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One of the affiliates from LosPollos' affiliate network decided to share their experience with running push traffic from TacoLoco for dating smartlink offers. We'll explain how this affiliate marketer achieved an impressive 40.41% return on investment (ROI).
Choice of Vertical and Offers
Dating is one of the so-called “evergreen’ verticals in affiliate marketing. The affiliate behind this case study chose LosPollos because it's one of the easiest networks to get started with. LosPollos offers smartlinks for various verticals, including dating. For those who may not be familiar, using smartlinks eliminates the need to create landing pages for different audience segments. You simply obtain a single link from the affiliate network and direct all your traffic to it. The offers are selected based on the platform's unique algorithm, and the more traffic you drive through the smartlink, the more relevant the offers become.
Since the affiliate decided to use a smartlink, they chose one of the top-tier GEOs, Germany, with room for scaling.
Traffic Sources: TacoLoco
Ad Format: Push Notifications
Duration: September 1, 2022 – October 1, 2022
Affiliate Network: LosPollos
Offers: Dating Smartlink
GEO: Germany
Spent: $452.27
Earned: $635.02
Profit: $182.75
ROI: 40.41%
Creatives
The affiliate found top-performing dating creatives using a spy service and downloaded several for testing. Then he made some slight text modifications.
If you're using someone else's creatives, it's important to customize and improve them, as even the most converting ones eventually burn out. We recommend emphasizing the audience's "pain points" in dating creatives: loneliness, the desire for new connections, and communication. This approach can help boost CTR (Click-Through Rate).
Landing and Pre-Landing Pages
As a reminder, the affiliate decided to use a smartlink that automatically selects relevant dating offers for push traffic, so there were no issues with landing pages. As a pre-lander, the affiliate used a page with an image and a warning about adult content.
After agreeing to view it, users were directed to the relevant offer's landing page.
Campaign Settings
In campaign settings, the affiliate targeted mobile users, Android OS, and the German language. The CPC (Cost Per Click) was slightly below the recommended level, and the frequency of ad impressions was set to once per day. Otherwise, all other settings remained standard.
Over the course of a month, the campaign generated nearly $183 in profit with an ROI of 40%.
Conclusion
Considering the level of competition and the challenging GEO that the affiliate was targeting, the profit obtained was excellent. This combination worked, indicating that others can use it as a base for their campaigns.
P.S. The affiliate of the case study was pleased with the results. With simple settings and reasonable click costs, they achieved a decent ROI. It's suspected that the affiliate continued to optimize the campaign, possibly leading to even higher profits. Best of luck, and remember to share your achievements!
