Settings were as follows:
Device: Mobile
OS: Android
Language: Spanish
Bid: Initially, he planned to run the campaign at $0.010 but changed it to $0.015. A week later, he lowered the bid to the initially planned ($0.010) — results declined, and conversions stopped.
Finally, he got 94% ROI but wasn’t actually satisfied. He stopped the campaign on August 30.
The marketer resumed that he was satisfied with his results and the conversion rate in general. He also noted that changing the bid for the lower one was a mistake that resulted in declined conversions and ROI.
Additionally, he highlights the crucial role of using blacklists and continuous tests.
Conclusion
Joining binary options affiliate networks is certainly a good idea: you can get higher profits on tremendous amounts of money circulating on trading platforms. Given that you have a reliable source of quality traffic, tune and adjust your campaigns or content used for generating traffic, and you should notice how your bank account is topped up.