Starting a new business is like setting sail on a big adventure. You've planned your journey, gathered everything you need, and your ship is ready to go. But how do you actually get moving?
Bernard Bado, a new business owner, decided to use blog posts that rank high in search engines (SEO) to attract visitors to his website. Instead of writing the blog posts himself or hiring a team of writers, he handed the wheel over to artificial intelligence (AI).
Bernard Bado
This article tells the story of Bernard's experience using AI to write his blog posts and how it helped his business grow.
Bernard's AI-powered SEO strategy
A few months ago, Bernard Bado launched a new business. After extensive research, careful planning, and setting up a website, the next big challenge was attracting traffic. With a solid understanding of SEO, the solution was clear: SEO-driven blog posts to generate organic traffic.
However, Bado had no interest in spending countless hours writing content or outsourcing the work to inexpensive writers from overseas. Instead, he opted for a more cost-effective solution: artificial intelligence.
For the past eight months, AI has been managing the SEO blog entirely. It never called in sick, missed a deadline, or complained about the workload. The AI simply waited, ready to take on the next task.
Results from Google Search Console
Bado's efforts have paid off. The site is on track to reach 50,000 visitors, with 10,000 monthly clicks and consistent growth each week. Not only is the site growing, but it's also ranking at the top of search results for multiple keywords.
Seeing these results has been incredibly rewarding for Bado. He’s confident the site will continue to grow, but this confidence wasn’t always there. At the start, he was as nervous as a cat in a room full of dogs. Why? Because AI-generated content for SEO comes with its own set of challenges:
- AI content can be easily detected;
- AI content often lacks a fresh perspective;
- Google could penalize sites using AI content.
Bado had to find solutions to each of these problems, and that’s exactly what he’s sharing today. He’s outlining how he overcame each obstacle, resolved every issue, and grew his site to where it is now. He’s ready to share examples, pages, prompts, workflows, and tips he’s learned along the way. So, if you're ready to hear his story, let’s dive in.
But first, a quick introduction to the website for some context.
What’s the SEO site about?
The site is called Prompt Advance, and it focuses on ChatGPT prompts. The concept is simple: create a massive database of ChatGPT prompts for various needs.
For example, if someone searches for "ChatGPT prompts to help with ADHD," they’ll find Bado's site at the top of the search results, offering the prompts they need.
How AI is being used to grow the site
Bado faced three main challenges with using AI for his content. If he couldn’t overcome these, the site wouldn’t grow.
Problem #1: AI content lacks a new perspective
AI isn’t capable of generating genuinely new ideas. It can combine information from multiple sources and present it in a new way, but it’s still just a mix of existing content.
So, how did Bado solve this problem? He didn’t. Instead, he accepted that to offer the best quality content, he needed to step in where necessary. While AI handles the bulk of the work, Bado manually adds his insights where they’re needed most.
For each blog post, he follows a specific process:
- Research the topic and its associated problems;
- Consider how ChatGPT could solve those problems;
- Feed that information back to the AI.
For instance, if he’s targeting the keyword “ChatGPT prompts for musicians,” he starts by researching what musicians do daily, identifies areas where ChatGPT could help, and writes prompts tailored to those needs. This approach ensures that the content has a fresh perspective because Bado feeds the AI with his findings and insights.
Problem #2: AI writing can be easily detected
There’s a common belief that AI-generated content is easily detectable, and if it is, your site could be in trouble. Bado assumed Google would use tools to identify AI content, but he was wrong. Google doesn’t care whether the content is written by a human, AI, or even a cat. What matters to Google is the quality of the content and whether it provides value to the audience.
Google’s stance is clear: their focus is on the quality of content, not how it’s produced.
While this seemed to solve the problem, Bado still needed a way to ensure ChatGPT-generated blog posts met his standards. He experimented with various prompting techniques, but the results were unsatisfactory until he discovered AI agents.
Without getting too technical, AI agents work by breaking down tasks into steps, with each agent handling a specific task.
For example, when crafting a meta description, he uses a prompt like this:
"You are an experienced SEO copywriter. Craft an engaging SEO description based on [targeted keyword], within 150–160 characters. Highlight unique value, incorporate a clear call-to-action, to boost click-through rates."
This process allows him to produce blog posts that are well-structured, easy to read, and aligned with his vision. He even automated the entire process, reducing the time it takes to publish a new article to just 15 minutes.
Problem #3: Google could penalize sites for using AI content
With his systems in place, Bado was producing four articles per day. But the looming fear was that Google could suddenly penalize his site, rendering all his efforts useless. So, what did he do about it? He chose to ignore the risk and keep focusing on providing valuable content, trusting that Google would stick to its promise of prioritizing quality over the method of content creation.
What’s next?
For a brand-new blog, these numbers are impressive, and Bado is pleased with the results. With over 100 articles published, he’s covered all the topics he initially wanted to. Now, he's taking a step back to analyze how the content is performing and to consider new topics for expansion.
With the content already on the site, Bado believes it could easily reach 100,000 monthly visitors, but that’s a goal for the future. In the meantime, he invites readers to follow his newsletter, where he shares other AI experiments and marketing tips.
Conclusion
By letting AI handle the writing, Bado avoided the stress of constant content creation. He reached 50,000 visitors and counting, all while overcoming challenges like making sure the content was fresh and avoiding any trouble with Google.
With his business doing great, Bado is ready for the next challenge, proving that being open to new things can lead to big success.
