Everyone would agree that there is an enormous number of reviews on various trackers. Different topics have been discussed: how to set up a tracker, how to cloak with it, which tracking solution to choose, and so on. Each new review is an attempt to highlight a new, "unique" feature specific to that tracker. Today, let's delve into an unconventional review of the RedTrack.io tracker.
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What challenges do affiliate marketers commonly encounter, and how does the RedTrack tracker assist in overcoming them? To quickly assess the pros and cons of any tracker, it is sufficient to evaluate it based on the following criteria:
- Product adaptability for new users (how user-friendly it is for them).
- The functional richness of the tracker.
- The level of support provided.
These are the main criteria for evaluation and at the same time, the main challenges for every affiliate marketer. Let's see how the RedTrack.io tracker addresses them.
Adaptability of the Product for New Users
Let's start by acknowledging that RedTrack has earned a reputation as one of the "most responsive and user-friendly tracking solutions" on the market today. Let's delve into what makes it stand out:
- Interface: RedTrack is not just a TDS system; it is a tracker with advanced functionality. The service team has managed to maintain a concise and straightforward interface. All essential windows for operation are conveniently structured, data tables are easily readable, and additional functions are placed in a separate tab called "Tools."
- Extensive Knowledge Base: The tracker provides robust offline support for users, offering detailed manuals, video tutorials, and 40 step-by-step guides on how to integrate the tracker with affiliate networks and traffic sources.
- Live Demo and Free Package: To familiarize users with the tracker and its capabilities, RedTrack offers two options — a demo version and a free package. The demo is useful for those who want to work with data and try to create multi-level reports. To genuinely assess the functionality and all its possibilities, users can register and receive 50,000 free events per month — more than enough for comprehensive testing. If that is not sufficient (hello pop-traffic), users can always contact the support team and request more.
The Functional Richness of the Tracker
In general, the operating principle of all trackers is similar. What can be noted regarding the functionality of the RedTrack tracker?
- Flexible traffic distribution system: The ability to create multiple streams within one campaign and distribute traffic based on 20+ metrics, including uniqueness, traffic source, user's geo, day and time, operating system, browser type, connection type, and more.
- Redirect based on unique visits: RedTrack allows setting restrictions on the permissible number of unique visits to an offer per day/week/month. Users do not see the same offer twice; instead, they are redirected to another one. This significantly increases the potential to turn every visit into a conversion.
- Impression tracking: With RedTrack, it is possible to analyze advertising campaigns not only at the click and conversion levels but even at the impression level. Obtain all traffic information without leaving the account.
- Payment models: RedTrack supports all major action-based payment models — CPC, CPA (including CPI), CPM, and RevShare.
- Flexible postback settings: The tracker offers four possible options for registering a repeated postback — a feature designed for the detail-oriented, but certainly essential for acquiring comprehensive data on conversions, particularly in e-commerce and gambling. It separately records registrations and sales (deposits); there is an option to update payouts for existing conversions with repeat purchases and deposits instead of creating a new conversion.
It's also worth noting that RedTrack.io adds features based on user requests, thereby providing a product that is as closely aligned with user needs as possible. The tracker's Telegram channel gathers user reviews and requests, provides answers to questions, and publishes news about the tracker.
Level of Support Provided
Now, onto the Achilles' heel of all trackers — customer support. In just one year, approximately 10 new solutions have appeared on the market. Another tracker attempts to replicate the functionality of its predecessor. RedTrack is one of the few teams trying to build the perfect service for affiliate marketers with an emphasis on both convenience and functionality.
What users often praise about RedTrack is its extremely responsive support. It goes beyond the promptness of responding to inquiries, it's about the team's efforts to simplify the interaction with the tracker for its users as much as possible. The RedTrack team offers free onboarding for all clients, including the transfer of active offers and campaigns from another tracking solution. If there are questions about adding a specific network, creating a tracking link, or setting up a postback, clients can request an individual session with the RedTrack support team.
There have been cases where, to solve particularly crucial network-related issues, the RedTrack team moderated Skype sessions, bringing together the user, their support team, and the chosen network's support. This approach provides prompt and comprehensive solutions to user queries.
Conclusion
Undoubtedly, RedTrack appeals to experienced affiliate marketers with high demands for tracking functionality and report generation speed, as well as to newcomers who value interface simplicity and responsive support.
RedTrack has established itself as an excellent tracking solution. It may encounter minor bugs, but they are swiftly addressed in frequent updates.
Official Website of the Service: https://redtrack.io
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