If you’re reading this article, you probably know that getting noticed on social media nowadays is almost mission impossible. Media Scaling, an agency founded by Logan Forsyth and Spencer Murphy, has figured out how to become famous across all of the well-known social media platforms. They even promise to get their clients a billion views in just 6 months, that’s literally a mind blowing result, agree?
Co-Founders Logan Forsyth & Spencer Murphy with Alex Hormozi
In this article, we’ll share with you some of the strategies Media Scaling uses to achieve such impressive results, including their selective client criteria, content repurposing, specialized team roles and multi-account management.
Multiple accounts
One of the main secrets to Media Scaling’s success is creating lots of accounts (20-150) on all of the popular social media platforms like TikTok and Instagram. They make tons of short videos, which are extremely popular these days, so their client’s content reaches as many people as possible and this way it has more chances to get viral.
If you are a fisherman, here’s an example for you on how it works: You use one fishing rod, they use hundreds. They create 500-1000 videos a month for each client, which is around 12,000 posts across all of the client’s accounts.
Being this productive, they've proved to be a great platform and have worked with lots of famous people you might know: Tai Lopez, Manny Khoshbin, Jason Capital, Iman Gadzhi, Ryan Pineda, Greg O'Gallagher (Kinobody), Brandon Carter, Matt Gray, Honeysuckle, Dropouts Podcast, and Fabulous50s.
Selective client criteria
Media Scaling is highly selective when it comes to choosing their clients. To qualify, YouTubers must have a minimum of 300,000 subscribers and generate an annual revenue of at least $2 million from their personal brand. This criteria ensures that their clients already have established acquisition systems and products or services in place, making it easier for Media Scaling to amplify their success.
Repurposing
At the core of Media Scaling's content strategy is the art of repurposing long-form content into high-volume, short-form clips. By posting between 2,000 and 5,000 times per month per client and creating 20-40 accounts on each platform (Facebook, Instagram, TikTok, YouTube, and Snapchat), they ensure that their clients' content is seen by the right audience at the right time.
"We'll usually have 5 to 8 editors depending on the volume that we're doing." — Logan Forsyth
They create multiple accounts with catchy names related to the main brand. For instance, if the main account is called "Dropouts Podcast," they might make other accounts like "Dropouts Podcast Highlights," "Dropouts Podcast's Greatest Hits," "The Best of Dropouts Podcast," or "Dropouts Podcast: Behind the Scenes." This way, they can reach a wider audience and increase the chances of their content going viral.
Team structure
To achieve their ambitious goals, Media Scaling employs a highly specialized team of 10-15 members per client, each with a specific role in the content creation and distribution process. From team leaders and social media managers to editors, copywriters, data analysts, and virality engineers, every member plays a crucial part in ensuring the success of their clients' campaigns.
Multi-account management
Media Scaling's approach to multi-account management is rooted in mimicking human behavior. By creating "batches" of accounts across five platforms and warming up new accounts for three days before posting content, they create an authentic presence that resonates with audiences. Their social media managers engage with comments and watch other people's content, just as a real user would, to maintain a genuine online presence.
Types of content that tend to go viral
Through extensive data analysis and experimentation, Media Scaling has identified the content types that consistently go viral:
- Reaction videos are consistently popular;
- Voice-over content with relevant background footage’
- Short clips from podcasts, video blogs, or speeches;
- Thumbnails and introductions that show strong emotions to spark interest.
Some tips for success:
- For short videos, post every day. For longer videos, aim for once or twice a week;
- Instead of using generic stock footage, use clips from movies or TV shows. For example, use a scene of Natalie Portman crying rather than a random clip of a woman crying;
- Create interest with catchy titles, captions, and thumbnails;
- Tag your main account in videos to direct traffic there;
- Use pinned comments for calls-to-action (like asking viewers to subscribe);
- Add watermarks to your clips (e.g., "XYZ Podcast Episode 113");
- For reaction videos, use the same phrases that made the original video popular;
- Remember, if something went viral before, it's likely to be popular again. Take for example Greg O'Gallagher's videos featuring his "Bob" punching dummy. They keep taking the internet by storm, one hit at a time. The secret sauce? He simply switches up the scenery for each video, and bam — they explode in popularity.
Focusing on main accounts
While Media Scaling creates numerous secondary accounts, their primary goal is to drive traffic and engagement to their clients' main accounts. By strategically linking back to the main account in bios and using secondary accounts to funnel traffic, they ensure that their clients' primary revenue drivers, such as YouTube and Instagram, receive the most significant boost in visibility and engagement.
Effective cold email strategy
Their subject line perfectly captures attention: "100 million views in 90 days."
This unique approach ensures they always receive replies.
Their sales process is also quite intriguing:
"We follow a two-call closing process. The first call focuses on discovery and lasts between 15 to 30 minutes. The second call is dedicated to strategy and closing the deal, taking between 45 to 60 minutes." — Logan Forsyth
They effectively use Donald Miller's principles to craft a high-converting website.
Future monetization
As Media Scaling continues to grow and attract a waiting list of clients, they are exploring new ways to monetize their expertise. By offering a Do-It-Yourself (DIY) solution, where clients pay a premium for access to their Standard Operating Procedures (SOPs) and entire process around hiring and quality assurance, they aim to scale their business without compromising on quality. With the potential to generate millions in revenue and help their clients achieve exponential growth, Media Scaling is poised for even greater success in the future.
Q&A:
What are the top three hyper-specific things in viral engineering that contribute to going viral?
According to Logan Forsyth, the three key factors in viral engineering are:
1. Understanding psychology: Capturing attention is the foundation of going viral, and a deep understanding of psychology is essential to achieve this.
2. Hooks: Both auditory and visual hooks are crucial in stopping people from scrolling and engaging them with the content.
3. Hypnotic content: The entire video should be captivating, which often requires leaning on production quality, especially for platforms like Instagram and YouTube.
What tools does Media Scaling use to post content? Do they use third-party platforms?
Media Scaling does not use any third-party tools for posting content, as they have observed worse results when using them. They rely on platform-native features to maximize the potential of each post. Their social media managers follow accountability checklists to ensure they are not only posting but also engaging with comments and watching other content, as even comments can go viral.
How does Media Scaling approach the challenge of monetizing viral content that may not be directly related to a business?
Media Scaling focuses on creating content that speaks to their clients' target audience, rather than just aiming for the most views. By understanding the client's avatar, demographics, and lifestyle, they create content that attracts the right views. The goal is not simply to gain millions of views but to ensure that the views come from the right people who are more likely to engage with the client's business or brand.
Conclusion
Media Scaling's innovative approach to viral engineering and social media marketing has set a new standard in the industry. By combining psychology, data-driven strategies, and a highly specialized team, they have unlocked the secret to achieving 1 billion organic views in just 180 days. As they continue to evolve and expand their offerings, Media Scaling is sure to remain at the forefront of the social media marketing landscape, helping businesses and influencers reach new heights of success.
