PROS
1. Offers a wide selection of keyword search and management tools in an attractive price range.
2. Interactive reporting, deep PPC/CPC and paid advertising metrics.
3. Can track backlinks and offers ongoing site monitoring and unlimited search results.
CONS
1. No web-wide crawling.
2. Ad metrics can be complicated for novice SEO users.
This review reflects the subjective opinion of the user, and not the official position of the editors.