The beginning of 2023 was marked by a massive storm in Google Play and the subsequent ban of hundreds of Android apps. But what about the App Store? iOS apps are more stable in this regard, as they undergo manual moderation, which ensures their longevity of up to one year, and mass cleaning of the store is not required.
Recently, the teams at iRent.Market and Adington collaborated to create an amazing case study, which they shared with us. Adington is an affiliate marketing team from Ukraine who generated an impressive $100 200 in revenue by promoting gambling offers through iOS apps provided by the iRent.Market team.
>> iRent.Market is a service for renting and buying iOS applications for Gambling & Betting.
Campaign Details
Affiliate Team: Adington
Source: Facebook
GEO: Australia
iOS App Service: iRent.Market
Offer: Rocket Play
Offer type: Public
Affiliate Network: RocketPlay Partners (direct cooperation)
Payment model: CPA
Payout per target action: $220
Campaign period: November 2022 - January 2023
Ad spend: $60 000
Revenue: $100 200
ROI: 67%
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To ensure we accurately reflect the perspective of the team members, we'll present the case study in an interview format. This approach will allow us to delve deeper into their experiences and insights, providing a more comprehensive understanding of the campaign.
Why did you decide to choose to promote the gambling offer through iOS apps?
While we do work with Android, we've found that adding iOS coverage can help us reach a larger audience. That's why we run split tests on both types of applications. In our experience, iOS has several advantages over Android. For one, there is less competition in the market.
Also, iOS users generally have a higher ability to pay, and the products themselves offer higher rates. On top of that, we've noticed that the average page load speed on iOS tends to be better than on Android.
Why choose Facebook Ads and Australia?
We have extensive experience with Facebook advertising, and our team has impressive expertise in this geographic location. Additionally, Australia was a priority location for this particular offer.
How many ad accounts did you use to make this happen?
Pin-pointing the exact number of ad accounts utilized by our media buying team can be challenging. However, it's safe to say that we employed various types of accounts for this project, such as agency accounts, farmed accounts, and high-limit accounts.
How did you set up your ad campaigns? What did they pay for?
To optimize the campaigns for conversions, we focused on the "Purchase = Deposit" event. The target audience was set to include men and women between the ages of 28 and 65, with auto-placement. Each buyer had independent control over their budget, resulting in an average of $500 spent per day, with an average purchase price of $140.
What creatives did you use? What did they focus on?
To enhance our advertising campaign, we incorporated video creatives featuring the game's top slots and emotions. Our focus was on promoting pushes with replenishment from reputable Australian trust banks, which were using the news angle.
Creative #1:
Creative #2:
Creative #3:
What iOS app did you run on?
We launched on Frozen Dice. Unfortunately, we cannot fire the pixel on iOS. 😄
Do you also use push notifications?
We used standard push notifications from iRent.Market. A few examples below.
Push notification example #1:
Push notification example #2:
Did you warm up the visitors before installing the iOS apps using landing pages?
Yes, we sent traffic to the Justlink link and used the standard landing page from iRent.Market with automatic redirection to the AppStore. In the application, before the offer, a pre-lander with a wheel of fortune was used.
An example of a standard landing page from iRent.Market:
About what a Justlink link is, and how to rent an iOS application using this technology, we wrote a detailed review here. You can rent an iOS application on the website or through a Telegram bot.
Which whitehat pages did you use?
We used the standard white page generator from iRent.Market, which generates a white based on the application content from the Play Store.
Whitehat page example:
What did you get from one account? Final results?
The screenshot shows that €4 130 was spent on ads from one account. There were 235 installs, 125 registrations, and 30 deposits in total at a price of $145, Install2reg = 53%, Reg2dep = 24%.
Facebook Ads #1 stats:
Facebook Ads stats #2:
Statistics in Keitaro:
Why did you decide to cooperate with iRent.Market? What impressed you?
As part of our search for iOS applications, we came across iRent.Market. After receiving numerous positive reviews from colleagues, we decided to give it a shot. One of the key advantages of this service is the ability to track iOS application rentals through a Justlink link. This feature is particularly useful for optimizing events and scaling campaigns across a large team :)
Conclusion
The team at Adington was able to generate $100 200 in revenue by promoting gambling offers through iOS apps. The reason they were able to do this smoothly is because there is less competition for leads in the iOS app market compared to the Android app market because the iOS app market is not as saturated as Android's.
Plus, they targeted Australia, which is a Tier-1 country with audiences that have more purchasing power. So they can easily convert to such offers and make deposits immediately.
One reason why iOS apps are more desirable is that they undergo manual moderation, giving users more confidence in the safety and quality of the apps they download. As a result, traffic tends to be of higher quality, leading to more conversions and better results for affiliate marketers.
In fact, the average lifespan of an iOS app is around one year, which is significantly longer compared to Android apps. This longer lifespan means that affiliate marketers can continue to earn commissions from iOS apps for a longer period of time, making it a more lucrative opportunity.
If you're looking to promote apps through affiliate marketing, consider focusing on the iOS market for these reasons. By taking advantage of the lower competition, higher bids, and longer lifespan of iOS apps, you can maximize your earnings and build a successful affiliate marketing campaign.
