Since Pinterest came into existence, there hasn’t been anyone who isn’t familiar with the app or its popularity. You might not be an aid user, but you most definitely have scrolled through it at one point in your life.
No matter if you need inspiration for your kid’s birthday party or your own wedding, Pinterest boards will always come to the rescue. It is safe to say that Pinterest is the provider of a new era for search engines, as the newsroom Pinterest report of 2019 mentions more than 320 million monthly active users.
Not just that, more than 200 billion ideas have been saved to over 4 billion boards to-date on the platform, providing insights into emerging trends and early signals into consumer behavior and evolving tastes. These statistics have helped the company to provide each user with a more customized and personalized experience.
With showcasing your products and services through a range of pins, boards, and profiles you not only target your specific audience, but the visual appeal of pictures also provides solutions for everything.
Pinterest is a true search engine of the new era with its high functioning algorithm and the glamorous pictures that catches attention in a nanosecond.
Even though the platform is uncannily similar to facebook and instagram, it still is mountains apart. With this app, you don't need any concrete experience or wild following to make money. If you know the perfect tips and tricks to monetize your Pinterest blog, then you can easily make a good sum of money each day.
With a correct mixture of passion, marketing, and skills you're good to go and the best part is you don't even need experience for this just like Finsavy Panda, who makes $5 000 a month as a starter.
Kristen Larson from Believe in a Budget went from 5 000 to 17 000 views on her blog in a month and next month it just increased exponentially to over 40 000 views.
Within two years that is from 2015-2017, her income from her blog went from $13 000 to $290 000.
The first thing that you need to understand about Pinterest is that the target audience is not exactly similar to the ones that you encounter on other social platforms. According to Statista, a huge set of the population belongs to the age group 30 to 49, which mainly comprises a new set of mothers and people who are looking to make amends in their houses.
This means that they are looking for DIY birthday ideas and lifestyle changes, which means that you should focus on these verticals more than anything else.
The second largest group is of users belonging to the age group 18 to 29.
A huge part of this audience, which is around 7 out of 10 users are women. Therefore only 7% of the total population is of men and the others are all women. This essentially means that your main target should be towards women and their interests.
This is why monetizing a food, fitness, or a DIY lifestyle blog is easier than the others. That being said, lets now focus on the ideas that will help you make money with your Pinterest blog.
Sign Up For A Pinterest Business Account
If you are a business entity or even if you sell a service, such as blogging, you should sign up for a business account. If you already have an existing account on the app, then you can use that one to convert it to a business account.
This is a very important step for monetizing as you have to agree to the terms and conditions for a business account. Secondly, having Pinterest business account will allow you to have an insight about the important analytics, such as your target audience and your posts that are getting the maximum traffic.
Optimize Your Pinterest Presence
After you sign up for a business account, you need to ensure that your Pinterest posts are getting top-notch attention. To do this, you have to highly optimize your Pinterest presence. The only way to do that is to pay close attention to what you are posting on your account.
As Pinterest is highly visual, you have to focus on your picture-taking skills. Your shots should be able to capture a user’s attention as soon as they come across them. Next, you have to make sure that the attention is on the image rather than the text.
To do this, you have to keep the description short and to the point (but with relevant keywords and meta tags). If you own a blog that primarily focuses on women's clothing and you are uploading a picture of a bright red women’s skirt, then you can write something like this in the description, "This bright red women’s skirt is a must-have for your summer wardrobe 2022".
Another important optimizing strategy is to always have fresh content. This is no point in adding new content to your website if you are always posting the same old boring things. Think of new and fresh ideas to keep your users interested.
You don’t have to post new pictures every day, but you should be on a regular posting schedule.
Sponsorship Opportunities
If you already have a good following on the blog, then it is super easy for you to get sponsored campaigns. Similarly, like other social media apps, it is pretty easy for you to gain good contracts if you make your name in the field.
These contacts mostly involve you pitting a product to your audience and posting pins that talk about their products and how you use them. You can then link these posts to the brand’s website or you can review their products on your blog.
You should however always only work with brands that are highly ethical and sell stuff that you actually want to endorse. Your audience wants to follow you for a reason and if you are not true to them then you are not being fair to either yourself or them.
This way you will only end up damaging the reputation that you worked so hard for.
Affiliate Marketing
Pinterest is basically a search engine with a social aspect connected to it. With its huge audience, it is no surprise that affiliate marketing works very well with it. If you have a functional business account (if you don’t, then don’t worry, read our first point to set one up today) you can set your affiliate marketing link on your profile very easily.
Just log in to the account and select the pin from the top right corner, next upload the pin that you have created to advertise your link (tip: use Canva for better aesthetics), and upload the website link in the link section.
Make use of the description section to write some details about the pin, don't forget to use good high-quality keywords, and you are done.
According to the FTC, it is very important for you to disclose that you are putting up an affiliate link, if you don't do so, you can get in serious trouble. If the user knows that you are making money off their purchase, they can make a better-suited decision.
Therefore, as a practice, always use a hashtag, like #sponsored #ad #affiliatelink at the end of your pin description, or put up a disclaimer that this is your affiliate link. If you don't do so, FTC will fine you and you will end up losing more than you make, they might also cancel your affiliate link.
If you have an affiliate link that you want to work with, then here are some top-class tips:
- Keep your pins relevant, if you are clear as to what problem your product is solving, you are bound to get more clicks.
- Keep the pins long, as Pinterest is mainly visual, it is important to keep a check on the pin’s attractive properties. Use sizes 735x900 to 735x1400 and you are good to go.
- Use good bright colors.
- Ensure that your keyword game is always on point, affiliate marketing is highly dependent on using the right selection of keywords.
If you can follow these tips, you are bound to make money using your Pinterest account.
Pinterest is actually a gold mine for affiliate marketers, if they know what vertical to go for. Some of the best niches and programs for Pinterest Affiliate Marketing are:
- Amazon Associates — Amazon Associates is hands down one of the best ways to make a handsome amount at the end of each month with Pinterest Affiliate Marketing. What you basically have to do is share the products that are already listed on Amazon and make a commission on each product that is sold through your link. You can earn up to 10% for luxury products.
- Grammarly Affiliate Programs — like everyone else your audience is also obsessed with perfect online image, which includes good grammar. They have a conversion rate of almost 20% to 30% and have almost $1 to $20 commission rates.
- Canva Affiliate Programs — Canva is actually a very important tool for Pinterest users, therefore, if you have a good following, you can always convert leads with your links and a commission of $25 for every purchase.
Meera Kothand is one such Pinterest blogger who makes full-time money with her Pinterest blog and even has an affiliate marketing link right in her bio.
Banner Ads
Another excellent way of earning money through Pinterest blog is to utilize banner ads on your website. However, this is not typically possible with a few hundred followers and you need a much bigger audience if you want to make money this way.
When you start hitting good traffic, say like 20 000+ page views in a month, you can start generating money using Adsense. This is also a very easy way to earn money as you don’t have to ask your readers to read anything or even buy something from you, all you need is traffic.
Once you figure out what type of banners make the most money for you, you can start catering to that audience and make content that relates to them.
Ling, who is known by the name Finsavy, quotes her own example that as a beginner, she was able to generate around $50 to $200 each month with 10 000 page views.
If you own a business account on Pinterest, you can connect Google Adsense or PPC advertisement using the Ads section on the top left corner of your page. Like this:
Conclusion
All in all, earning money has been difficult for all ages under all circumstances but with the recent advancements it has eased down to stay-at-home jobs like earning via Pinterest. So effective use of all the ideas and patience will slowly start filling your pocket and you’ll start loving it.
Have you ever used pinterest for DIY ideas?
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