Before getting a profit, a media buyer may test dozens of offers across different GEOs and spend a significant portion of their advertising budget. For those looking to save both money and time, we present a case study of a successful campaign on the NineCasino offer from the Chilli Partners affiliate network in Brazil. The Syndicate team used a three-step approach involving creatives, landing pages, and applications, resulting in an impressive conversion rate and a final ROI of 105%.
Chilli Partners is an international affiliate network known for its exclusive offers. Our offers are successfully promoted by major media buying teams worldwide, and Syndicate is one of them. They have been running campaigns for NineCasino for several months now, consistently achieving a high ROI. Let's take a look at the results of one of their campaigns in Brazil.
NineCasino Case Study with ROI 105% on Brazil
Syndicate Team's Commentary
We previously tested the NineCasino offer in Brazil and compared the results to other online casinos we've been promoting for a while. NineCasino showed excellent conversion rates, leading us to decide to fully enter the region.
When selecting the offer, we also considered the option to deposit via Pix, the Brazilian equivalent of Qiwi. About 99% of online payments in Brazil are processed through this payment method. During our tests, we noticed that featuring the payment system's icon in our creatives had a positive impact on the overall conversion rate.
For this campaign, we used:
- Anti-detect: Octo Browser.
- Proxies: Private.
- Payment cards: Private with a low risk payment trigger probability.
- Accounts: A mix of in-house and third-party.
- Fan Page: A new type with warm-up from our in-house farming department.
- Tracker: Keitaro + a custom analytics platform.
- Applications: Android, developed in-house and adapted for integration.
- Creatives: Motion videos + static images produced in-house.
- Scheme: As auto-registrations are not currently viable, we relied on strong agency accounts with high limits.
During the search for the right combination, we launched 2-5 ad sets within a single campaign, each with small budgets. For this campaign, we chose the Fortune Tiger offer, Fortune Tiger landing page, and created creatives featuring this slot – which is currently very popular among Brazilians.
Targeting Settings
We recommend starting with manual targeting. Manual targeting, including age, gender, device type, OS, and placement, allows achieving better KPIs, conversion rates, and high-quality traffic.
- GEO: Brazil
- Age: 23-50
- Gender: Male
- OS: Android
We Chose Android-Based Apps for Two Main Reasons:
- The majority of the country's population uses devices with this OS.
- Android-based apps are easier to design with powerful conversion-oriented features compared to iOS. They are easier to adapt to the campaign and scale.
Two Main Creative Approaches Are Used in Brazil:
- Creatives featuring slots and emotions. You've probably seen them many times, but if not, you can easily find similar ones in spy tools to get inspired and create something similar. The key is to first show gameplay of a top slot and then display a big win, emotions from winning, and cash-out. Key nuances include originality and installation optimization. Initial installations are often more expensive, but this is something you should endure, as it will eventually result in higher bet rates and more caps. It's important to steadily reduce installation costs as you scale, leading to a working combination for high volumes.
- Branded approach for large teams with the capacity for high-volume traffic. This creates extra trust and positively affects both conversion rates and quality. Money flow approaches, such as showcasing cash, beautiful women, luxury cars, and watches, still work well in Brazil. If executed effectively, it converts perfectly.
As this is our current working combination, we cannot share our creatives at this time. However, you can find suitable options for your target GEO on spy services.
The target action is to make a minimum deposit. The reward is paid on a CPA basis and amounts to €30.
Results of the Campaign
- Average FTD cost → 14,63 €, total — 3367 deposits.
- Average registration price → 1.87 €, total — 26,349 registrations.
- Average installation price → 0.86 €, total — 57,294 installs.
We scaled the campaign by increasing the budget, duplicating ad sets, and campaigns. Both approaches showed a good ROI. We don't always use auto rules, but when we do, it's primarily for installation cost control.
In summary, the total revenue of the advertising campaign was €101,010, with expenses totaling €49,273.17. As a result of the campaign, we earned a net profit of €51,736.82, resulting in a 105% ROI.
NineCasino
This offer is part of the Chilli Partners affiliate program. Here's why we chose it:
- Full localization for Brazil. The product's website is translated into Portuguese with a Brazilian dialect and optimized for the local mentality.
- Bright interface in the colors of the Brazilian flag. This stylization positively influences platform trust and the campaign's conversion rate.
- A wide selection of slots, including popular local ones like Fortune Tiger, which has displaced Aviator from the top 5 in Brazil, Gates of Olympus, Crazy Time, Crazy Coin Flip, Plinko, Mines, Sweet Bonanza, Spaceman, and Auto-Roulette.
- Sports betting options. In addition to the online casino, NineCasino offers players the opportunity to bet on sports events, which is important for locals who are passionate sports fans.
- Bonuses. Personalized bonuses for all new users and weekly prizes in the "Wheel of Fortune" section.
- Deposits through local payment systems. Users can deposit via national services like Pix, Boleto Bancario, Santander, in 17 currencies, including cryptocurrencies.
- Mobile device support. It can be played on any device.
- 100% player safety and confidentiality. NineCasino employs standard security protocols, encryption, and authentication using reliable encryption and key exchange.
- Support. Round-the-clock player support in Portuguese and localized VIP support.
- Loyalty programs. Frequent tournaments and promotions with substantial prize pools in the national currency.
- Quality SMM. Active gaming communities on social media.
Conclusion
NineCasino, an offer from Chilli Partners, proved to be a highly localized offer in a top GEO with the most popular slot in Brazil and a three-step creative+landing+application approach, resulting in impressive conversions and excellent results.
If you want to replicate the success of the Syndicate Group, follow the link and request access to Nine → Chilli Partners.
