It's difficult to deny that the layout of a website, or more specifically, its template, is its most important component.
The appropriate layout includes all of the elements required for potential customers to easily navigate through your online store.
People will not hesitate to leave your store if the website appears clumsy. The following are the most common errors to avoid:
- Having information in the wrong place, making it difficult to access essential portions
- Having an overly bright or overly dull design
- Having a page that takes too long to load.
As a result, rather than turning away potential customers due to poor visual appeal, it is preferable to invest some time in identifying or developing the ideal layout. A layout that is both informative and visually appealing can compel visitors to explore a website more thoroughly.
Create a "standard unique" feature.
Focus on one thing when starting an internet business: What distinguishes my store from others?
At its core, that is a unique selling proposition (USP). Keep in mind that the competition may be fierce depending on the target market you choose to pursue. There are several models of successful online stores; having a USP helps you stand out from the crowd.
Copy-and-paste merchants are easily identified by today's online shoppers.
- Custom-made font style
- Unique photography
- Design of a beautiful logo
- A custom-made website design
- Special, high-quality items
Remember that the majority of successful dropshipping businesses are nothing like dropshipping businesses. So, take a risk in your business and be confident in it; you'll be surprised at how many customers will follow you down the road.
Let's take a look at these three case studies to see how they correspond to what was previously stated. What did they do right and wrong, if anything?
Case Study 1 — Buy It Carl
Let's look at Buy It Carl as our first effective dropshipping example. This is a generic dropshipping store, therefore it has a broad selection of products and isn't focused on any one segment.
- Weekly Revenue — Approximately $10 300
- Monthly Revenue — Approximately $41 200
Also some of the daily revenue.
The image above depicts an example of typical daily earnings, and the accumulation of these contributes to daily revenue.
Overview
A quick glance at the homepage will reveal what the shop has to offer. Every category is easy to find, giving the site navigation a professional appearance.
Furthermore, the search bar is located at the top of the page. As a result, a potential buyer can easily locate any goods.
Additionally, the cart can be seen on the right-hand side of the screen, ensuring that customers can always see what they have placed in it. To pique visitors' interest, the homepage screen prominently displays all of the deals.
As you can see, the footer is also perfectly organized, and customers can find any specific information they require here. There is all the information a potential customer could want, such as contact information, business information, and purchase information.
Furthermore, any service provided by a brand, such as "Free returns," "Free Delivery," and "Money Back Guarantee," can be displayed.
Technical Analysis
Let's take a closer look at how the store operates.
This will be accomplished in three stages. First, we will look at some general information and store specifics. Second, we will consider the keywords and traffic, and finally, we will compare the total cost to the total revenue after estimating the costs of the first two sections.
How the Store Works
First, let's see how old the store is. Then, we can also look into which hosting platform the owner used, and other backend information. Basically, what is the framework of the store?
According to who.is, an online tool for checking a website registrar, the store's site was registered through GoDaddy.com- an online marketplace for listing website domain names. This store's site was registered on the 28th of December 2015, about years and 8 months old. And according to the same site, this store's site is currently worth $1 179.
Let us now look at the store's hosting platform. Leaseweb, a company that specializes in providing cloud services to online services, hosts the site. Following that, given that this is an e-commerce site, it will be useful to understand the content management system used. WordPress 5.8.5 is the content management system used, according to cmsdetect.com. There are numerous WordPress themes suitable for use with E-commerce; El-Greco was chosen for this store. Additionally, plugins such as Adsfbcatalog, Alids, Alids Ga Enhanced E-commerce, and Yoast SEO are used.
Traffic
In this section, we will investigate how much traffic the store receives. Based on a Similarweb analysis of the store. From June to August 2022, the total number of visits was 15 688, with an average monthly visit of 5 229. There is also a 2:47 mins average visit duration, 4.57 pages per visit, and a 42.32% bounce rate. The majority of this traffic is from direct visits. Organic search follows, indicating that the store ranks well on search engines.
Value of the Store and its Expenses
As mentioned earlier, the current worth of the site's store according to GoDaddy.com is $1 179. For the hosting package, it is uncertain which package is used, but the highest package from the provider is £15. That's £180 a year. The El-Greco theme used on the site costs $67, a one-time payment.
Case study 2 — Mr. Instrument
An excellent niche store dropshipping example is Mr. Instrument.
For our second case study, let's explore Mr. Instrument, a store that focuses on selling home improvement tools.
This store makes about $6 000 in revenue a month.
And a quick view of its daily earnings.
Overview
Similar to our first case study store, Mr. Instrument also has an innovative design that ensures great conversion rates, plenty of sales, and so many other advantageous aspects. Let's examine what makes the store one of the top dropshipping shops in our collection as well as the main reason shoppers visit a particular store: the products. First, let's take a closer look at how the product page.
As we can see, everything is easily visible with several product images showcasing the store's products. The product page also offers several simple-to-read and understandable purchasing choices. Because customers can choose any colour and as many items as they want, the purchasing process is significantly simplified.
There is also a handy signal that shows the special discounts and how much the customer will save.
All of this contributes to a smooth purchasing process.
One of the key elements that make it easier to sell products and provide a more thorough explanation is the product description.
If we take a look just at product information, it is thoughtfully written and supported by numerous instances that demonstrate all the features of the items.
Technical Analysis
As done for the first case study, this will also contain three sections with a focus on how the store works, traffic, and the cost of all.
How the Store Works
GoDaddy.com registered this store's website on November 25, 2019, a total of 2 years and 10 months ago.
Mr. Instrument's website is hosted on the Leaseweb platform and is managed by the WordPress content management system, which uses El-theme Greco's from Alidropship.
Adsbulkdiscount, Yoast Seo, Adsfbcatalog, and Alidropship are among the plugins included.
Traffic
According to similarweb.com, the store received less than 5 000 visits between June and August. A visit lasts 1.53 minutes on average, with at least 5 pages per visit. In addition, according to Similarweb, the majority of the store's traffic comes from referrals.
Value of the Store and its Expenses
The worth of the store's domain name is currently $1 284 according to Godday. Also, as stated earlier the price of the WordPress theme used for the store is $67, not forgetting the hosting which is approximate £15 per month.
Case Study 3 — Gardenient
Finally, let's take a look at Gardenient, dropshipping store that sells items for the home and garden.
This is a store that makes $16 000 in revenue a month.
Overview
So what precisely does everyone scrutinize before choosing to buy? The ratings.
Customers nowadays trust many different customers far more than they trust brands and their advertisements. As a result, marketing frequently makes use of user-provided content. As a result, top dropshipping stores must include user reviews.
Reviews heavily influence purchase decisions because they provide insight into the prior experiences of other customers. When reviews include photos, the likelihood that someone will buy the product increases dramatically.
Technical Analysis
How the Store Works
On the 20th of January 2020, this store site was registered with Namecheap and hosted on the Leaseweb platform. WordPress is also used as a content management system. El-Greco is the store's theme, and the following plugins are used: Adsbulkdiscounts, Adsbundle, Adsfbcatalog, Alids, Alids Ga Enhanced E-commerce, Popup Builder by OptinMonster (WordsPress Popups for Options, Email Newsletters, and Lead Generation), and Yoast SEO.
Traffic
The average monthly visit over the last three months has been less than 5 000. In addition, the average duration per visit is 14 seconds, with two pages per visit. It is worth noting that the majority of this traffic comes from referrals.
Value of the Store and its Expenses
Now for the figures, the store's site is currently worth $908, and based on its pattern and structure, its expenses are comparable to those of the other stores previously considered.
Conclusion
Wrapping up on these compelling dropshipping examples
To summarise, it is reasonable to conclude that if you want to build a successful online store, you must have an intuitive web design.
In addition to high-resolution photographs, the design should include eye-catching colors, a clean, creative font style, plenty of white space, and call-to-action banners, as shown in the examples above.
Overall, the website's layout should be simple so that customers can easily navigate and find the items they're looking for.
A modern website should also be mobile responsive, for the simple reason that failing to build a mobile-friendly website can result in the loss of a large number of potential customers.
