Pros:

1) Offers 80+ tailored portfolios, spanning a variety of investment strategies;

2) Users may choose from 6,000+ stocks and ETFs to create personalized portfolios;

3) Tools can help move your extra cash into investment accounts;

4) Competitive rates on margin accounts.

Cons:

1) Limited features compared to full-service online brokerages. Asset choices restricted to stocks and ETFs, cannot actively trade either type of asset;

2) Lacks some of the features typically offered by full-service robo-advisors;

3) No access to live financial advisors;

4) Customer service options are very limited.