Online betting is now gaining support from the government, as it is becoming licensed and regulated in the United States. In line with this, betting fans and marketers are also taking advantage of this popularity. However, in some of the regulated states in the country, sports betting affiliates are required to make their operations licensed and registered.
People who want to make real money from marketing may enter the multi-billion-dollar betting industry. This is a highly competitive business for operators and affiliates alike. If you enjoy competition and can do a little hard work, you can earn a good amount of money from commissions as a betting affiliate.
Understanding The Betting Affiliates Program
For betting sites to increase their number of players, they need the help of betting affiliates. The more betting affiliates a betting site has, the more audience it can reach. Betting sites provide these affiliates with a personal link. The affiliates then share these links to their social media accounts.
Once a prospective player uses the affiliate’s link, signs up, and makes a deposit to his funds, the affiliate will receive his commission. For example, if you own a blog site about recommendations for a sports betting site, you may include your affiliate link within your blog.
Case #1: Academia Das Apostas
Academia Das Apostas started as a Portuguese portal that gives club, player, and competition statistics in football of different leagues worldwide. It covers goal scorers, final and half-time results, and red and yellow cards. Apart from that, it features functions and events that will help its visitors to have a more enjoyable and complete knowledge of the available sports.
The website provides a written analysis of several games of the most diverse sports. As a betting portal that provides knowledge and information, it promotes betting as an enjoyable leisure activity.
Today, Academia Das Apostas ranks #12 in sports betting affiliates in Portugal and #981 worldwide, with the majority of bettors from Portugal. Last October 2022, the website had 308.5k total visits, much higher compared to 248.0K last September 2022. As a betting affiliate, the website receives $947 daily from ads and estimated revenue of $1.0 to $2.0M in total annually.
Case #2: Ben Smith (LeadStar Media)
Ben Smith works as a Team Leader at Leadstar Media, an organization focused on building products that are focused on creating products that uplift the betting experience of punters. In 2016, Ben was linked to iGaming because of his job in the marketing industry. Back then, gambling sites were new and just starting.
When he joined Leadstar Media in 2019, there were only a few sites where he created content for. Now, the company is already adding its tenth market from one of its websites. Since it started, the company now has a revenue of more than $1 000 000. They also have launched six brands dedicated to the US market.
For Ben, the US Market is bringing the most hype to the betting industry. It was also one of the biggest topics during the iGB Affiliate London 2022. Currently, Leadstar media targets 31 geographical markets that educate readers in sports betting. They ensure that the products reach their target market by assigning the appropriate employee to a specific geographical market.
Case #3: GiG Media
GiG Media is one of the leading iGaming affiliates in the betting industry. The tech company uses a number of websites and paid campaigns to create leads for online sportsbooks. By providing reviews and insights to readers through their websites, they are able to redirect new players to the betting site.
The media provider has released its revenue report for Q2 2022, with a reported revenue boost of 37%, compared to Q1 2021. Out of the increase, 24% was organic, reaching $26.6 million in revenue. In addition to that, the revenue of the platform and sportsbook hits up to 43%, reaching $7.4 million.
Because of the high increase in revenue in the sportsbook, GiG Media was nominated for 2022’s Best Betting Affiliate during the iGB Affiliate Awards in London. The company’s GiG Media product converts its partner’s website visitors into players.
GiG Media also signed a partnership agreement with Aspers in the UK. Other partnerships include Betsson Group in Colombia and Crab Sports in Maryland. The company also looks forward to additional agreements, including the expansion deal with Betway for Sportsbook and Player Account Management dedicated to the Portuguese market.
Other prospective targets of Gig Media are the Colombian and Spanish markets.
Case#4: Aposta Ganha
Bruno Coutinho created the Aposta Ganha website. He is a sports betting affiliate that started as a poker player. As a worker in the IT field and a football fan, Bruno created his own forum that is focused on sports betting. Today, Bruno has his own website featuring tips and discussions about online betting.
Aposta Ganha started in 2005 as the first and only betting affiliate in Portugal. Recently, Bruno has expanded his website to Brazilian, Spanish, and English markets. The website includes content about football prognostics, new promos, betting suggestions, and many others.
Currently, the website ranks at 4,341 from all over the world, with the majority of its website visitors from Portugal. Aposta Ganha peaked its number of traffic in September 2022, with 105.8K visits. Bruno managed the website full-time. As the demand for content, podcasts, updates, and emails, he started to hire employees to cater to his audience’s needs.
He managed to continuously attract audiences by producing quality content. He and his team create betting podcasts weekly. They also develop betting tutorials and guides regularly, which is the main attraction for beginners in the online betting industry.
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Conclusion
Becoming a betting affiliate can be tough, especially for beginners that haven’t established their names in social media or haven’t created a website yet. The good thing is, betting sites have extensive betting programs that even a beginner can start from. With hard work and a lot of networks, it can help people earn a lot by expressing their interest in creating content or simply by studying an upcoming game.
